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INTRODUCTION

The fast-moving consumer goods (FMCG) is one of the largest economic sectors in India. This sector mostly represents packaged goods and other consumables except for groceries, pulses, etc. According to a report by the Brand Equity Foundation of India, with an annual growth rate of 20.6 percent, the FMCG industry of India is expected to reach US$103.7 billion by the next two years.

At present, the FMCG Industry is worth USD 49 billion(2016-17) and it is the 4th largest in the Indian Economy. These products have very fast turnaround rate, i.e. the time from production to the revenue from the sale of the product is very less.

It include segments like cosmetics, toiletries, glassware, batteries, bulbs, pharmaceuticals, packaged food products, white goods, house care products, plastic goods, consumer non-durables, etc. The FMCG market is highly concentrated in the urban areas as the rise in the income of the middle-income group is one of the major factors for the growth of the Indian FMCG market.

Research Objective & Overview Of Study

The report is primarily focused to analyse the factors determining the performance of FMCG sector in India. The effect of P/E RATIO, current ratio, quick ratio,Total Debt to Equity, Total Debt to Capital. We have used the past for 34 listed companies of last 15 years.

Research Hypothesis

H0: The controlling variables do not affect the performance of FMCG sector significantly.

H1: The controlling variables significantly affect the performance of FMCG sector.

DATA

The data collected for the research is from the bloomberg terminal for 34 listed companies of last 15 years. Some companies have become debt free over the period of time so their Debt/Equity Ratio and Debt/Capital Ratio is zero whereas some companies maintain zero inventory due to adpotion of Just-in-Time strategy so for few years has zero inventory turnover ratio.

Why these Specific Variables ?

The performance of the FMCG Companies can be evaluated in three ways, they are:

  1. Solvency: This is the measure of the firm’s ability to pay its debts as they come due and still be financially capable of carrying on normal operations.

  2. Profitability: This is the measure of the firm’s ability to earn a net income. Generally historical evidence is used as the criterion is used as the firm’s success in this area.

  3. Future potential: The evaluation of a firm’s future potential required reference to several factors some of this cannot measure quantitatively. So the evaluation of a firm will collectively included above since they are mutually interdependent and cannot be entirely separated for appraised purpose.

Description of Variables

NET PROFIT RATIO The profit margin measures the relationship between profit and sales. The Net Profit Ratio determines this relationship. This ratio is also known as Net Margin. It is arrived at by dividing the Earning after Tax with Sales

RETURN ON INVESTMENT RATIO (ROI) Efficiency or productivity measures the output of a system in relation to its input; the greater the volume of output produced from a given level of input the more efficient the system. A business invests in assets to generate sales and profits. The more sales and profit a business can generate from a given level of investment in assets the more productive it is. The term investment may refer to total assets or net assets

OPERATING PROFIT RATIO Operating profit ratio is the ratio between operating profit and sales. Operating profit is the net profit earned from the business for which the concern is started. It is the excess of net sales over the operating cost. It is the net profit plus nonoperating expenses minus non-operating incomes.

DEBT- EQUITY RATIO Debt-equity ratio is the ratio which expresses the relationship between debt and equity. Debt, generally, refers to long-term liabilities. 

CURRENT RATIO Current ratio is the ratio which expresses the relationship between current assets and current liabilities. Current Assets / Current Liabilities

QUICK RATIO Quick ratio is the ratio which expresses the relationship between quick or liquid assets and quick or liquid liabilities. Quick assets refer to those current assets which can be converted into cash quickly, i.e., within a very short period without much loss. They include all current assets excepts inventories or stocks and prepaid expenses. Quick liabilities refer to all those liabilities which should necessarily be paid within a short period of one year. They include all current liabilities expect bank overdraft and cash credit. Quick Ratio = Quick Assets /Quick Liabilities

INVENTORY TO WORKING CAPITAL RATIO Inventory to working capital ratio is the ratio of inventory to working capital. Inventory or stock refers to closing stocks of raw materials, work-in-progress and finished goods. Working capital is the excess of current assets over current liabilities. Inventory to working capital ratio= Inventory x100/ Working capital

MODEL

In order to test Hypothesis, we proposed the following model:

