TASK 4c

Using R, read the data into a data frame called store. Play close attention to Exhibit 3 - Summary Statistics from Sample Stores from the CASE. Using R, get the summary statistics of the data. Confirm that the summary statistics generated from R are consistent with Exhibit 3 from the Case.

store<-read.csv(paste("Store24.csv",sep=","))
View(store)
summary(store)
##      store          Sales             Profit          MTenure      
##  Min.   : 1.0   Min.   : 699306   Min.   :122180   Min.   :  0.00  
##  1st Qu.:19.5   1st Qu.: 984579   1st Qu.:211004   1st Qu.:  6.67  
##  Median :38.0   Median :1127332   Median :265014   Median : 24.12  
##  Mean   :38.0   Mean   :1205413   Mean   :276314   Mean   : 45.30  
##  3rd Qu.:56.5   3rd Qu.:1362388   3rd Qu.:331314   3rd Qu.: 50.92  
##  Max.   :75.0   Max.   :2113089   Max.   :518998   Max.   :277.99  
##     CTenure              Pop             Comp          Visibility  
##  Min.   :  0.8871   Min.   : 1046   Min.   : 1.651   Min.   :2.00  
##  1st Qu.:  4.3943   1st Qu.: 5616   1st Qu.: 3.151   1st Qu.:3.00  
##  Median :  7.2115   Median : 8896   Median : 3.629   Median :3.00  
##  Mean   : 13.9315   Mean   : 9826   Mean   : 3.788   Mean   :3.08  
##  3rd Qu.: 17.2156   3rd Qu.:14104   3rd Qu.: 4.230   3rd Qu.:4.00  
##  Max.   :114.1519   Max.   :26519   Max.   :11.128   Max.   :5.00  
##     PedCount         Res          Hours24       CrewSkill    
##  Min.   :1.00   Min.   :0.00   Min.   :0.00   Min.   :2.060  
##  1st Qu.:2.00   1st Qu.:1.00   1st Qu.:1.00   1st Qu.:3.225  
##  Median :3.00   Median :1.00   Median :1.00   Median :3.500  
##  Mean   :2.96   Mean   :0.96   Mean   :0.84   Mean   :3.457  
##  3rd Qu.:4.00   3rd Qu.:1.00   3rd Qu.:1.00   3rd Qu.:3.655  
##  Max.   :5.00   Max.   :1.00   Max.   :1.00   Max.   :4.640  
##     MgrSkill        ServQual     
##  Min.   :2.957   Min.   : 57.90  
##  1st Qu.:3.344   1st Qu.: 78.95  
##  Median :3.589   Median : 89.47  
##  Mean   :3.638   Mean   : 87.15  
##  3rd Qu.:3.925   3rd Qu.: 99.90  
##  Max.   :4.622   Max.   :100.00

TASK 4d

1:Use R to measure the mean and standard deviation of Profit

mean(store$Profit)
## [1] 276313.6
sd(store$Profit)
## [1] 89404.08

2:Use R to measure the mean and standard deviation of MTenure

mean(store$MTenure)
## [1] 45.29644
sd(store$MTenure)
## [1] 57.67155

3:Use R to measure the mean and standard deviation of CTenure

mean(store$CTenure)
## [1] 13.9315
sd(store$CTenure)
## [1] 17.69752

TASK 4e - Sorting and Subsetting data in R

attach(mtcars)
View(mtcars)
newdata <- mtcars[order(mpg),] # sort by mpg (ascending)
View(newdata)
newdata[1:5,] # see the first 5 rows
##                      mpg cyl disp  hp drat    wt  qsec vs am gear carb
## Cadillac Fleetwood  10.4   8  472 205 2.93 5.250 17.98  0  0    3    4
## Lincoln Continental 10.4   8  460 215 3.00 5.424 17.82  0  0    3    4
## Camaro Z28          13.3   8  350 245 3.73 3.840 15.41  0  0    3    4
## Duster 360          14.3   8  360 245 3.21 3.570 15.84  0  0    3    4
## Chrysler Imperial   14.7   8  440 230 3.23 5.345 17.42  0  0    3    4
newdata <- mtcars[order(-mpg),] # sort by mpg (descending)
View(newdata)
detach(mtcars)

