AdReport Weekly

Ad Words To date

Campaign Impressions Clicks CTR
FY2018_Courses 41236 1994 0.048
FY2018_Doctoral 21555 749 0.035
FY2018_Gmail 236603 7730 0.033
FY2018_Graduate 38065 1525 0.040
FY2018_Transfer 100623 3183 0.032
FY2018_Undergrad 115251 4530 0.039
FY2018_YouTube 232891 118 0.001
Gmail Test 0 0 NaN

Week of 1/23-1/30

Campaign Impressions Clicks CTR
FY2018_Courses 275 9 0.033
FY2018_Doctoral 85 4 0.047
FY2018_Gmail 0 0 NaN
FY2018_Graduate 82 5 0.061
FY2018_Transfer 515 18 0.035
FY2018_Undergrad 995 25 0.025
FY2018_YouTube 1636 3 0.002
Gmail Test 0 0 NaN

AdWords

Week Campaign Campaign.type Impressions Clicks CTR Cost
31 FY2018_Courses Search Only 0 0 NaN 0.00
31 FY2018_Doctoral Search Only 0 0 NaN 0.00
31 FY2018_Gmail Display Only 0 0 NaN 0.00
31 FY2018_Graduate Search Only 1482 52 0.035 271.63
31 FY2018_Transfer Search Only 0 0 NaN 0.00
31 FY2018_Undergrad Search Only 5162 115 0.022 381.98
Week Campaign Source Medium Pageviews Bounces Bounce_Rate
31 FY2018_Graduate Google CPC 119 60 0.50
31 FY2018_Online Google CPC 458 24 0.05
31 FY2018_Undergrad Google CPC 131 72 0.55
32 FY2018_Graduate Google CPC 213 48 0.23
32 FY2018_Online Google CPC 540 12 0.02
32 FY2018_Undergrad Google CPC 426 156 0.37
Week Campaign Source CTR
28 FY2018_Undergrad Facebook 0.009
28 FY2018_Undergrad Instagram 0.006
29 FY2018_Undergrad Facebook 0.009
29 FY2018_Undergrad Instagram 0.003
30 FY2018_Undergrad Facebook 0.008
30 FY2018_Undergrad Instagram 0.004
Date Week Campaign Site..DCM. Ad.Type Impressions Clicks Active.View..Viewable.Impressions Active.View..Measurable.Impressions Active.View..Eligible.Impressions CTR
2017-08-17 33 FY2018_Umbrella DBM Standard 1018 0 577 996 1016 0.000
2017-08-17 33 FY2018_Umbrella DBM Standard 1026 1 587 1013 1024 0.001
2017-08-17 33 FY2018_Umbrella DBM Standard 1060 0 584 1031 1054 0.000
2017-08-17 33 FY2018_Umbrella DBM Standard 3491 2 2499 3399 3462 0.001
2017-08-17 33 FY2018_Umbrella DBM Standard 3519 2 2524 3436 3498 0.001
2017-08-17 33 FY2018_Umbrella DBM Standard 3479 2 2553 3401 3452 0.001