| itle: “BSAD343 Fall 2018 Lab Worksheet 08” |
| uthor: “Kareem Bazaraa” |
| ate: “11/5/18” |
| utput: |
| html_notebook: default |
| html_document: default |
| pdf_document: default |
| ubtitle: Sensitivity Analysis & Simulations (bsad-lab08) |
About
In this lab we will focus on sensitivity analysis and Monte Carlo simulations.
Sensitivity analysis is the study of how the uncertainty in the output of a mathematical model or system (numerical or otherwise) can be apportioned to different sources of uncertainty in its inputs. We will use the lpSolveAPI R-package as we did in the previous lab.
Monte Carlo Simulations utilize repeated random sampling from a given universe or population distribution to derive certain results. This type of simulation is known as a probabilistic simulation, as opposed to a deterministic simulation.
An example of a Monte Carlo simulation is the one applied to approximate the value of pi. The simulation is based on generating random points within a unit square and see how many points fall within the circle enclosed by the unit square (marked in red). The value of pi is estimated by the number of points inside the circle over the total number of points generated inside the square. The higher the number of sampled points the closer the result is to the actual result. After selecting 30,000 random points, the estimate for pi is much closer to the actual value within the four decimal points of precision. The interested and curious reader is encouraged to explore the mathematical foundation behind the logic.
In this lab, we will learn how to generate random samples with various simulations and how to run a sensitivity analysis on the marketing use case covered so far.
Setup
Remember to always set your working directory to the source file location. Go to ‘Session’, scroll down to ‘Set Working Directory’, and click ‘To Source File Location’. Read carefully the below and follow the instructions to complete the tasks and answer any questions. Submit your work to RPubs as detailed in previous notes.
Note
For your assignment you may be using different data sets than what is included here. Always read carefully the instructions on Sakai. For clarity, tasks/questions to be completed/answered are highlighted in red color (visible in preview) and numbered according to their particular placement in the task section. Quite often you will need to add your own code chunk.
Execute all code chunks, preview, publish, and submit link on Sakai.
Task 1: Sensitivity Analysis
In order to conduct the sensitivity analysis, we will need to download again the lpSolveAPI package unless you have it already installed in your R environment
# Require will load the package only if not installed
# Dependencies = TRUE makes sure that dependencies are install
if(!require("lpSolveAPI",quietly = TRUE))
install.packages("lpSolveAPI",dependencies = TRUE, repos = "https://cloud.r-project.org")We will revisit and solve again the marketing case discussed in class (also part of previous lab).
# We start with `0` constraint and `2` decision variables. The object name `lpmark` is discretionary.
lpmark = make.lp(0, 2)
# Define type of optimization as maximum and dump the screen output into a `dummy` variable
dummy = lp.control(lpmark, sense="max")
# Set the objective function coefficients
set.objfn(lpmark, c(275.691, 48.341))Add all constraints to the model.
add.constraint(lpmark, c(1, 1), "<=", 350000)
add.constraint(lpmark, c(1, 0), ">=", 15000)
add.constraint(lpmark, c(0, 1), ">=", 75000)
add.constraint(lpmark, c(2, -1), "=", 0)
add.constraint(lpmark, c(1, 0), ">=", 0)
add.constraint(lpmark, c(0, 1), ">=", 0)Now, view the problem setting in tabular/matrix form. This is a good checkpoint to confirm that our contraints have been properly set.
lpmark## Model name:
## C1 C2
## Maximize 275.691 48.341
## R1 1 1 <= 350000
## R2 1 0 >= 15000
## R3 0 1 >= 75000
## R4 2 -1 = 0
## R5 1 0 >= 0
## R6 0 1 >= 0
## Kind Std Std
## Type Real Real
## Upper Inf Inf
## Lower 0 0# solve
solve(lpmark) ## [1] 0Next we get the optimum results.
# display the objective function optimum value
get.objective(lpmark)## [1] 43443517# display the decision variables optimum values
get.variables(lpmark)## [1] 116666.7 233333.3For the sensitivity part we will add two new code sections to obtain the sensitivity results. Frist, we will obtain the sensitivity values due to changes in the coefficients of the objective function.
# display sensitivity to coefficients of objective function.
get.sensitivity.obj(lpmark)## $objfrom
## [1] -96.6820 -137.8455
##
## $objtill
## [1] 1e+30 1e+30The first part of the output labeled objfrom displays the lower limit/boundary and the output labeled objtill displays the upper limit/boundary of the objective function coefficients sensitivity.
##### 1A) Explain in clear words what the sensitivity boundary values (lower/upper limits) represent in context of the marketing model. Refer to class notes. -96.6820 is the lower limit for radio and -137.8455 is the lower limit for TV the numbers represent how much can be taken out of the ad budget without affecting sales Next we will obtain the sensitivity results due to changes in resources impacting the constraints.
# display sensitivity to right hand side constraints.
# There will be a total of m+n values where m is the number of contraints and n is the number of decision variables
get.sensitivity.rhs(lpmark) ## $duals
## [1] 124.12433 0.00000 0.00000 75.78333 0.00000 0.00000 0.00000
## [8] 0.00000
##
## $dualsfrom
## [1] 1.125e+05 -1.000e+30 -1.000e+30 -3.050e+05 -1.000e+30 -1.000e+30
## [7] -1.000e+30 -1.000e+30
##
## $dualstill
## [1] 1.00e+30 1.00e+30 1.00e+30 4.75e+05 1.00e+30 1.00e+30 1.00e+30 1.00e+30For this exercise we are only interested in the first six values (corresponding to the six constraints) of the output labeled duals.