TASK 4f- Replicate Exhibit 1 shown in the case, using R

4:Use R to print the {StoreID, Sales, Profit, MTenure, CTenure} of the top 10 most profitable stores.

new<-store[order(store$Profit),]
View(new)
new[1:10]
##    store   Sales Profit     MTenure     CTenure   Pop      Comp Visibility
## 57    57  699306 122180  24.3485700   2.9568790  3642  2.973376          3
## 66    66  879581 146058 115.2039000   3.8767970  1046  6.569790          2
## 41    41  744211 147327  14.9180200  11.9260800  9701  4.364600          2
## 55    55  925744 147672   6.6703910  18.3655000 10532  6.389294          4
## 32    32  828918 149033  36.0792600   6.6365500  9697  4.641468          3
## 13    13  857843 152513   0.6571813   1.5770020 14186  4.435671          3
## 54    54  811190 159792   6.6703910   3.8767970  3747  3.756011          3
## 52    52 1073008 169201  24.1185600   3.4168380 14859  6.585143          3
## 61    61  716589 177046  21.8184200  13.3059500  3014  3.263994          3
## 37    37 1202917 187765  23.1985000   1.3470230  8870  4.491863          3
## 56    56  916197 189235   4.7974240   2.7268990 13740  4.597269          2
## 49    49  983296 195276  55.4003900  14.6858300  1863  3.713871          4
## 16    16  883864 196277  23.6585300   4.6817250  6872  3.344703          3
## 72    72  848140 196772 126.4745000  27.4496900  3151  3.680586          2
## 71    71  977566 198529  43.8997200  38.3737200  3265  3.856324          2
## 62    62  942915 202641  12.1578600   6.8665300  9820  4.201450          3
## 38    38  991524 203184  15.6080600   1.5770020  6557  4.225993          3
## 15    15 1005627 203951   0.0000000   8.4763860  8684  3.844220          3
## 4      4 1053860 210122   0.0000000   5.3716630  2797  4.253946          4
## 31    31  993597 211885   0.0000000  10.7761800  2578  3.100689          2
## 26    26  898548 211912   0.6571813  20.4353200  9999  4.178195          3
## 36    36 1016950 219292  41.5995800  20.8952800  3218  3.929021          3
## 39    39  979361 221130  34.6991800   5.4866530  8896  5.046338          2
## 64    64  969509 221157   0.0000000   0.8870637 17110  2.378613          4
## 3      3 1099921 222735  23.8885400   5.0266940  9695  4.494666          3
## 40    40 1042664 222913 122.7943000  16.7556500  2521 11.127880          3
## 58    58  989760 227601   4.5674100   4.1067760  8477  3.993874          4
## 27    27  985862 230194  50.1100800  17.4455900  8153  3.719806          3
## 68    68 1018195 236339  17.4481600   2.2669400  9018  3.504810          4
## 51    51 1027035 237344   3.4173430   7.0965090  3126  2.447474          2
## 63    63 1045264 239036   8.2476260   6.8665300  7581  4.136580          3
## 50    50  935257 251013  12.8479000  16.0657100 14653  1.751638          3
## 70    70 1207204 254203  14.9180200   3.8767970 19809  3.122484          3
## 19    19 1127332 261495   3.4173430  16.9856300  4669  2.753616          2
## 14    14 1171491 261571  87.3722600   2.9568790  6898  4.233057          4
## 29    29  924782 263956  19.5182900  23.5400400 11350  5.392077          3
## 42    42 1273855 264072   2.4972890  86.0944600  2106  3.231049          3
## 1      1 1060294 265014   0.0000000  24.8049300  7535  2.797888          3
## 17    17 1095695 265584  31.7090000   3.6468170 14477  2.561704          3
## 24    24 1071307 267354  44.8197700   3.4168380  9069  3.280590          2
## 20    20 1320950 269235  65.0609500   5.9466120 15377  4.148495          3
## 28    28 1141465 273036  23.8885400  16.9856300 14673  3.193422          3
## 23    23 1351972 277414  12.3878700   3.4168380 13797  3.594539          3
## 10    10 1080979 278625  31.4789900  23.1950700 16381  2.270771          4
## 73    73 1115450 279193  41.1395500   6.4065710  6276  4.180132          