KPIs

28 May 2018

Acquisition Funnel

Acquisition Funnel

Content ThreeMonthsAgo LastMonth LastWeek Today
Lead Initial step (1037) Initial step (1135) Initial step (1183) Initial step (1209)
Acquired 78.9% (818) 79.7% (905) 79.2% (937) 79.1% (956)
User 72.1% (748) 74.7% (848) 74.1% (877) 74.1% (896)
Curious 66.1% (685) 69.1% (784) 68.5% (810) 68.2% (825)
Interested 36.4% (377) 39.6% (449) 38.4% (454) 37.8% (457)
Involved.Cred 19.9% (206) 23.6% (268) 23.2% (275) 22.9% (277)
Involved.TForm 1.4% (14) 1.9% (21) 1.8% (21) 1.7% (21)
Involved.Both 7.6% (79) 8.3% (94) 8.7% (103) 8.8% (106)
Active 5.9% (61) 8.7% (99) 9.2% (109) 9.2% (111)

Members Development