DoubleClick

We are running two program specific campaigns, Public Health and Public Policy.

Ad Week Impressions Clicks Cost uniquePageviews Bounces WeekNumber CTR
PUBLIC_POLICY 28 7497 36 0 54 44 28 0.48
PUBLIC_POLICY 29 14061 6 0 6 6 29 0.04
PUBLIC_POLICY 30 10186 8 0 15 12 30 0.08
PUBLIC_POLICY 31 8934 4 0 12 11 31 0.04
PUBLIC_POLICY 32 8491 9 0 20 12 32 0.11
PUBLIC_POLICY 33 8206 3 0 14 0 33 0.04
PUBLIC_POLICY 34 7742 2 0 13 0 34 0.03
PUBLIC_POLICY 35 4797 3 0 22 18 35 0.06
PUBLIC_HEALTH 28 19083 89 0 127 99 28 0.47
PUBLIC_HEALTH 29 33005 75 0 91 83 29 0.23
PUBLIC_HEALTH 30 33481 71 0 81 71 30 0.21
PUBLIC_HEALTH 31 32014 76 0 89 81 31 0.24
PUBLIC_HEALTH 32 31004 56 0 86 44 32 0.18
PUBLIC_HEALTH 33 27651 58 0 75 0 33 0.21
PUBLIC_HEALTH 34 24084 36 0 71 0 34 0.15
PUBLIC_HEALTH 35 14221 22 0 71 63 35 0.15

Facebook

We are running three program specific campaigns.

## # A tibble: 6 x 9
## # Groups:   Week [6]
##    Week               Ad Impressions Clicks   Cost uniquePageviews Bounces
##   <chr>            <chr>       <int>  <int>  <dbl>           <int>   <int>
## 1    27 CREATIVE WRITING       50132    463 146.39             415     361
## 2    28 CREATIVE WRITING       41208    639 165.08             530     454
## 3    29 CREATIVE WRITING       45870    621 167.55             507     440
## 4    30 CREATIVE WRITING       46178    523 165.25             454     390
## 5    31 CREATIVE WRITING       52279    613 169.38             485     436
## 6    32 CREATIVE WRITING       53854    655 170.90             534     337
## # ... with 2 more variables: CTR <dbl>, WeekNumber <int>

