Overview of the industry

Who are the competition?

• Describe the number of businesses in the industry.
• Discuss the range of average star ratings.
• Discuss where the client ranks.
• Take the audience to Google Map to show where the data came from.

Customer Reviews, identifying key areas

# A tibble: 2 x 2
  business_id     n
        <chr> <int>
1  BurgerKing    48
2  McDonald's    62

  business_id    word average_stars reviews
1  BurgerKing    food          3.65      17
2  BurgerKing    fast          3.83      12
3  McDonald's    slow          1.67       3
4  McDonald's   worst          1.67       3
5  McDonald's     eat          1.75       4
6  McDonald's    time          1.75       4
7  McDonald's    food          3.18      17
8  McDonald's service          3.33      15

What do people like and don’t like?

• Explain the total number of reviews used in the analysis.
• Explain the number of reviews for each business.
• What are key words?
• Discuss what they may mean.
• Discuss the criteria used in identifying key words.

Customer Reviews, identifying key areas with chart

What do people like and don’t like?

• Explain the chart.
• Explain the criteria used in identifying key words.

Customer Reviews, individual areas: food

The average star rating doesn’t tell the whole story.

• Reviews that contained this word had this star rating on average.
• But it doesn’t mean that everyone gave the same rating regarding this area.
• So we use the boxplot to examine the distribution of star ratings of the reviews that contain this word. In other words, a boxplot shows how consistently a business performs in this key area.

Customer Reviews, data points for individual areas: food

# A tibble: 2 x 2
  business_id     n
        <chr> <int>
1  BurgerKing    17
2  McDonald's    17

How confident are we with the analysis?

• How many reviews contain this word?

Customer Reviews, individual areas: staff

The average star rating doesn’t tell the whole story.

• Reviews that contained this word had this star rating on average.
• But it doesn’t mean that everyone gave the same rating regarding this area.
• So we use the boxplot to examine the distribution of star ratings of the reviews that contain this word. In other words, a boxplot shows how consistently a business performs in this key area.

Customer Reviews, data points for individual areas: staff

# A tibble: 2 x 2
  business_id     n
        <chr> <int>
1  BurgerKing     9
2  McDonald's     9

How confident are we with the analysis?

• How many reviews contain this word?