4
## 25    25 1282886 282124   0.0000000  10.3162200  6183  3.517020          3
## 21    21 1237518 282584  24.1185600   7.2114990 14022  4.020201          3
## 48    48 1243167 284169  31.4789900   8.2464070  8491  4.848749          3
## 33    33 1369092 292745  51.7201700   3.8767970  8177  5.309016          3
## 75    75 1321870 296826   2.2672760   8.7063660  8966  1.886111          4
## 5      5 1227841 300480   3.8773700   6.8665300 20335  1.651364          2
## 65    65 1349972 301641 150.2317000  23.4250500  1075  3.218960          3
## 59    59 1334898 303069  13.3079200  13.7659100  6231  3.301353          3
## 46    46 1339214 315780   6.1775050   5.2566730  9285  3.144458          4
## 35    35 1443230 322624  36.9993100  14.8008200 14361  3.613021          4
## 12    12 1444714 329020 277.9877000   6.6365500 11160  4.903895          4
## 30    30 1874873 333607  73.3414400  23.4250500  1116  3.578323          3
## 43    43 1296711 337233 177.5704000   5.4866530  3495  3.653641          4
## 60    60 1433624 356071  33.5162500   6.4065710  8845  2.719548          3
## 8      8 1378482 361115   0.0000000  56.7720800 20824  2.895114          4
## 67    67 1228052 362067   5.2574510   3.4168380 11552  3.583143          3
## 53    53 1355684 365018  57.2404900   8.2464070  6909  3.156869          2
## 22    22 1433440 367036  18.3682200  25.9548300  8280  4.464360          4
## 69    69 1574290 375393  44.1297300  26.7597500  5050  3.949484          3
## 34    34 1557084 382199  29.1788500  19.7453800 10923  2.361195          4
## 47    47 1665657 387853  12.8479000   6.6365500 23623  2.422707          2
## 11    11 1583446 389886  44.8197700   2.0369610 21550  3.272398          2
## 18    18 1704826 394039 239.9698000  33.7741300  3807  3.994713          5
## 45    45 1602362 410149  47.6456500   9.1663250 17808  3.472609          5
## 2      2 1619874 424007  86.2221900   6.6365500  8630  4.235555          4
## 44    44 1807740 439781 182.2364000 114.1519000 20624  3.628561          3
## 6      6 1703140 469050 149.9359000  11.3511300 16926  3.184613          3
## 9      9 2113089 474725 108.9935000   6.0616020 26519  2.637630          2
## 7      7 1809256 476355  62.5308000   7.3264880 17754  3.377900          2
## 74    74 1782957 518998 171.0972000  29.5195100 10913  2.319850          3
##    PedCount Res
## 57        2   1
## 66        3   1
## 41        3   1
## 55        3   1
## 32        3   1
## 13        2   1
## 54        2   1
## 52        3   1
## 61        1   1
## 37        3   1
## 56        3   1
## 49        1   1
## 16        3   1
## 72        1   1
## 71        1   1
## 62        4   1
## 38        2   1
## 15        4   1
## 4         2   1
## 31        2   1
## 26        2   1
## 36        2   1
## 39        4   1
## 64        3   1
## 3         3   1
## 40        4   1
## 58        2   1
## 27        2   1
## 68        2   1
## 51        4   1
## 63        3   1
## 50        4   1
## 70        4   1
## 19        3   1
## 14        2   1
## 29        2   1
## 42        2   1
## 1         3   1
## 17        4   1
## 24        3   1
## 20        2   1
## 28        4   1
## 23        4   1
## 10        3   1
## 73        3   1
## 25        3   1
## 21        3   1
## 48        2   1
## 33        2   1
## 75        4   0
## 5         5   0
## 65        1   1
## 59        3   1
## 46        3   1
## 35        3   1
## 12        4   1
## 30        2   1
## 43        3   1
## 60        4   1
## 8         3   1
## 67        3   1
## 53        2   1
## 22        3   1
## 69        3   1
## 34        4   1
## 47        5   1
## 11        5   1
## 18        3   1
## 45        3   1
## 2         3   1
## 44        4   0
## 6         4   1
## 9         4   1
## 7         5   1
## 74        4   1