##       date        campaign
## 1 7/3/2018  FY2018_Courses
## 2 7/3/2018  FY2018_Courses
## 3 7/3/2018 FY2018_Graduate
## 4 7/3/2018 FY2018_Graduate
## 5 7/3/2018 FY2018_Graduate
## 6 7/3/2018 FY2018_Graduate
##                                                                                                    landingPagePath
## 1                                                                                                         /courses
## 2                                                                                           /registration-services
## 3                                                                              /leadership/ma-leadership-studies-0
## 4                                                                                          /majors-minors-programs
## 5 /majors-minors-programs#utm_source=Google&utm_medium=Extension&utm_content=Programs&utm_campaign=FY2018_Graduate
## 6                                                                               /nursing/graduate-nursing-programs
##     source   medium                    adContent uniquePageviews bounces
## 1   google      cpc       Summer College Courses               1       1
## 2   google      cpc       Summer College Courses               5       2
## 3 Facebook PageLink              Grad_Leadership               3       1
## 4   google      cpc University of Southern Maine               1       0
## 5   google      cpc    MS Biology Degree Program               1       0
## 6 Facebook PageLink                 Grad_Nursing               1       1
##   timeOnPage sessions newUsers       Date Week
## 1          0        1        1 2018-07-03   27
## 2        326        3        3 2018-07-03   27
## 3         32        2        0 2018-07-03   27
## 4          5        1        0 2018-07-03   27
## 5        485        1        0 2018-07-03   27
## 6          0        1        0 2018-07-03   27
##                             Ad        Campaign   Source   Medium
## 1       SUMMER COLLEGE COURSES  FY2018_COURSES   GOOGLE      CPC
## 2       SUMMER COLLEGE COURSES  FY2018_COURSES   GOOGLE      CPC
## 3              GRAD_LEADERSHIP FY2018_GRADUATE FACEBOOK PAGELINK
## 4 UNIVERSITY OF SOUTHERN MAINE FY2018_GRADUATE   GOOGLE      CPC
## 5    MS BIOLOGY DEGREE PROGRAM FY2018_GRADUATE   GOOGLE      CPC
## 6                 GRAD_NURSING FY2018_GRADUATE FACEBOOK PAGELINK
Ad Week Impressions Clicks Cost
FA19_BR_FB_VID_CU_GR_D_1 35 4042 18 24.72
FA19_BR_FB_VID_CU_GR_D_1 36 2620 12 16.10
FA19_BR_FB_VID_WA_DC_D_1 35 2562 32 17.86
FA19_BR_FB_VID_WA_DC_D_1 36 1508 20 13.32
FA19_BR_FB_VID_WA_GR_D_1 35 3282 42 29.54
FA19_BR_FB_VID_WA_GR_D_1 36 2426 24 15.70
Ad Week uniquePageviews Bounces
WHY 29 1 1
WA 27 1 1
WA 28 2 1
WA 29 3 3
WA 30 3 1
WA 31 5 5 
## [1] 208   7
Ad Week Impressions Clicks Cost uniquePageviews Bounces WeekNumber CTR
FA19_IG_IG_DISP_WA_DC_S_2 35 882 2 12.56 4 4 35 0.23
FA9_IG_IG_VID_HS_UG_D_1 34 839 1 5.91 3 0 34 0.12
FA19_IG_IG_DISP_WA_GR_S_1 35 488 0 7.78 12 12 35 0.00
FA19_IG_IG_VID_WA_DC_D_1 36 384 6 6.80 2 2 36 1.56
FA19_BR_IG_VID_WA_UNI_D_2 36 368 2 5.46 2 2 36 0.54
FA19_IG_IG_VID_WA_GR_D_1 36 308 4 6.78 4 4 36 1.30

