SheFly : for Dorm Room Fund and internal use only

Inputs

Short-term Costs: Phase one of Funding

The DRF funds will help us ensure we are legally protected, launch our Kickstarter campaign, and have the designs and products necessary to fulfill orders. Click on the second tab to see a full breakdown of ‘Initial Start-up Costs’.

At the release of our Kickstarter campaign, we immediately surpass tier 1, reducing costs by 40%, and manufacture SheFlys at tier 2. Our three manufacturing tiers are:

Tier One: 100 Units, Tier Two: 1000 Units, Tier Three: 10000 Units

Having our startup costs fulfilled will help us focus on our intellectual property strategy. We envision building a company based on a functional and fashionable patented design prior to going to market.

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Cost of Goods Projection

Initial Pre Kickstarter Costs

Revenue by Pant Type

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Scaling up our three core products:

SheFly is initially offering three core products—Hiking Pants, Thermal Long Underwear, and Snowpants—to capture some of the 156 billion in women’s outdoor gear annual consumer spending. We project capturing .05% of this outdoor spending, totaling close to $78 million in the first year. Below you will find the expected costs per unit batches for each product and the expected price point per tier.

40% : Projected cost reduction point per tier. Our prices are inspired by industry leaders who provide sustainable and durable outdoor clothing, with whom we expect to directly compete with for market share.

Cost of Goods

Pant.Type	UnitCost	Unit	Price.Point
Hiking	20	10000	$79.00
Hiking	30	1000	$79.00
Hiking	40	100	$79.00

Pant.Type	UnitCost	Unit	Price.Point
SnowPants	30	10000	$259
SnowPants	40	1000	$259
SnowPants	50	100	$259

Pant.Type	UnitCost	Unit	Price.Point
LongJane	12	10000	$49
LongJane	20	1000	$49
LongJane	35	100	$49