WA_DC Campaign

Phase I: August 16 - August 31, 2019

Phase II: October 1, 2019 - December 31, 2019

Phase III: February 1, 2020 - April 30, 2020

Phase I 7 Day

Description

Run Time: August 16 - August 31, 2019

The Office of Marketing and Brand Management at USM is running Phase I of a three phase Programmatic campaign of display ads targeting working adults to consider the Degree Completion program at USM. This page is a status report on the first days of the live ads.

Findings

Code_Audience ReportingPeriod YTD_Impressions Avg_CTR YTD_UPV Avg_BR Av_TOP Cost
WA YTD 40,368 0.2% 187 82.16% 00:00:10 $529.44

Conclusions

The Programmatic display ads are live and working as anticipated. Clicks on the ads are driving traffic to the linked campaign landing page.

Phase I Final

Description

Run Time: August 16 - August 31, 2019

The Office of Marketing and Brand Management at USM completed Phase I of a three phase Programmatic campaign of display ads targeting working adults to consider the Degree Completion program at USM. This page is a final report for Phase I.

August 16 - August 31, 2019

Findings

Code_Audience ReportingPeriod YTD_Impressions Avg_CTR YTD_UPV Avg_BR Av_TOP Cost
WA YTD 165,408 0.13% 424 74.16% 00:00:10 $2392.25

Conclusions

Programmatic Display ads that aimed to drive working adults to the degree-completion landing page performed well during Phase I. The overall CTR, 0.13%, is higher than that of the Programmatic Umbrella ads we have run in the past. Overall there were 424 unique pageviews to the campaign landing page with a 74% bounce rate. This low bounce rate is encouraging.

Phase II 7 Day

Description

October 1, 2019 - December 31, 2019

Findings

Conclusions

Phase II Final

Description

October 1, 2019 - December 31, 2019

Findings

Conclusions

Phase III 7 Day

Description

February 1, 2020 - April 30, 2020

Findings

Conclusions

Phase III Final

Description

February 1, 2020 - April 30, 2020

Findings

Conclusions