Impressions

CTR

Unique Pageviews

Cost

AdWords

## [1] 93  8
Date Week Campaign Campaign.type Ad Impressions Clicks Cost
2026 2018-08-20 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 21 0 0.29
2027 2018-08-23 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 15 0 0.16
2028 2018-08-11 32 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 28 0 1.07
2029 2018-08-19 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 10 0 0.14
2030 2018-08-24 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 10 0 0.17
2031 2018-08-27 35 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 16 0 0.24
2032 2018-08-10 32 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 78 1 2.62
2033 2018-08-25 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 11 0 0.19
2034 2018-08-22 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 7 0 0.07
2035 2018-08-18 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 3 0 0.10
2036 2018-08-16 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 0 0 0.00
2037 2018-08-14 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 1 0 0.00
2038 2018-08-17 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 2 0 0.20
2039 2018-08-12 32 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 48 1 2.08
2040 2018-08-13 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 37 0 0.57
2041 2018-08-21 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 13 0 0.13
2042 2018-08-26 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_3 21 0 0.46
2043 2018-08-18 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 813 2 20.52
2044 2018-08-22 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 970 0 23.38
2045 2018-08-13 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 983 2 20.09
2046 2018-08-27 35 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 786 1 19.57
2047 2018-08-26 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 NA 0 21.22
2048 2018-08-10 32 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 900 1 22.89
2049 2018-08-24 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 772 3 19.41
2050 2018-08-20 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 773 1 20.74
2051 2018-08-19 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 894 1 20.50
2052 2018-08-25 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 773 0 20.92
2053 2018-08-23 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 857 1 21.73
2054 2018-08-12 32 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 NA 1 21.74
2055 2018-08-11 32 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 NA 1 23.78
2056 2018-08-16 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 681 0 17.77
2057 2018-08-17 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 721 2 20.01
2058 2018-08-21 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 888 3 23.46
2059 2018-08-15 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 751 0 16.28
2060 2018-08-14 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_4 807 1 16.93
2061 2018-08-16 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_5 2 0 0.00
2062 2018-08-13 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_5 2 0 0.01
2063 2018-08-21 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_5 3 0 0.41
2064 2018-08-18 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_5 2 0 0.00
2065 2018-08-23 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_5 1 0 0.00
2066 2018-08-20 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_5 2 0 0.00
2067 2018-08-19 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_5 1 0 0.14
2068 2018-08-17 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_5 1 0 0.00
2069 2018-08-25 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 348 2 9.26
2070 2018-08-27 35 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 344 0 10.91
2071 2018-08-13 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 364 0 9.03
2072 2018-08-22 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 284 1 7.21
2073 2018-08-23 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 291 1 8.82
2074 2018-08-21 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 266 0 6.54
2075 2018-08-20 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 379 1 9.64
2076 2018-08-14 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 566 0 13.06
2077 2018-08-18 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 406 1 9.66
2078 2018-08-11 32 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 263 0 5.25
2079 2018-08-17 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 392 1 9.75
2080 2018-08-15 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 544 0 14.40
