Weekly Ad Report

Facebook Display

FB_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-06-10	HS	7646	1627671	0.54%	0.42%	10	2259	90%	72.05%
2019-05-20	TL	12791	1313621	0.36%	0.53%	33	3781	96.77%	92.68%

FB_TR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2018-12-31	CU	11307	1560789	0.92%	0.39%	13	4049	92.31%	61.96%

FB_GR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-04-29	CU	30006	1281711	0.1%	0.15%	11	1056	100%	93.02%
2019-04-29	WA	11519	1096111	0.53%	0.53%	37	3970	91.43%	87.81%

FB_DC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-06-10	WA	1045	625688	1.05%	0.6%	6	2248	80%	91.63%

FB_IC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-06-10	ALL	4313	285224	0.77%	0.41%	28	1084	73.68%	78.6%
2019-01-21	WA	14145	356900	1.05%	1.01%	47	1675	90.91%	88.94%

Special Programs

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-02-25	CLR	46977	673337	0.17%	0.26%	23	465	100%	95.64%
2019-03-25	MPH	19080	170008	0.37%	0.41%	34	352	93.33%	93.75%
2019-04-29	POL	73443	460188	0.2%	0.25%	90	723	88.37%	91.44%
2019-01-28	ST	19615	564056	0.21%	0.42%	32	1839	93.1%	92.57%

Programmatic Display

DBM_ALL

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-06-10	ALL	35294	6109910	0.07%	0.06%	21	4115	90%	88.83%

DBM_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-05-20	TL	80265	2702016	0.14%	0.14%	175	3161	83.23%	87.47%

Special Programs

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-03-18	MPH	19543	62942	0.05%	0.09%	13	238	100%	71.85%
2019-03-18	POL	18742	59742	0.03%	0.08%	12	253	100%	67.93%

VMEA

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-06-10	WA	14255	251536	0.45%	0.38%	23	523	95.65%	95.15%

Instagram Display

IG_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-06-10	HS	3622	349038	0.19%	0.22%	5	276	100%	93.28%
2019-05-20	TL	5935	566598	0.07%	0.19%	7	373	100%	93.04%

IG_TR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2018-12-31	CU	2657	106447	0.19%	0.4%	1	89	100%	68.75%

IG_GR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-04-29	CU	5325	192155	0.09%	0.22%	1	77	100%	91.78%
2019-04-29	WA	4137	121066	0.65%	0.52%	14	267	100%	96.15%

IG_DC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-06-03	WA	1259	58265	0.71%	0.59%	4	119	100%	92.98%

IG_IC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-06-10	ALL	6231	106184	0.58%	0.58%	32	456	93.75%	97.11%
2019-01-21	WA	3794	75633	0.71%	0.62%	7	173	100%	98.25%

Pinterest

PIN_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-02-25	HS	10705	417469	0.22%	0.27%	31	350	100%	94.69%
2019-02-25	IN	6750	391524	0.37%	0.3%	33	531	100%	85.13%

PIN_DC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-02-25	WA	6349	417596	0.3%	0.35%	25	619	92%	93.12%

Local Digital

Local

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Vendor	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-04-29	BDN	6748	649895	0.18%	0.11%	12	515	100%	94.79%
2019-04-29	PPH	5611	500198	0.2%	0.19%	7	644	71.43%	94.08%
2019-04-29	SJ	6960	680878	0.27%	0.22%	14	934	92.86%	91.72%

Facebook Video

FB_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-06-10	HS	1900	350272	0.63%	0.53%	4	387	75%	83.83%
2019-05-20	TL	17941	386367	0.59%	0.64%	41	998	95.12%	93.71%

FB_TR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2018-12-31	CU	4880	201511	0.57%	0.62%	4	372	66.67%	78.18%

FB_GR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-04-29	CU	8402	311529	0.61%	0.38%	27	294	81.48%	94.88%
2019-04-29	WA	4143	148748	1.69%	1.59%	49	1339	91.67%	86.08%

FB_DC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-06-10	WA	2983	319356	1.51%	1.17%	5	1320	100%	89.47%

Programmatic Video

DBM_UNI

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	VTR	Avg_VTR	UPV	YTD_UPV	BR	Avg_BR
2019-04-29	ALL	4002	513680	71.64%	60.89%	13	1135	41.67%	74.7%

Instagram Video

IG_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-06-10	HS	7831	659148	0.11%	0.19%	3	241	100%	91.81%
2019-05-20	TL	9877	677353	0.15%	0.17%	9	342	100%	96.66%