5:Use R to print the {StoreID, Sales, Profit, MTenure, CTenure} of the bottom 10 least profitable stores.

new<-store[order(-store$Profit),]
View(new)
new[1:10]
##    store   Sales Profit     MTenure     CTenure   Pop      Comp Visibility
## 74    74 1782957 518998 171.0972000  29.5195100 10913  2.319850          3
## 7      7 1809256 476355  62.5308000   7.3264880 17754  3.377900          2
## 9      9 2113089 474725 108.9935000   6.0616020 26519  2.637630          2
## 6      6 1703140 469050 149.9359000  11.3511300 16926  3.184613          3
## 44    44 1807740 439781 182.2364000 114.1519000 20624  3.628561          3
## 2      2 1619874 424007  86.2221900   6.6365500  8630  4.235555          4
## 45    45 1602362 410149  47.6456500   9.1663250 17808  3.472609          5
## 18    18 1704826 394039 239.9698000  33.7741300  3807  3.994713          5
## 11    11 1583446 389886  44.8197700   2.0369610 21550  3.272398          2
## 47    47 1665657 387853  12.8479000   6.6365500 23623  2.422707          2
## 34    34 1557084 382199  29.1788500  19.7453800 10923  2.361195          4
## 69    69 1574290 375393  44.1297300  26.7597500  5050  3.949484          3
## 22    22 1433440 367036  18.3682200  25.9548300  8280  4.464360          4
## 53    53 1355684 365018  57.2404900   8.2464070  6909  3.156869          2
## 67    67 1228052 362067   5.2574510   3.4168380 11552  3.583143          3
## 8      8 1378482 361115   0.0000000  56.7720800 20824  2.895114          4
## 60    60 1433624 356071  33.5162500   6.4065710  8845  2.719548          3
## 43    43 1296711 337233 177.5704000   5.4866530  3495  3.653641          4
## 30    30 1874873 333607  73.3414400  23.4250500  1116  3.578323          3
## 12    12 1444714 329020 277.9877000   6.6365500 11160  4.903895          4
## 35    35 1443230 322624  36.9993100  14.8008200 14361  3.613021          4
## 46    46 1339214 315780   6.1775050   5.2566730  9285  3.144458          4
## 59    59 1334898 303069  13.3079200  13.7659100  6231  3.301353          3
## 65    65 1349972 301641 150.2317000  23.4250500  1075  3.218960          3
## 5      5 1227841 300480   3.8773700   6.8665300 20335  1.651364          2
## 75    75 1321870 296826   2.2672760   8.7063660  8966  1.886111          4
## 33    33 1369092 292745  51.7201700   3.8767970  8177  5.309016          3
## 48    48 1243167 284169  31.4789900   8.2464070  8491  4.848749          3
## 21    21 1237518 282584  24.1185600   7.2114990 14022  4.020201          3
## 25    25 1282886 282124   0.0000000  10.3162200  6183  3.517020          3
## 73    73 1115450 279193  41.1395500   6.4065710  6276  4.180132          4
## 10    10 1080979 278625  31.4789900  23.1950700 16381  2.270771          4
## 23    23 1351972 277414  12.3878700   3.4168380 13797  3.594539          3
## 28    28 1141465 273036  23.8885400  16.9856300 14673  3.193422          3
## 20    20 1320950 269235  65.0609500   5.9466120 15377  4.148495          3
## 24    24 1071307 267354  44.8197700   3.4168380  9069  3.280590          2
## 17    17 1095695 265584  31.7090000   3.6468170 14477  2.561704          3
## 1      1 1060294 265014   0.0000000  24.8049300  7535  2.797888          3
## 42    42 1273855 264072   2.4972890  86.0944600  2106  3.231049          3
## 29    29  924782 263956  19.5182900  23.5400400 11350  5.392077          3
## 14    14 1171491 261571  87.3722600   2.9568790  6898  4.233057          4
## 19    19 1127332 261495   3.4173430  16.9856300  4669  2.753616          2
## 70    70 1207204 254203  14.9180200   3.8767970 19809  3.122484          3
## 50    50  935257 251013  12.8479000  16.0657100 14653  1.751638          3
## 63    63 1045264 239036   8.2476260   6.8665300  7581  4.136580          3
## 51    51 1027035 