2081 2018-08-10 32 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 202 0 4.67
2082 2018-08-12 32 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 239 0 6.40
2083 2018-08-19 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 518 1 10.04
2084 2018-08-16 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 422 1 12.71
2085 2018-08-24 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 318 1 10.80
2086 2018-08-26 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_ALL_UNI_D_6 404 0 9.13
2087 2018-08-14 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_CU_UNI_D_1 4 0 0.00
2088 2018-08-26 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_CU_UNI_D_1 2 0 0.00
2089 2018-08-18 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_CU_UNI_D_1 4 0 0.16
2090 2018-08-13 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_CU_UNI_D_1 2 0 0.00
2091 2018-08-21 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_CU_UNI_D_1 3 0 0.09
2092 2018-08-25 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_CU_UNI_D_1 1 0 0.17
2093 2018-08-10 32 FY2019_YOUTUBE Video FA19_BR_YT_VID_CU_UNI_D_1 2 0 0.00
2094 2018-08-23 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_CU_UNI_D_1 1 0 0.00
2095 2018-08-22 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_CU_UNI_D_1 1 0 0.00
2096 2018-08-24 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_CU_UNI_D_1 1 0 0.00
2097 2018-08-15 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_CU_UNI_D_1 6 0 0.00
2098 2018-08-16 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_CU_UNI_D_1 1 0 0.00
2099 2018-08-17 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_CU_UNI_D_1 3 0 0.17
2100 2018-08-11 32 FY2019_YOUTUBE Video FA19_BR_YT_VID_CU_UNI_D_1 3 0 0.19
2101 2018-08-20 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_CU_UNI_D_1 5 0 0.05
2102 2018-08-17 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 1 0 0.00
2103 2018-08-16 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 2 0 0.19
2104 2018-08-18 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 3 0 0.11
2105 2018-08-19 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 2 0 0.00
2106 2018-08-15 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 1 0 0.00
2107 2018-08-26 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 1 0 0.00
2108 2018-08-11 32 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 3 0 0.16
2109 2018-08-22 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 4 0 0.12
2110 2018-08-24 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 1 0 0.21
2111 2018-08-20 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 2 0 0.00
2112 2018-08-12 32 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 1 0 0.00
2113 2018-08-27 35 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 1 0 0.00
2114 2018-08-13 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 3 0 0.00
2115 2018-08-21 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 1 0 0.00
2116 2018-08-14 33 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 2 0 0.02
2117 2018-08-10 32 FY2019_YOUTUBE Video FA19_BR_YT_VID_HS_UNI_D_1 1 0 0.05
2118 2018-08-21 34 FY2019_YOUTUBE Video FA19_BR_YT_VID_WA_UNI_D_1 1 0 0.01 
## # A tibble: 6 x 4
## # Groups:   Ad [2]
##      Ad  Week uniquePageviews Bounces
##   <chr> <chr>           <int>   <int>
## 1   WHY    29               1       1
## 2    WA    27               1       1
## 3    WA    28               2       1
## 4    WA    29               3       3
## 5    WA    30               3       1
## 6    WA    31               5       5
## # A tibble: 14 x 4
## # Groups:   Ad [7]
##                            Ad  Week uniquePageviews Bounces
##                         <chr> <chr>           <int>   <int>
##  1  FA19_BR_YT_VID_WA_UNI_D_1    32               1       1
##  2  FA19_BR_YT_VID_HS_UNI_D_1    32               2       2
##  3  FA19_BR_YT_VID_HS_UNI_D_1    34               1       0
##  4  FA19_BR_YT_VID_CU_UNI_D_1    32               1       1
##  5 FA19_BR_YT_VID_ALL_UNI_D_6    32               1       1
##  6 FA19_BR_YT_VID_ALL_UNI_D_6    33               3       0
##  7 FA19_BR_YT_VID_ALL_UNI_D_6    34               7       0
##  8 FA19_BR_YT_VID_ALL_UNI_D_6    35               4       4
##  9 FA19_BR_YT_VID_ALL_UNI_D_5    32               1       1
## 10 FA19_BR_YT_VID_ALL_UNI_D_4    32               4       3
## 11 FA19_BR_YT_VID_ALL_UNI_D_4    33               2       0
## 12 FA19_BR_YT_VID_ALL_UNI_D_4    34               3       0
## 13 FA19_BR_YT_VID_ALL_UNI_D_3    32               2       1
## 14 FA19_BR_YT_VID_ALL_UNI_D_3    34               1       0
## [1] 14  4
## [1] 14  4

