Grubhub is the nation’s leading online and mobile food ordering company dedicated to connecting hungry diners with local takeout restaurants. The company’s online and mobile ordering platforms allow diners to order from 95,000 takeout restaurants in over 1,700 U.S. cities and London. Every order is supported by the company’s 24/7 customer service teams. The Grubhub portfolio of brands includes Grubhub, Seamless, LevelUp, Eat24, AllMenus and MenuPages.
\(\textbf{Local residents, Workers/Working people, Takeout Restaurants}\)
\(\textbf{Local consumer (residents/worker)}\): trustful & faster delivery with low delivery fee, discover good quality food or new food, get multiple orders in one order, competitive price with similar food, save money.
\(\textbf{Restaurant/local business}\): improve business by targeting /understanding their clients behaviors, improve sale & profit by targeting more clients, gain good reputation, low advertisement fee, promote new dishes, attract investors, understand their competitors.
\(\textbf{On consumer side}\): help clients understand what they paid; provide timely and distant estimation when processing order; provide friendly features and easy access API to improve client rating, easily find their favorite food, such as provide relevant top rating recommendation; provide instant coupon/ promotion and special event alert to meet customer’s need and help customer to save money.
\(\textbf{On business side}\): provide faster delivery service to their clients, lower the advertisement fee by targeting their real customer, analyze customer’s reviews and understand client’s behavior, provide competitive pricing analysis for similar food which help them understand their business statues, advertising new dishes like special cuisine/seasonal cuisine to targeted clients, more pop up for local event announcement.