MCAP.Million.INR. = Revenue.Million.INR. + Capital.Million.INR.+ Total.Debt.Million.INR. + Total.Inventory.Million. + Cash.Ratio + Quick.Ratio + Current.Ratio + Total.Debt.Equity + Total.Debt.Capital + Accounts.Receivable.Turnover + Inventory.Turnover

fmcg.cf <- read.csv(paste("fmcg.csv", sep = ""))
View(fmcg.cf)
M1 <- lm(MCAP.Million.INR. ~ Revenue.Million.INR. + Capital.Million.INR.+ Total.Debt.Million.INR. + Total.Inventory.Million. + Cash.Ratio + Quick.Ratio + Current.Ratio + Total.Debt.Equity + Total.Debt.Capital + Accounts.Receivable.Turnover + Inventory.Turnover, data=fmcg.cf)
summary(M1)
## 
## Call:
## lm(formula = MCAP.Million.INR. ~ Revenue.Million.INR. + Capital.Million.INR. + 
##     Total.Debt.Million.INR. + Total.Inventory.Million. + Cash.Ratio + 
##     Quick.Ratio + Current.Ratio + Total.Debt.Equity + Total.Debt.Capital + 
##     Accounts.Receivable.Turnover + Inventory.Turnover, data = fmcg.cf)
## 
## Residuals:
##     Min      1Q  Median      3Q     Max 
## -675596  -52787   -1488   40646 1437914 
## 
## Coefficients:
##                                Estimate Std. Error t value Pr(>|t|)    
## (Intercept)                   87676.927  15008.650   5.842 9.40e-09 ***
## Revenue.Million.INR.              9.458     53.915   0.175   0.8608    
## Capital.Million.INR.            276.398    229.001   1.207   0.2280    
## Total.Debt.Million.INR.          31.444     17.723   1.774   0.0766 .  
## Total.Inventory.Million.         18.939      1.196  15.837  < 2e-16 ***
## Cash.Ratio                   -38935.077  25560.188  -1.523   0.1283    
## Quick.Ratio                   48029.088  30312.422   1.584   0.1137    
## Current.Ratio                -11263.368   7325.032  -1.538   0.1248    
## Total.Debt.Equity               145.915    111.410   1.310   0.1909    
## Total.Debt.Capital            -3107.415    514.076  -6.045 2.96e-09 ***
## Accounts.Receivable.Turnover    -13.968     17.290  -0.808   0.4196    
## Inventory.Turnover              354.526    691.904   0.512   0.6086    
## ---
## Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
## 
## Residual standard error: 149400 on 492 degrees of freedom
## Multiple R-squared:  0.4039, Adjusted R-squared:  0.3905 
## F-statistic:  30.3 on 11 and 492 DF,  p-value: < 2.2e-16

RESULTS

We have found that the Inventory and Debt/Capital have a huge signifucance as the FMCG is driven hugely by high volumes and low margins. So, the amount of inventory a company keep and the level of debt and capital company has plays a huge role in Market CAP of a company.

CONCLUSION

This paper was aimed to improve our understanding of how the Market Cap of an FMCG stock is effected by different Financial results and ratios. The uniqueness lies in the fact that we have investigated the impact of different liquidity and turnover ratios on the valuation of a comapny in FMCG sector. We found that Inventory and Capital play a huge role for a company in FMCG sector due to its low margins and high volumes.

