Data Sources

For a frame of reference, publicly available auto-parts data from a Bosch catalogue was used. You may find this here. The four specific products were chosen with the intent of displaying sensitivities across different price ranges.

Assumptions

• Retail Price was fixed with respect to Bosch catalogue.
• Per Unit Price was fixed with the intuition that it would still be lower than value of the product at the maximum discounted rate.
• Assuming sales and discount rate are linearly related. Fixing 1% increase in discount rate leading to increase in 10 units sales.