Row

30

$46,101

96%

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The data which has been used, has been randomly generated from a mockup site. You may find this here.

Brokers are evaluated on two KPIs. We have considered Net Premium and Conversion Rate. Other possible KPIs to look at are Commission%, Lapse Rate etc.
Net Premium = GWP - Incurred Claims.
The quadrants have been made keeping median values of net premium and conversion rate in mind rather than the mean. We do this as we need broker comparision within the group. Mean may not be representative of how the broker population is performing.
In terms of profitability, Stars > Cashcows > Workhorses > Dogs.