ANLY545-Ice Cream Survey Results

Ice Cream Survey Results

1. Which brand of ice cream do you prefer?

##   Brand Frequency
## 1     a       7.1
## 2     b      14.3
## 3     c      50.0
## 4     d      14.3
## 5     e      14.3

The mean of the “Frequency” column is the following:

## [1] 20

Notice below that the popular brands are Ben and Jerry’s (b), and Halo Top (d). Notice also that just as many customers preferred Other (e).

2. Why do you prefer this brand?

##   Brand2 Frequency2
## 1      a       21.4
## 2      b        7.1
## 3      c       14.3
## 4      d       50.0
## 5      e        0.0
## 6      f        0.0
## 7      g        7.2

The mean of the “Frequency” column is the following:

## [1] 14.28571

Notice below that “Taste” was the factor that influenced the customer to purchase the preferred brands. Legend: Quality = 1, Price = 2, Brand = 3, Taste = 4, Packaging = 5, Other = 6, Other = 7

3. Which of the following types of ice cream do you most prefer?

##   Brand3 Frequency3
## 1      a       78.6
## 2      b       21.4
## 3      c        0.0
## 4      d        0.0

The mean of the “Frequency” column is the following:

## [1] 25

Notice below that “Regular/Dairy” was the most preferred type of ice cream. Legend: Regular/DAiry = 1,Low Fat = 2,Lactose Free = 3,Other = 4

4. How often do you eat ice cream?

##   Brand4 Frequency4
## 1      a       28.6
## 2      b       14.3
## 3      c       50.0
## 4      d        7.1

The mean of the “Frequency” column is the following:

## [1] 25

Notice below that the most frequent answer was eating ice cream “once a month.” Legend: Once a week = 1, More than three times a week = 2, Once a month = 3, None = 4.

Using the same legend, we see that a pie chart confirms that the most frequent answer was eating ice cream “once a month.”

5. What age group do you belong to?

##   Brand5 Frequency5
## 1      a        0.0
## 2      b        0.0
## 3      c       78.6
## 4      d       21.4

The mean of the “Frequency” column is the following:

## [1] 25

Notice below that the most frequent age group was the age group, “22-35.” Legend: “2-13” = 1, “14-21” = 2, “22-35” = 3, “35 and above” = 4.

6. From where do you usually buy ice cream?

##   Brand6 Frequency6
## 1      a       42.9
## 2      b       57.1
## 3      c        0.0
## 4      d        0.0

The mean of the “Frequency” column is the following:

## [1] 25

Notice below that the most frequent venue was the “Convenience Store.”
Legend: Super Market = 1, Convenience Store = 2, Mobil Cart = 3, Online Grocery Shopping = 4.

count6<-table(Question6$Frequency6)
pc6 <- c('red','green','blue','tan')
barplot(Question6$Frequency6, names=row.names(Question6),main = "Survey Results of Question6", ylab="Frequencies", col=pc5,las=1)