237344   3.4173430   7.0965090  3126  2.447474          2
## 68    68 1018195 236339  17.4481600   2.2669400  9018  3.504810          4
## 27    27  985862 230194  50.1100800  17.4455900  8153  3.719806          3
## 58    58  989760 227601   4.5674100   4.1067760  8477  3.993874          4
## 40    40 1042664 222913 122.7943000  16.7556500  2521 11.127880          3
## 3      3 1099921 222735  23.8885400   5.0266940  9695  4.494666          3
## 64    64  969509 221157   0.0000000   0.8870637 17110  2.378613          4
## 39    39  979361 221130  34.6991800   5.4866530  8896  5.046338          2
## 36    36 1016950 219292  41.5995800  20.8952800  3218  3.929021          3
## 26    26  898548 211912   0.6571813  20.4353200  9999  4.178195          3
## 31    31  993597 211885   0.0000000  10.7761800  2578  3.100689          2
## 4      4 1053860 210122   0.0000000   5.3716630  2797  4.253946          4
## 15    15 1005627 203951   0.0000000   8.4763860  8684  3.844220          3
## 38    38  991524 203184  15.6080600   1.5770020  6557  4.225993          3
## 62    62  942915 202641  12.1578600   6.8665300  9820  4.201450          3
## 71    71  977566 198529  43.8997200  38.3737200  3265  3.856324          2
## 72    72  848140 196772 126.4745000  27.4496900  3151  3.680586          2
## 16    16  883864 196277  23.6585300   4.6817250  6872  3.344703          3
## 49    49  983296 195276  55.4003900  14.6858300  1863  3.713871          4
## 56    56  916197 189235   4.7974240   2.7268990 13740  4.597269          2
## 37    37 1202917 187765  23.1985000   1.3470230  8870  4.491863          3
## 61    61  716589 177046  21.8184200  13.3059500  3014  3.263994          3
## 52    52 1073008 169201  24.1185600   3.4168380 14859  6.585143          3
## 54    54  811190 159792   6.6703910   3.8767970  3747  3.756011          3
## 13    13  857843 152513   0.6571813   1.5770020 14186  4.435671          3
## 32    32  828918 149033  36.0792600   6.6365500  9697  4.641468          3
## 55    55  925744 147672   6.6703910  18.3655000 10532  6.389294          4
## 41    41  744211 147327  14.9180200  11.9260800  9701  4.364600          2
## 66    66  879581 146058 115.2039000   3.8767970  1046  6.569790          2
## 57    57  699306 122180  24.3485700   2.9568790  3642  2.973376          3
##    PedCount Res
## 74        4   1
## 7         5   1
## 9         4   1
## 6         4   1
## 44        4   0
## 2         3   1
## 45        3   1
## 18        3   1
## 11        5   1
## 47        5   1
## 34        4   1
## 69        3   1
## 22        3   1
## 53        2   1
## 67        3   1
## 8         3   1
## 60        4   1
## 43        3   1
## 30        2   1
## 12        4   1
## 35        3   1
## 46        3   1
## 59        3   1
## 65        1   1
## 5         5   0
## 75        4   0
## 33        2   1
## 48        2   1
## 21        3   1
## 25        3   1
## 73        3   1
## 10        3   1
## 23        4   1
## 28        4   1
## 20        2   1
## 24        3   1
## 17        4   1
## 1         3   1
## 42        2   1
## 29        2   1
## 14        2   1
## 19        3   1
## 70        4   1
## 50        4   1
## 63        3   1
## 51        4   1
## 68        2   1
## 27        2   1
## 58        2   1
## 40        4   1
## 3         3   1
## 64        3   1
## 39        4   1
## 36        2   1
## 26        2   1
## 31        2   1
## 4         2   1
## 15        4   1
## 38        2   1
## 62        4   1
## 71        1   1
## 72        1   1
## 16        3   1
## 49        1   1
## 56        3   1
## 37        3   1
## 61        1   1
## 52        3   1
## 54        2   1
## 13        2   1
## 32        3   1
## 55        3   1
## 41        3   1
## 66        3   1
## 57        2   1