##### 1B) Explain in clear words what each of the zero and non-zero sensitivity values represent. In your explanation identify the binding/non-binding constraints, the surplus/slack, and the marginal values. the non-zero sensitivity results are bining and represent the marginal values they show how much the optimum sales value would change if the budget changes the zero resuslts are non-binding and have surplus/slack they dont affect optimum sales
To acquire a better understanding of the sensitivity results, and to confirm integrity of the calculations, independent tests can be conducted. To demonstrate, we will repeat the linear programming (LP) optimization problem by slightly tweaking one binding constraint and verifying the impact.
##### 1C) Define a new model object lpmark1 and add the constraints exactly as entered at beginning of this task. All being equal, change the budget constraint by a marginal $1 value and solve the LP problem. Note the new optimum value for sales. Calculate the differential change in optimum sales from the earlier computed optimum sales, and compare your calculation to the value obtained from the sensitivity calculation.
# Define a new model object called lpmark1
lpmark1 = make.lp(0, 2)
# Repeat rest of commands with the one constraint change for budget. Solve and display the objective function optimum value
add.constraint(lpmark1, c(1, 1), "<=", 350001)
add.constraint(lpmark1, c(1, 0), ">=", 15000)
add.constraint(lpmark1, c(0, 1), ">=", 75000)
add.constraint(lpmark1, c(2, -1), "=", 0)
add.constraint(lpmark1, c(1, 0), ">=", 0)
add.constraint(lpmark1, c(0, 1), ">=", 0)
lpmark## Model name:
## C1 C2
## Maximize 275.691 48.341
## R1 1 1 <= 350000
## R2 1 0 >= 15000
## R3 0 1 >= 75000
## R4 2 -1 = 0
## R5 1 0 >= 0
## R6 0 1 >= 0
## Kind Std Std
## Type Real Real
## Upper Inf Inf
## Lower 0 0solve(lpmark) ## [1] 0get.objective(lpmark)## [1] 43443517The new opimum sales is $43,443,517 ##### 1D) Based on the previous exercise explain in clear words, and without running another solver again , how would you check the integrity of the other marginal value identified in 1B). you can check the integrity of the other marginal value by changing the binding constraints by 1 and checking that it will increase sales by $75 ———-
Task 2: Monte Carlo Simulation
For this task we will be running a Monte Carlo simulation to calculate the probability that the daily return from S&P will be > 5%. We will assume that the historical S&P daily return follows a normal distribution with an average daily return of 0.03 (%) and a standard deviation of 0.97 (%). Consider this as our population.
To begin we will generate 100 random samples from the normal distribution. For the generated samples we will calculate the mean, standard deviation, and probability of occurrence where the simulation result is greater than 5%.
To generate random samples from a normal distribution we will use the rnorm() function in R. In the example below we set the number of runs (or samples) to 100.
# number of simulations/samples
runs = 100
# random number generator per defined normal distribution with given mean and standard deviation
sims = rnorm(runs,mean=0.03,sd=0.97)# Mean calculated from the random distribution of samples
average = mean(sims)
average## [1] -0.09894811# STD calculated from the random distribution of samples
std = sd(sims)
std## [1] 1.006691# probability of occurrence on any given day based on samples will be equal to count (or sum) where sample result is greater than 5% divided by total number of samples.
prob = sum(sims >=0.05)/runs
prob## [1] 0.41##### 2A) Repeat the above calculations for the two cases where the number of simulations/samples is equal to 1000 and 10000. For each case record the mean, standard deviation, and probability.
# Repeat calculations here
runs = 1000
sims1 = rnorm(runs,mean=0.03,sd=0.97)
average1 = mean(sims1)
average1## [1] 0.01023096std1 = sd(sims1)
std1## [1] 0.9650519prob1 = sum(sims1 >=0.05)/runs
prob1## [1] 0.476runs = 10000
sims2 = rnorm(runs,mean=0.03,sd=0.97)
average2 = mean(sims2)
average2## [1] 0.02722881std2 = sd(sims2)
std2## [1] 0.9847157prob2 = sum(sims2 >=0.05)/runs
prob2## [1] 0.4896for both first one is mean second one is SD and thrid one is probability ##### 2B) List in seperate lines the values for mean, standard deviation, and probability for all three cases: 100, 1000, and 10000 simulations. Describe how the values change/behave as the number of simulations is increased. What is your best bet on the probability of occurrence greater than 5% and why? How is this behavior similar to the introductory image use case demonstration to calculate pi? a) 0.07085656 b)0.07131467 c)0.02234963 a) 1.001497 b)0.9817938 c)0.9876775 a)0.5 b)0.501 c)0.4896 as the number of sims run increases the values seem to come closer to normal distribution that we set best bet on the probability of occurrence greater than 5% is prob around 49% its like the calculation of pi in the sence that the more you increse the amount of tests the closer you get.
The last exercise is optional for those interested in further enhancing their subject matter learning, and refining their problem skills in R. Your work will be assessed but you will not be graded for this exercise. You can follow the instructions presented in the video Excel equivalent example at [https://www.youtube.com/watch?v=wKdmEXCvo9s]
##### 2C-Optional!) Repeat the exercise for the S&P daily return where all is equal except we are now interested in the weekly cumulative return and the probability that the weekly cummulative return is greater than 5%. Set the number of simulations to 10000.