Principles of Data Visualization and Introduction to ggplot2

I have provided you with data about the 5,000 fastest growing companies in the US, as compiled by Inc. magazine. lets read this in:

inc <- read.csv("https://raw.githubusercontent.com/charleyferrari/CUNY_DATA_608/master/module1/Data/inc5000_data.csv", header= TRUE)

And lets preview this data:

head(inc)
##   Rank                         Name Growth_Rate   Revenue
## 1    1                         Fuhu      421.48 1.179e+08
## 2    2        FederalConference.com      248.31 4.960e+07
## 3    3                The HCI Group      245.45 2.550e+07
## 4    4                      Bridger      233.08 1.900e+09
## 5    5                       DataXu      213.37 8.700e+07
## 6    6 MileStone Community Builders      179.38 4.570e+07
##                       Industry Employees         City State
## 1 Consumer Products & Services       104   El Segundo    CA
## 2          Government Services        51     Dumfries    VA
## 3                       Health       132 Jacksonville    FL
## 4                       Energy        50      Addison    TX
## 5      Advertising & Marketing       220       Boston    MA
## 6                  Real Estate        63       Austin    TX
summary(inc)
##       Rank                          Name       Growth_Rate     
##  Min.   :   1   (Add)ventures         :   1   Min.   :  0.340  
##  1st Qu.:1252   @Properties           :   1   1st Qu.:  0.770  
##  Median :2502   1-Stop Translation USA:   1   Median :  1.420  
##  Mean   :2502   110 Consulting        :   1   Mean   :  4.612  
##  3rd Qu.:3751   11thStreetCoffee.com  :   1   3rd Qu.:  3.290  
##  Max.   :5000   123 Exteriors         :   1   Max.   :421.480  
##                 (Other)               :4995                    
##     Revenue                                  Industry      Employees      
##  Min.   :2.000e+06   IT Services                 : 733   Min.   :    1.0  
##  1st Qu.:5.100e+06   Business Products & Services: 482   1st Qu.:   25.0  
##  Median :1.090e+07   Advertising & Marketing     : 471   Median :   53.0  
##  Mean   :4.822e+07   Health                      : 355   Mean   :  232.7  
##  3rd Qu.:2.860e+07   Software                    : 342   3rd Qu.:  132.0  
##  Max.   :1.010e+10   Financial Services          : 260   Max.   :66803.0  
##                      (Other)                     :2358   NA's   :12       
##             City          State     
##  New York     : 160   CA     : 701  
##  Chicago      :  90   TX     : 387  
##  Austin       :  88   NY     : 311  
##  Houston      :  76   VA     : 283  
##  San Francisco:  75   FL     : 282  
##  Atlanta      :  74   IL     : 273  
##  (Other)      :4438   (Other):2764

Think a bit on what these summaries mean. Use the space below to add some more relevant non-visual exploratory information you think helps you understand this data:

# number of rows and columns
dim(inc)
## [1] 5001    8
# The length suggests duplicate rank. Companies tied to same rank
duplicated.rows <- inc[ which(inc$Rank %in% x[duplicated(x)]),]
head(duplicated.rows)
##      Rank                    Name Growth_Rate  Revenue
## 3423 3424     Stemp Systems Group       19.37  6800000
## 3424 3424 Total Beverage Solution        0.90 41500000
## 5000 5000                     INE        0.34  6800000
## 5001 5000                    ALL4        0.34  4700000
##                    Industry Employees             City State
## 3423            IT Services        39 Long Island City    NY
## 3424        Food & Beverage        35     Mt. Pleasant    SC
## 5000            IT Services        35         Bellevue    WA
## 5001 Environmental Services        34        Kimberton    PA
# Average growth per industry
aggregate(Growth_Rate ~ Industry, inc, mean)
##                        Industry Growth_Rate
## 1       Advertising & Marketing    6.225478
## 2  Business Products & Services    3.518485
## 3             Computer Hardware    4.089773
## 4                  Construction    3.366684
## 5  Consumer Products & Services    8.776108
## 6                     Education    3.642651
## 7                        Energy    9.603303
## 8                   Engineering    1.984324
## 9        Environmental Services    2.068039
## 10           Financial Services    5.435308
## 11              Food & Beverage    3.636565
## 12          Government Services    7.238168
## 13                       Health    4.856394
## 14              Human Resources    3.300459
## 15                    Insurance    2.008400
## 16                  IT Services    3.331814
## 17   Logistics & Transportation    4.339226
## 18                Manufacturing    2.295391
## 19                        Media    4.374074
## 20                  Real Estate    7.746667
## 21                       Retail    6.184729
## 22                     Security    3.388904
## 23                     Software    5.020643
## 24           Telecommunications    2.883721
## 25         Travel & Hospitality    2.353065

