Overview of the industry

Who are the competition?

• Describe the number of businesses in the industry.
• Discuss the range of average star ratings.
• Discuss where the client ranks.
• Take the audience to Google Map to show where the data came from.

Customer Reviews, identifying key areas

# A tibble: 2 x 2
      business_id     n
            <chr> <int>
1   Flying Monkey    63
2 Smitty's Tilton    94

      business_id    word average_stars reviews
1   Flying Monkey   staff          4.83       6
2   Flying Monkey concert          5.00       5
3   Flying Monkey    food          5.00       4
4   Flying Monkey   house          5.00       4
5   Flying Monkey   music          5.00       4
6   Flying Monkey    seat          5.00       4
7   Flying Monkey tonight          5.00       4
8 Smitty's Tilton minutes          1.67       3
9 Smitty's Tilton  dinner          4.89       9

What do people like and don’t like?

• Explain the total number of reviews used in the analysis.
• Explain the number of reviews for each business.
• What are key words?
• Discuss what they may mean.
• Discuss the criteria used in identifying key words.

Customer Reviews, identifying key areas with chart

What do people like and don’t like?

• Explain the chart.
• Explain the criteria used in identifying key words.

Customer Reviews, individual areas: food

The average star rating doesn’t tell the whole story.

• Reviews that contained this word had this star rating on average.
• But it doesn’t mean that everyone gave the same rating regarding this area.
• So we use the boxplot to examine the distribution of star ratings of the reviews that contain this word. In other words, a boxplot shows how consistently a business performs in this key area.

Customer Reviews, data points for individual areas: food

# A tibble: 2 x 2
      business_id     n
            <chr> <int>
1   Flying Monkey     4
2 Smitty's Tilton    57

How confident are we with the analysis?

• How many reviews contain this word?

Customer Reviews, individual areas: staff

The average star rating doesn’t tell the whole story.

• Reviews that contained this word had this star rating on average.
• But it doesn’t mean that everyone gave the same rating regarding this area.
• So we use the boxplot to examine the distribution of star ratings of the reviews that contain this word. In other words, a boxplot shows how consistently a business performs in this key area.

Customer Reviews, data points for individual areas: staff

# A tibble: 2 x 2
      business_id     n
            <chr> <int>
1   Flying Monkey     6
2 Smitty's Tilton    10

How confident are we with the analysis?

• How many reviews contain this word?