Weekly Ad Report

Facebook Display

FB_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-03-09	HS	7061	816293	0.44%	0.4%	12	1067	100%	92.24%
2019-11-04	TL	3232	226142	0.28%	0.37%	3	458	100%	88.08%

FB_TR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-12-30	CU	6659	268224	0.2%	0.51%	5	333	75%	87.7%

FB_GR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-09-30	ALL	26496	1637142	0.43%	0.26%	52	2057	94.12%	89.23%

FB_DC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-04-20	WA	58597	3687324	0.36%	0.27%	149	6022	81.88%	89.19%

FB_IC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-07-01	ALL	1646	1646	0.18%	0.18%	4	10	100%	75%

Special Programs

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-11-11	CLR	29731	408976	0.28%	0.39%	58	1159	89.66%	95.76%
2020-02-24	MPH	20667	372130	0.16%	0.21%	26	540	78.95%	88.62%
2020-02-24	POL	17242	263825	0.19%	0.25%	17	401	94.12%	92.59%

Programmatic Display

DBM_ALL

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR

DBM_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-04-20	HS	24627	3585479	0.05%	0.11%	48	6740	60.87%	71.12%
2020-04-20	TL	22005	1508982	0.15%	0.14%	37	3687	81.08%	77.61%

Special Programs

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-04-20	CGCY	13250	42129	0.12%	0.23%	0	0	NaN%	NaN%
2020-04-20	GR	59712	3776601	0.07%	0.08%	63	5133	75%	78.93%
2020-02-24	MPH	2580	117067	0.27%	0.24%	69	981	58.7%	66.45%
2020-02-24	POL	2586	117847	0.12%	0.25%	32	916	46.88%	64.71%

VMEA

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-08-26	WA	30079	408752	0.57%	0.46%	161	1842	93.2%	93.09%

Instagram Display

IG_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-03-09	HS	6809	693196	0.1%	0.22%	6	604	100%	93.61%
2019-10-21	TL	1323	29440	0.3%	0.19%	3	39	50%	94.59%

IG_TR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-04-20	CU	3250	147408	0.15%	0.36%	5	401	60%	94.26%

IG_GR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-04-20	ALL	2861	131870	0.7%	0.59%	16	633	100%	96.45%

IG_DC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-09-30	WA	1283	26912	1.17%	0.62%	12	108	90%	98.11%

IG_IC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-07-01	ALL	1796	1796	0.33%	0.33%	6	7	100%	100%

Pinterest

PIN_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-04-13	IN	23220	532618	0.35%	0.45%	14	1084	91.67%	94.69%

PIN_DC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-12-30	WA	3866	438593	0.47%	0.3%	29	508	96%	93.75%

Local Digital

Local

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Vendor	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR

Facebook Video

FB_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-04-20	HS	10861	459491	0.29%	0.45%	11	647	100%	95.85%
2020-04-20	TL	7834	787287	1.39%	0.72%	83	2817	88.61%	91.3%

FB_TR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-04-20	CU	24105	699068	0.36%	0.5%	29	1444	100%	96.27%

FB_GR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-04-20	ALL	35640	1078852	0.86%	0.78%	158	4109	79.31%	88.92%

FB_DC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-04-20	WA	2080	104742	2.64%	1.47%	41	750	78.95%	87.18%

Programmatic Video

DBM_UNI

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	VTR	Avg_VTR	UPV	YTD_UPV	BR	Avg_BR

Instagram Video

IG_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-04-20	HS	12261	649030	0.15%	0.14%	11	502	100%	97.2%
2019-10-21	TL	5739	38249	0.12%	0.17%	2	64	100%	93.22%

IG_TR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-04-20	CU	8366	183944	0.24%	0.24%	17	346	100%	94.97%

IG_GR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-04-20	ALL	3261	40909	0.49%	0.47%	15	185	100%	97.3%

IG_DC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR

IG_UNI

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR

YouTube Video

YT

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-04-20	CU	3644	212812	0.05%	0.09%	1	111	100%	87.39%
2020-04-20	HS	9631	359539	0.13%	0.12%	9	240	88.89%	86.81%

Snapchat Video

Snapchat metrics information

SC_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	SwipeRate	Avg_SwipeRate	UPV	YTD_UPV	BR	Avg_BR
2020-04-20	HS	94990	3777338	1.25%	0.98%	132	18897	99.24%	97.75%
2020-04-20	TL	73932	1022783	1.5%	1.43%	140	3632	94.78%	95.29%

SC_TR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2020-04-13	CU	36375	1027823	1.44%	1.11%	377	12860	99.47%	96.03%

Hulu

HU_UNI

		Impressions		VTR Clickable		Unique Pageviews		VTR Non-Clickable
Week	Code_Audience	Impressions	YTD_Impressions	CompletionRateClickable	Avg_CompletionRateClickable	UPV	YTD_UPV	VTR	Avg_VTR

Local Video Add Bench

BDN_UNI

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	VTR	Avg_VTR	UPV	YTD_UPV

Carousel

FB_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-11-04	TL	5085	130602	0.26%	0.32%	10	270	88.89%	89.47%

IG_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-11-04	TL	3901	194994	0.13%	0.25%	2	266	100%	91.6%

Gmail

GM_DC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Impressions	YTD_Impressions	CTR	Avg_CTR	CTOR	Avg_CTOR	UPV	YTD_UPV
2020-04-20	DC	4406	123458	12.37%	13.1%	1.83%	1.55%	8	654

GM_TR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Impressions	YTD_Impressions	CTR	Avg_CTR	CTOR	Avg_CTOR	UPV	YTD_UPV

LinkedIn Sponsored Content

LI_Special Programs

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	ER	Avg_ER
2020-03-09	GR	667	11526	82.61%	50.45%	10	108	83.81%	52.53%

LI_MPH

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR

LI_POL

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR

LinkedIn InMail

LI_WA

Need to verify how they calculate CTR and determine other KPI for sponsored InMail

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Sends	Total_Sends	OpenRate	Avg_OpenRate	CTOR	Avg_CTOR	EngRate	Avg_EngRate
2020-04-20	DC	369	17880	46.07%	43.65%	4.12%	1.92%	94.04%	88.2%

LI_WA_GR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Sends	Total_Sends	OpenRate	Avg_OpenRate	CTOR	Avg_CTOR	EngRate	Avg_EngRate
2020-03-09	GR	667	11526	82.61%	53.01%	1.45%	1.1%	166.42%	106.65%

LI_WA_DC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Sends	Total_Sends	OpenRate	Avg_OpenRate	CTOR	Avg_CTOR	EngRate	Avg_EngRate
2020-04-20	DC	369	17880	46.07%	43.65%	4.12%	1.92%	94.04%	88.2%