Intro to Google Trends and Voice Search

Jimmy Xu
June 26th, 2019 / Hampton Sydney, Virginia

Google searches for "foreclosure""

Main street, Wall street, and Silicon Valley

Imagine you were to work for Nike or Calvin Klein

The Middleman Economy

  • Google search
  • Google Analytics
  • Google Ads
  • SEO

Agenda

  • Google's Top Trends in 2018
  • What is “Google Trends?” - Google Trends data is an unbiased sample of Google search data
  • Using Google trends to do marketing research
  • search and have fun!!!
  • Conclusions and Considerations

Is Your Fashion Sense Trending?

Is Your Fashion Sense Trending?

The Pope Effect on Fiat

Can You Buy This Brand Effect? Pope Francis Might be the Best Brand Endorser Ever?!

How to Use Google Trends Data?

  • Google provides data on changes in search query DATA
  • You can download to an excel file
  • The data are not in absolute volume
  • Nowcasting and forecasting
  • Data are available from around January 2004
  • For individual search, key events are shown on the graph
  • Free for anyone with a Gmail account, from: www.google.com/trends

Let's Search!!!

Voice Search!!!