TASK 4g - Scatter Plots

6:Use R to draw a scatter plot of Profit vs. MTenure

plot(store$MTenure,store$Profit, col="blue",main="Profit vs. MTenure",ylab="Profit",xlab="Manager Tenure")
abline(h=mean(store$Profit),col="dark blue", lty="dotted")
abline(v=mean(store$MTenure),col="dark blue", lty="dotted")
abline(lm(store$MTenure~store$Profit))

TASK 4h - Scatter Plots (contd.)

Use R to draw a scatter plot of Profit vs. CTenure.

plot(store$CTenure,store$Profit, col="blue",main="Profit vs. CTenure",xlab="Crew Tenure",ylab="Profit")
abline(h=mean(store$Profit),col="dark blue", lty="dotted")
abline(v=mean(store$CTenure),col="dark blue", lty="dotted")
abline(lm(store$CTenure~store$Profit))

TASK 4i - Correlation Matrix

8:Use R to construct a Correlation Matrix for all the variables in the dataset.

round(cor(store),2)
##            store Sales Profit MTenure CTenure   Pop  Comp Visibility
## store       1.00 -0.23  -0.20   -0.06    0.02 -0.29  0.03      -0.03
## Sales      -0.23  1.00   0.92    0.45    0.25  0.40 -0.24       0.13
## Profit     -0.20  0.92   1.00    0.44    0.26  0.43 -0.33       0.14
## MTenure    -0.06  0.45   0.44    1.00    0.24 -0.06  0.18       0.16
## CTenure     0.02  0.25   0.26    0.24    1.00  0.00 -0.07       0.07
## Pop        -0.29  0.40   0.43   -0.06    0.00  1.00 -0.27      -0.05
## Comp        0.03 -0.24  -0.33    0.18   -0.07 -0.27  1.00       0.03
## Visibility -0.03  0.13   0.14    0.16    0.07 -0.05  0.03       1.00
## PedCount   -0.22  0.42   0.45    0.06   -0.08  0.61 -0.15      -0.14
## Res        -0.03 -0.17  -0.16   -0.06   -0.34 -0.24  0.22       0.02
## Hours24     0.03  0.06  -0.03   -0.17    0.07 -0.22  0.13       0.05
## CrewSkill   0.05  0.16   0.16    0.10    0.26  0.28 -0.04      -0.20
## MgrSkill   -0.07  0.31   0.32    0.23    0.12  0.08  0.22       0.07
## ServQual   -0.32  0.39   0.36    0.18    0.08  0.12  0.02       0.21
##            PedCount   Res Hours24 CrewSkill MgrSkill ServQual
## store         -0.22 -0.03    0.03      0.05    -0.07    -0.32
## Sales          0.42 -0.17    0.06      0.16     0.31     0.39
## Profit         0.45 -0.16   -0.03      0.16     0.32     0.36
## MTenure        0.06 -0.06   -0.17      0.10     0.23     0.18
## CTenure       -0.08 -0.34    0.07      0.26     0.12     0.08
## Pop            0.61 -0.24   -0.22      0.28     0.08     0.12
## Comp          -0.15  0.22    0.13     -0.04     0.22     0.02
## Visibility    -0.14  0.02    0.05     -0.20     0.07     0.21
## PedCount       1.00 -0.28   -0.28      0.21     0.09    -0.01
## Res           -0.28  1.00   -0.09     -0.15    -0.03     0.09
## Hours24       -0.28 -0.09    1.00      0.11    -0.04     0.06
## CrewSkill      0.21 -0.15    0.11      1.00    -0.02    -0.03
## MgrSkill       0.09 -0.03   -0.04     -0.02     1.00     0.36
## ServQual      -0.01  0.09    0.06     -0.03     0.36     1.00