Question 1

Create a graph that shows the distribution of companies in the dataset by State (ie how many are in each state). There are a lot of States, so consider which axis you should use. This visualization is ultimately going to be consumed on a ‘portrait’ oriented screen (ie taller than wide), which should further guide your layout choices.

data1 <- inc%>%
  group_by(State)%>%
  summarise(CompCount = n())%>%
  arrange(desc(CompCount))   

ggplot(data = data1,aes(x=reorder(State, CompCount),y=CompCount)) +
  geom_bar(stat="identity") +
  coord_flip() +
  labs(title="Distribution of Companies by State", x="State", y="Companies Count")

Quesiton 2

Lets dig in on the state with the 3rd most companies in the data set. Imagine you work for the state and are interested in how many people are employed by companies in different industries. Create a plot that shows the average and/or median employment by industry for companies in this state (only use cases with full data, use R’s complete.cases() function.) In addition to this, your graph should show how variable the ranges are, and you should deal with outliers.

# base dataframe for the 3rd company
State3 <- inc%>%
  filter(complete.cases(inc))%>%
  filter(State == as.character(data1$State[3]))%>%
  select(Name, Industry, Employees)

# base data by industry
State3_industry <- State3%>%
  group_by(Industry)%>%
  summarise(min_value = min(Employees) # for range, lowest value
         ,max_value = max(Employees)  # for  range, highest value
         ,ave_value = mean(Employees) 
         ,sd_value = if_else(is.na(sd(Employees)),0,sd(Employees)))%>%
  mutate(lowerbound = ave_value - (2*sd_value)  # 2 sd left of mean
         ,upperbound = ave_value + (2*sd_value) # 2 sd right of mean
         ,Industry_w_range = paste(Industry, "(", min_value, "-",max_value,")",sep=" "))
  

# base data by employers
State3_employers <- State3%>%
  inner_join(State3_industry, by = "Industry")%>%
  mutate(Include = Employees >= lowerbound & Employees <= upperbound)%>%
  filter(Include == "TRUE")%>%
  group_by(Industry_w_range)%>%
  summarise(EmpAve = mean(Employees))%>%
  arrange(desc(EmpAve))   

ggplot(data = State3_employers,aes(x=reorder(Industry_w_range, EmpAve),y=EmpAve)) +
  geom_bar(stat="identity") +
  coord_flip() +
  labs(title="Average Employment By Industry In New York", x="Industry and Range of Number of Employees", y="Average Employees")

Question 3

Now imagine you work for an investor and want to see which industries generate the most revenue per employee. Create a chart that makes this information clear. Once again, the distribution per industry should be shown.

state3_revenue <- inc%>%
  filter(complete.cases(inc))%>%
  filter(State == as.character(data1$State[3]))%>%
  group_by(Industry)%>%
  summarise(RevPerEmp = sum(Revenue) / sum(Employees))%>%
  arrange(desc(RevPerEmp))   

# Third company
ggplot(data = state3_revenue,aes(x=reorder(Industry, RevPerEmp),y=RevPerEmp)) +
  geom_bar(stat="identity") +
  coord_flip() +
  labs(title="Revenue Per Employees in New York", x="Industry", y="Revenue Per Employees")

# OVerall
data3_revenue <- inc%>%
  filter(complete.cases(inc))%>%
  group_by(Industry)%>%
  summarise(RevPerEmp = sum(Revenue) / sum(Employees))%>%
  arrange(desc(RevPerEmp))   

ggplot(data = data3_revenue,aes(x=reorder(Industry, RevPerEmp),y=RevPerEmp)) +
  geom_bar(stat="identity") +
  coord_flip() +
  labs(title="Revenue Per Employees Overall", x="Industry", y="Revenue Per Employees")