APPENDIX

summary(fmcg.cf)
##       year                 Company    Revenue.Million.INR.
##  FY 2003: 34   Avanti feeds    : 15   Min.   : -94.00     
##  FY 2004: 34   Bombay Burmah   : 15   1st Qu.:   4.00     
##  FY 2005: 34   CCL Products    : 15   Median :  12.00     
##  FY 2006: 34   Chaman Lal Setia: 15   Mean   :  19.83     
##  FY 2010: 34   Colgate         : 15   3rd Qu.:  20.00     
##  FY 2011: 34   Dabur           : 15   Max.   :2767.00     
##  (Other):300   (Other)         :414                       
##  Total.Debt.Million.INR. Capital.Million.INR. Total.Inventory.Million.
##  Min.   : -99.00         Min.   :-68.00       Min.   :    0           
##  1st Qu.: -11.00         1st Qu.:  2.00       1st Qu.:  484           
##  Median :   0.00         Median : 10.00       Median : 1236           
##  Mean   :  55.88         Mean   : 16.56       Mean   : 3285           
##  3rd Qu.:  26.00         3rd Qu.: 24.00       3rd Qu.: 3004           
##  Max.   :5317.00         Max.   :262.00       Max.   :41614           
##                                                                       
##    Cash.Ratio      Current.Ratio     Quick.Ratio      Total.Debt.Equity
##  Min.   : 0.0000   Min.   : 0.000   Min.   : 0.0000   Min.   :   0.00  
##  1st Qu.: 0.0600   1st Qu.: 1.040   1st Qu.: 0.3200   1st Qu.:  12.75  
##  Median : 0.1900   Median : 1.380   Median : 0.5600   Median :  50.00  
##  Mean   : 0.4318   Mean   : 1.861   Mean   : 0.7812   Mean   :  82.97  
##  3rd Qu.: 0.4800   3rd Qu.: 1.950   3rd Qu.: 0.9000   3rd Qu.: 114.00  
##  Max.   :15.2100   Max.   :20.130   Max.   :15.2100   Max.   :1104.00  
##                                                                        
##  Total.Debt.Capital Accounts.Receivable.Turnover Inventory.Turnover
##  Min.   : 0.00      Min.   :   0.00              Min.   :  0.000   
##  1st Qu.:11.00      1st Qu.:   7.00              1st Qu.:  0.000   
##  Median :33.00      Median :  13.00              Median :  1.000   
##  Mean   :33.21      Mean   :  69.38              Mean   :  4.032   
##  3rd Qu.:53.00      3rd Qu.:  27.25              3rd Qu.:  4.250   
##  Max.   :92.00      Max.   :8060.00              Max.   :107.000   
##                                                                    
##  MCAP.Million.INR.
##  Min.   :      0  
##  1st Qu.:   1523  
##  Median :   6806  
##  Mean   :  65532  
##  3rd Qu.:  37164  
##  Max.   :1973346  
## 
library(psych)
describe(fmcg.cf)
##                              vars   n     mean        sd  median  trimmed
## year*                           1 504     7.99      4.33    8.00     7.99
## Company*                        2 504    17.55      9.86   18.00    17.57
## Revenue.Million.INR.            3 504    19.83    124.96   12.00    12.40
## Total.Debt.Million.INR.         4 504    55.88    387.77    0.00     7.61
## Capital.Million.INR.            5 504    16.56     30.91   10.00    12.74
## Total.Inventory.Million.        6 504  3285.28   5688.09 1235.50  1889.67
## Cash.Ratio                      7 504     0.43      1.19    0.19     0.27
## Current.Ratio                   8 504     1.86      1.95    1.38     1.49
## Quick.Ratio                     9 504     0.78      1.22    0.56     0.62
## Total.Debt.Equity              10 504    82.97    109.29   50.00    61.94
## Total.Debt.Capital             11 504    33.21     24.56   33.00    32.11
## Accounts.Receivable.Turnover   12 504    69.38    414.39   13.00    18.13
## Inventory.Turnover             13 504     4.03     10.38    1.00     2.01
## MCAP.Million.INR.              14 504 65532.10 191396.38 6806.50 24156.94
##                                  mad min        max      range  skew
## year*                           5.93   1      15.00      14.00 -0.01
## Company*                       13.34   1      34.00      33.00 -0.01
## Revenue.Million.INR.           11.86 -94    2767.00    2861.00 21.09
## Total.Debt.Million.INR.        26.69 -99    5317.00    5416.00 10.73
## Capital.Million.INR.           16.31 -68     262.00     330.00  2.56
## Total.Inventory.Million.     1365.47   0   41614.00   41614.00  3.44
## Cash.Ratio                      0.24   0      15.21      15.21 10.62
## Current.Ratio                   0.59   0      20.13      20.13  5.13
## Quick.Ratio                     0.40   0      15.21      15.21  9.22
## Total.Debt.Equity              65.23   0    1104.00    1104.00  3.30
## Total.Debt.Capital             30.39   0      92.00      92.00  0.19
## Accounts.Receivable.Turnover   11.86   0    8060.00    8060.00 15.25
## Inventory.Turnover              1.48   0     107.00     107.00  5.99
## MCAP.Million.INR.            9626.52   0 1973346.00 1973346.00  6.67
##                              kurtosis      se
## year*                           -1.22    0.19
## Company*                        -1.22    0.44
## Revenue.Million.INR.           460.45    5.57
## Total.Debt.Million.INR.        128.36   17.27
## Capital.Million.INR.            13.02    1.38
## Total.Inventory.Million.        