TASK 4j - Correlations

9:Use R to measure the correlation between Profit and MTenure.

round(cor(store$Profit,store$MTenure),2)
## [1] 0.44

10:Use R to measure the correlation between Profit and CTenure.

round(cor(store$Profit,store$CTenure),2)
## [1] 0.26

TASK 4k

11:Use R to construct the following Corrgram based on all variables in the dataset.

library(corrplot)
## Warning: package 'corrplot' was built under R version 3.4.3
## corrplot 0.84 loaded
corrplot(corr=cor(store))

TASK 4l - Pearson’s Correlation Tests

12:Run a Pearson’s Correlation test on the correlation between Profit and MTenure. What is the p-value?

cor.test(store$Profit,store$MTenure)
## 
##  Pearson's product-moment correlation
## 
## data:  store$Profit and store$MTenure
## t = 4.1731, df = 73, p-value = 8.193e-05
## alternative hypothesis: true correlation is not equal to 0
## 95 percent confidence interval:
##  0.2353497 0.6055175
## sample estimates:
##       cor 
## 0.4388692

The p-value obtained = 0.0000819

13:Run a Pearson’s Correlation test on the correlation between Profit and CTenure. What is the p-value?

cor.test(store$Profit,store$CTenure)
## 
##  Pearson's product-moment correlation
## 
## data:  store$Profit and store$CTenure
## t = 2.2786, df = 73, p-value = 0.02562
## alternative hypothesis: true correlation is not equal to 0
## 95 percent confidence interval:
##  0.03262507 0.45786339
## sample estimates:
##       cor 
## 0.2576789

The p-value obtained = 0.02562

TASK 3m - Regression Analysis

14:Run a regression of Profit on {MTenure, CTenure Comp, Pop, PedCount, Res, Hours24, Visibility}.

model<-lm(Profit ~ MTenure + CTenure + Comp + Pop + PedCount + Res + Hours24 + Visibility, data=store )
summary(model)
## 
## Call:
## lm(formula = Profit ~ MTenure + CTenure + Comp + Pop + PedCount + 
##     Res + Hours24 + Visibility, data = store)
## 
## Residuals:
##     Min      1Q  Median      3Q     Max 
## -105789  -35946   -7069   33780  112390 
## 
## Coefficients:
##               Estimate Std. Error t value Pr(>|t|)    
## (Intercept)   7610.041  66821.994   0.114 0.909674    
## MTenure        760.993    127.086   5.988 9.72e-08 ***
## CTenure        944.978    421.687   2.241 0.028400 *  
## Comp        -25286.887   5491.937  -4.604 1.94e-05 ***
## Pop              3.667      1.466   2.501 0.014890 *  
## PedCount     34087.359   9073.196   3.757 0.000366 ***
## Res          91584.675  39231.283   2.334 0.022623 *  
## Hours24      63233.307  19641.114   3.219 0.001994 ** 
## Visibility   12625.447   9087.620   1.389 0.169411    
## ---
## Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
## 
## Residual standard error: 56970 on 66 degrees of freedom
## Multiple R-squared:  0.6379, Adjusted R-squared:  0.594 
## F-statistic: 14.53 on 8 and 66 DF,  p-value: 5.382e-12