## 'data.frame':    193 obs. of  12 variables:
##  $ Campaign      : chr  "FY2019_Umbrella" "FY2019_Umbrella" "FY2019_Umbrella" "FY2019_Umbrella" ...
##  $ Source        : chr  "TTD" "TTD" "TTD" "TTD" ...
##  $ Ad.Type       : chr  "Display - College" "Display - College" "Display - College" "Display - College" ...
##  $ Creative      : chr  "fa19_br_dbm_disp_all_uni_s_1" "fa19_br_dbm_disp_all_uni_s_1" "fa19_br_dbm_disp_all_uni_s_1" "fa19_br_dbm_disp_all_uni_s_1" ...
##  $ Month.of.Date : chr  "August" "August" "August" "August" ...
##  $ Day.of.Date   : int  16 17 18 19 20 21 22 23 24 25 ...
##  $ Impressions   : int  25 97 104 189 226 293 272 213 254 268 ...
##  $ Clicks        : int  1 0 0 0 0 0 0 0 0 0 ...
##  $ CTR           : chr  "4.00%" "0.00%" "0.00%" "0.00%" ...
##  $ Cost          : chr  "$0.10 " "$0.39 " "$0.48 " "$0.99 " ...
##  $ Date          : chr  "8/16/2018" "8/17/2018" "8/18/2018" "8/19/2018" ...
##  $ CompletionRate: chr  "" "" "" "" ...
##          Campaign Source           Ad.Type                     Creative
## 1 FY2019_Umbrella    TTD Display - College fa19_br_dbm_disp_all_uni_s_1
## 2 FY2019_Umbrella    TTD Display - College fa19_br_dbm_disp_all_uni_s_1
## 3 FY2019_Umbrella    TTD Display - College fa19_br_dbm_disp_all_uni_s_1
## 4 FY2019_Umbrella    TTD Display - College fa19_br_dbm_disp_all_uni_s_1
## 5 FY2019_Umbrella    TTD Display - College fa19_br_dbm_disp_all_uni_s_1
## 6 FY2019_Umbrella    TTD Display - College fa19_br_dbm_disp_all_uni_s_1
##   Month.of.Date Day.of.Date Impressions Clicks   CTR   Cost      Date
## 1        August          16          25      1 4.00% $0.10  8/16/2018
## 2        August          17          97      0 0.00% $0.39  8/17/2018
## 3        August          18         104      0 0.00% $0.48  8/18/2018
## 4        August          19         189      0 0.00% $0.99  8/19/2018
## 5        August          20         226      0 0.00% $1.10  8/20/2018
## 6        August          21         293      0 0.00% $1.42  8/21/2018
##   CompletionRate
## 1               
## 2               
## 3               
## 4               
## 5               
## 6
##            Campaign Source           Ad.Type
## 188 FY2019_Umbrella    TTD Display - College
## 189 FY2019_Umbrella    TTD Display - College
## 190 FY2019_Umbrella    TTD Display - College
## 191 FY2019_Umbrella    TTD Display - College
## 192 FY2019_Umbrella    TTD Display - College
## 193 FY2019_Umbrella    TTD Display - College
##                                   Creative Month.of.Date Day.of.Date
## 188          fa19_br_dbm_disp_all_uni_s_10     September           1
## 189          fa19_br_dbm_disp_all_uni_s_10     September           2
## 190          fa19_br_dbm_disp_all_uni_s_10     September           3
## 191 Programmatic Umbrella  VIDEO~IP1819281     September           1
## 192 Programmatic Umbrella  VIDEO~IP1819281     September           2
## 193 Programmatic Umbrella  VIDEO~IP1819281     September           3
##     Impressions Clicks   CTR    Cost     Date CompletionRate
## 188        2805      2 0.07% $12.16  9/1/2018               
## 189        3078      3 0.10% $13.14  9/2/2018               
## 190        3317      1 0.03% $13.97  9/3/2018               
## 191         682      2 0.29%  $4.41  9/1/2018          9.01%
## 192        2318      2 0.09% $25.00  9/2/2018         45.18%
## 193        2090      1 0.05% $25.03  9/3/2018         56.81%
## [1] 193   6
##   Week                           Ad Impressions Clicks Cost CompletionRate
## 1   33 FA19_BR_DBM_DISP_ALL_UNI_S_1          25      1 0.10             NA
## 2   33 FA19_BR_DBM_DISP_ALL_UNI_S_1          97      0 0.39             NA
## 3   33 FA19_BR_DBM_DISP_ALL_UNI_S_1         104      0 0.48             NA
## 4   33 FA19_BR_DBM_DISP_ALL_UNI_S_1         189      0 0.99             NA
## 5   34 FA19_BR_DBM_DISP_ALL_UNI_S_1         226      0 1.10             NA
## 6   34 FA19_BR_DBM_DISP_ALL_UNI_S_1         293      0 1.42             NA
##     Week                                     Ad Impressions Clicks  Cost
## 188   35          FA19_BR_DBM_DISP_ALL_UNI_S_10        2805      2 12.16
## 189   35          FA19_BR_DBM_DISP_ALL_UNI_S_10        3078      3 13.14
## 190   36          FA19_BR_DBM_DISP_ALL_UNI_S_10        3317      1 13.97
## 191   35 PROGRAMMATIC UMBRELLA  VIDEO~IP1819281         682      2  4.41
## 192   35 PROGRAMMATIC UMBRELLA  VIDEO~IP1819281        2318      2 25.00
## 193   36 PROGRAMMATIC UMBRELLA  VIDEO~IP1819281        2090      1 25.03
##     CompletionRate
## 188             NA
## 189             NA
## 190             NA
## 191           9.01
## 192          45.18
## 193          56.81
##  [1] "FA19_BR_DBM_DISP_ALL_UNI_S_1"          
##  [2] "FA19_BR_DBM_DISP_ALL_UNI_S_2"          
##  [3] "FA19_BR_DBM_DISP_ALL_UNI_S_3"          
##  [4] "FA19_BR_DBM_DISP_ALL_UNI_S_4"          
##  [5] "FA19_BR_DBM_DISP_ALL_UNI_S_5"          
##  [6] "FA19_BR_DBM_DISP_ALL_UNI_S_6"          
##  [7] "FA19_BR_DBM_DISP_ALL_UNI_S_7"          
##  [8] "FA19_BR_DBM_DISP_ALL_UNI_S_8"          
##  [9] "FA19_BR_DBM_DISP_ALL_UNI_S_9"          
## [10] "FA19_BR_DBM_DISP_ALL_UNI_S_10"         
## [11] "PROGRAMMATIC UMBRELLA  VIDEO~IP1819281"