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Note: Group B is a total of 192 people. So out of the 2,657 people who clicked on the blog as well as the training tools link, 192 of them are PEG customers. Group A is composed of 2,465 people and is currently being stored as a vector. Note: Group D is a total of 71 people. That means out of the 523 people who clicked only on the coupon link, 71 of them are PEG customers. Group C is composed of 452 people and is currently being stored as a vector.

Note: From Group B (Group 1 customers), 84 of them became customers of PEG in 2016; 73 of them from 2017; 35 of them from 2018.

Note: From Group D (Group 2 customers), 31 of them became customers of PEG in 2016; 21 of them from 2017; 19 of them from 2018.