Data Collection Plan
- Ridership monitoring helps control if the service provided is adequate to the passenger demand
- Point checks
- Ride checks
- Determine passenger boardings
- Route/branch performance monitoring ensures the effectiveness of existing services with respect to their variable operating costs and usage
- The National Transit Database (NTD) was established to accumulate financial and operating data on mass transit
- A transit agency with ten or more vehicles in peak service must submit reports to the NTD
- The FTA uses the information for many purposes, such as making “formula” grants under the Urbanized Area Formula Program
- Formula grants are apportioned according to an agency’s operating expense, passenger miles and revenue miles
- There are specific requirements in seeking approval from FTA:
- Written sampling plan to clearly describe the sampling and factoring methodology
- Written calibration plan to identify outlying data and ensure proper counting operation
- Concurrent application of NTD reporting by new and old methodologies over a fiscal year, and a comparison between the two methods
- Certification by a qualified statistician that the methodology meets or exceeds FTA’s prescribed confidence and precision level of 95% +/- 10%
- Using NTD data, FTA runs annual formula calculations to determine the allocation of formula grant funds to the urbanized areas
Passenger Complaints
- All employees should be reminded that everyone in the community has the right to express concerns about transit operations
- One should also remember that the mere allegation of impropriety, however, does not establish proof that a violation has occurred
Market Research
- It provides important information that identifies and analyzes the market need, market size and competition from both riders and non-riders
- Transit agencies use market research for a variety of purposes:
- Scheduling and operations planning
- Long-range planning and design
- Perform analyses
- Market penetration and market segmentation analyses
- Data gathering on mode choice and travel patterns
- Consumer perceptions and preferences
- Pricing elasticity
- Customer satisfaction
- Trip planning
- Supply and demand
- Crime mapping
- New product and service evaluations