IG_TR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2018-12-31	CU	10713	273900	0.24%	0.35%	5	188	100%	92.9%

IG_GR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-04-29	CU	2126	105517	0.14%	0.23%	0	46	NaN%	90.48%
2019-04-29	WA	1688	87506	1.13%	0.88%	10	183	80%	94.97%

IG_DC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-04-22	WA	1495	107248	1.34%	0.8%	7	191	85.71%	94.09%

IG_UNI

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR

YouTube Video

YT

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-06-10	ALL	3305	389783	0%	0.09%	0	295	NaN%	83.39%

Snapchat Video

Snapchat metrics information

SC_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	SwipeRate	Avg_SwipeRate	UPV	YTD_UPV	BR	Avg_BR
2018-11-26	HS	12376	139941	1.03%	0.35%	27	283	100%	96.75%
2018-10-29	TL	64604	725817	0%	0%	129	1779	99.22%	97.61%

SC_TR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2018-12-17	CU	4213	341157	1.28%	1.21%	0	0	NaN%	NaN%

Hulu

HU_UNI

		Impressions		VTR Clickable		Unique Pageviews		VTR Non-Clickable
Week	Code_Audience	Impressions	YTD_Impressions	CompletionRateClickable	Avg_CompletionRateClickable	UPV	YTD_UPV	VTR	Avg_VTR
2018-12-24	ALL	73077	1502441	0.25%	0.3%	28	507	98.89%	99.03%

Local Video Add Bench

BDN_UNI

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	VTR	Avg_VTR	UPV	YTD_UPV
2019-04-22	ALL	7852	94880	6.36%	5.99%	77.51%	81.1%	288	3489

Carousel

FB_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-06-10	HS	2261	139611	0.49%	0.48%	7	201	100%	92.59%
2019-05-20	TL	1035	71129	0.29%	0.36%	5	143	75%	94.93%

IG_UG

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Audience	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-06-10	HS	5583	174237	0.14%	0.19%	5	143	100%	94.53%
2019-05-20	TL	2775	66604	0.07%	0.18%	2	74	100%	95.83%

Gmail

GM_DC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Impressions	YTD_Impressions	CTR	Avg_CTR	CTOR	Avg_CTOR	UPV	YTD_UPV
2018-11-26	DC	640	19860	11.72%	10.35%	5.33%	2.73%	10	236

GM_TR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Impressions	YTD_Impressions	CTR	Avg_CTR	CTOR	Avg_CTOR	UPV	YTD_UPV
2018-12-31	TR	307	18886	3.91%	7.67%	8.33%	1.04%	3	69

LinkedIn Sponsored Content

LI_Special Programs

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	ER	Avg_ER
2019-04-29	MPH	4773	28436	0.27%	0.62%	10	64	0.31%	0.69%
2019-04-29	POL	8179	33148	0.45%	0.63%	22	98	0.51%	0.72%

LI_MPH

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-04-29	MPH	4773	28436	0.27%	0.62%	10	64	100%	95.31%

LI_POL

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Impressions	YTD_Impressions	CTR	Avg_CTR	UPV	YTD_UPV	BR	Avg_BR
2019-04-29	POL	8179	33148	0.45%	0.63%	22	98	90.91%	86.52%

LinkedIn InMail

LI_WA

Need to verify how they calculate CTR and determine other KPI for sponsored InMail

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Sends	Total_Sends	OpenRate	Avg_OpenRate	CTOR	Avg_CTOR	EngRate	Avg_EngRate
2019-02-25	DC	552	8181	63.22%	57.95%	2.58%	3.02%	63.22%	61.1%
2019-02-25	GR	608	8882	60.53%	58.64%	2.72%	2.4%	60.53%	61.52%

LI_WA_GR

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Sends	Total_Sends	OpenRate	Avg_OpenRate	CTOR	Avg_CTOR	EngRate	Avg_EngRate
2019-02-25	GR	608	8882	60.53%	58.64%	2.72%	2.4%	60.53%	61.52%

LI_WA_DC

		Impressions		CTR		Unique Pageviews		Bounce Rate
Week	Code_Product	Sends	Total_Sends	OpenRate	Avg_OpenRate	CTOR	Avg_CTOR	EngRate	Avg_EngRate
2019-06-03	DC	0	8181	Inf%	57.95%	0%	3.02%	Inf%	61.1%