TASK 4n

Based on TASK 3m, answer the following questions:

15:List the explanatory variable(s) whose beta-coefficients are statistically significant (p < 0.05).

model$coefficients
##   (Intercept)       MTenure       CTenure          Comp           Pop 
##   7610.041452    760.992734    944.978026 -25286.886662      3.666606 
##      PedCount           Res       Hours24    Visibility 
##  34087.358789  91584.675234  63233.307162  12625.447050

Variables p-value MTenure 9.72e-08 CTenure 0.028400
Comp 1.94e-05 Pop 0.014890
PedCount 0.000366 Res 0.022623
Hours24 0.001994

16:List the explanatory variable(s) whose beta-coefficients are not statistically significant (p > 0.05).

Visibility 0.169411

TASK 4o

Based on TASK 2m, answer the following questions:

17:What is expected change in the Profit at a store, if the Manager’s tenure i.e. number of months of experience with Store24, increases by one month?

fit <- lm(Profit~MTenure, data=store)
summary(fit)
## 
## Call:
## lm(formula = Profit ~ MTenure, data = store)
## 
## Residuals:
##     Min      1Q  Median      3Q     Max 
## -177817  -52029   -8635   50871  188316 
## 
## Coefficients:
##             Estimate Std. Error t value Pr(>|t|)    
## (Intercept) 245496.3    11906.4  20.619  < 2e-16 ***
## MTenure        680.3      163.0   4.173 8.19e-05 ***
## ---
## Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
## 
## Residual standard error: 80880 on 73 degrees of freedom
## Multiple R-squared:  0.1926, Adjusted R-squared:  0.1815 
## F-statistic: 17.41 on 1 and 73 DF,  p-value: 8.193e-05

The regression model is : profit = 245496.3 + 680.3 * MTenure

The expected increase in profit is $680.3 as the manager’s tenure increases by 1.

18:What is expected change in the Profit at a store, if the Crew’s tenure i.e. number of months of experience with Store24, increases by one month?

fit <- lm(Profit~CTenure, data=store)
summary(fit)
## 
## Call:
## lm(formula = Profit ~ CTenure, data = store)
## 
## Residuals:
##     Min      1Q  Median      3Q     Max 
## -139848  -64869   -9022   45057  222393 
## 
## Coefficients:
##             Estimate Std. Error t value Pr(>|t|)    
## (Intercept) 258178.4    12814.4  20.148   <2e-16 ***
## CTenure       1301.7      571.3   2.279   0.0256 *  
## ---
## Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
## 
## Residual standard error: 86970 on 73 degrees of freedom
## Multiple R-squared:  0.0664, Adjusted R-squared:  0.05361 
## F-statistic: 5.192 on 1 and 73 DF,  p-value: 0.02562

The regression model is : Profit = 258178.4 + 1301.7 * CTenure The expected increase in profit is $1301.7 as the crew’s tenure increase by 1 month.

TASK 4p

19:Please prepare an “Executive Summary”.

The following inferences can be drawn from the above regression analysis 1: From the scatter plot, the profit increases slightly as the manager’s tenure increases but there is almost negligible effect of crew’s tenure on profit in most of the cases. 2: From the corrgram, the profit is moderately positively correlated with the manager’s tenure while weakly correlated with crew’s tenure. It is evident that the profit is highly correlated with the area of the population and the hours of operation while it is highly negatively correlated with the number of competitors in the area. 3: From the Pearson’s correlation test, the correlation between profit and crew’s tenure is significantly different from zero. 4: The f-test reveals that all the factors contribute significantly towards profit while the t-test reveals that visibililty, population, type of area and the crew’s tenure aren’t signficant. 5: The model isn’t that reliable since the Adjusted R squared value = 0.594 reveals the addition of more signicant regressors to the model.

Overall, crew’s tenure is not as important as a manager’s tenure in this regard and therefore employee retention might not be a good idea.