FY19 Hobsons Performance

Comparison to Previous Years

Christine Iyer

2019-07-17

Basic Description

In FY19, the Office of Marketing and Brand Management at USM contracted with Hobsons to acquire HS student inquiries to the University, as it has done for the past several years.

⊕The contract cost 29,643.02 USD

Intersect Awareness: 12 mos. Enhanced college profile and counselor community.9/30/18-9/30/19
Intersect Connection-Active match competitive: 6 mos. 8/3/18-2/2/19
Intersect Connection-Active match self matching: 6 mos. 8/3/18-2/2/19

Overall Summary

Inquiries and Conversions by Fiscal Year

FY	Inquiries	Apps	Admits	Confirms	Enrollments	App_Yield	Enroll_Yield	Cost.Inq	Cost.Enr
FY17	734	300	258	84	68	40.87%	9.26%	$40.39	$435.93
FY18	878	344	297	85	69	39.18%	7.86%	$33.76	$429.61
FY19	373	103	81	26	16	27.61%	4.29%	$79.47	$1,852.69

Class Breakdown

Seniors

FY	Inquiries	Apps	Admits	Confirms	Enrollments	App.Yield	Enrollment.Yield	Cost.Inq	Cost.Enr
FY17	296	71	54	10	9	23.99%	3.04%	$100.15	$3,293.67
FY18	440	121	100	26	24	27.50%	5.45%	$67.37	$1,235.13
FY19	304	103	81	26	16	33.88%	5.26%	$97.51	$1,852.69

Juniors

FY	Inquiries	Apps	Admits	Confirms	Enrollments	App.Yield	Enrollment.Yield	Cost.Inq	Cost.Enr
FY17	407	206	184	64	53	50.61%	13.02%	$72.83	$559.30
FY18	424	223	197	59	45	52.59%	10.61%	$69.91	$658.73
FY19	64	0	0	0	0	0.00%	0.00%	$463.17	~

Sophomores

FY	Inquiries	Apps	Admits	Confirms	Enrollments	App.Yield	Enrollment.Yield	Cost.Inq	Cost.Enr
FY17	31	23	20	10	6	74.19%	19.35%	$956.23	$4,940.50
FY18	12	0	0	0	0	0.00%	0.00%	$2,470.25	~
FY19	4	0	0	0	0	0.00%	0.00%	$7,410.76	~

All Inquiries

Date	Inquiries	Apps	Admits	Confirms	Enrolls	App_Yield	Enroll_Yield
2017	598	173	151	38	29	28.93%	4.85%
2018	931	366	315	100	78	39.31%	8.38%
2019	764	352	299	96	74	46.07%	9.69%

Conclusions

We have seen a decrease in FY19 from FY18.