13.68  253.37
## Cash.Ratio                     125.19    0.05
## Current.Ratio                   33.34    0.09
## Quick.Ratio                    102.39    0.05
## Total.Debt.Equity               19.01    4.87
## Total.Debt.Capital              -1.09    1.09
## Accounts.Receivable.Turnover   276.02   18.46
## Inventory.Turnover              42.89    0.46
## MCAP.Million.INR.               55.22 8525.47
attach(fmcg.cf)
aggregate(cbind(Quick.Ratio, Total.Debt.Equity, Accounts.Receivable.Turnover,MCAP.Million.INR.) ~ Company, 
                   data = fmcg.cf, mean)
##                       Company Quick.Ratio Total.Debt.Equity
## 1                Avanti feeds   0.7280000        43.4666667
## 2               Bombay Burmah   0.8233333       210.2000000
## 3                CCL Products   0.6700000        61.3333333
## 4            Chaman Lal Setia   1.2493333       100.4666667
## 5                     Colgate   0.4126667         3.5333333
## 6                       Dabur   0.6386667        18.0000000
## 7                       Emami   1.6353333        27.0666667
## 8                    Eveready   0.1506667        66.4000000
## 9                    Gillette   1.0053846         0.0000000
## 10               GM Breweries   0.2240000        56.8666667
## 11                    Godfrey   0.2720000        18.0000000
## 12                     Godrej   0.4193333        25.1333333
## 13            Goodricke Group   0.4953846        24.4615385
## 14                        GSK   1.4380000         0.0000000
## 15 Gujarat Ambuja Exports Ltd   0.3706667        58.6000000
## 16              Heritage food   0.3493333        99.1333333
## 17                        HUL   0.6461538        20.0769231
## 18               Jayshree Tea   0.3166667        99.8000000
## 19             Kohinoor Foods   0.9566667       343.1333333
## 20                Kwality Ltd   0.8626667       224.3333333
## 21                     Marico   0.5240000        58.4000000
## 22                        P&G   0.8913333         0.0000000
## 23             Radico Khaitan   1.0486667       146.8666667
## 24                      Rasoi   3.5260000        38.6666667
## 25                 Ruchi Soya   0.6513333       224.9333333
## 26      Sanwari Consumers Ltd   1.0680000       158.2666667
## 27           Tata Coffee Ltd.   0.4426667        34.6666667
## 28      Tata Global Beverages   0.7320000        61.1333333
## 29             TTK Healthcare   0.9726667        33.0000000
## 30       United Breweries Ltd   0.8313333       162.8666667
## 31         United Spirits Ltd   0.4433333       132.6666667
## 32                Vadilal Ltd   0.3740000       151.0000000
## 33                    Venky's   0.9680000        90.3333333
## 34                   VST INDS   0.3973333         0.9333333
##    Accounts.Receivable.Turnover MCAP.Million.INR.
## 1                     32.733333         4948.6667
## 2                      5.866667        11166.6000
## 3                      7.400000         8640.0000
## 4                      9.733333          787.4000
## 5                     77.666667       117327.4000
## 6                     21.200000       189102.3333
## 7                     18.333333        73445.7333
## 8                     22.266667         6266.6667
## 9                      9.692308        65434.1538
## 10                  1343.066667         1797.4000
## 11                    50.333333        22749.8000
## 12                    50.400000       165520.6667
## 13                     8.846154         2519.5385
## 14                    31.200000       110335.4000
## 15                    19.666667         3827.3333
## 16                   124.333333         4616.1333
## 17                    28.538462       941271.9231
## 18                     9.533333         1931.1333
## 19                     8.133333         1530.8667
## 20                     3.666667         9745.0667
## 21                    24.800000       109963.3333
## 22                    27.133333        84190.2000
## 23                     4.866667        12418.2000
## 24                   133.600000          817.1333
## 25                     8.400000        13791.6000
## 26                    16.666667         6511.5333
## 27                     9.466667        10975.4667
## 28                   128.066667        57093.0000
## 29                     9.733333         2573.6667
## 30                     5.133333       104063.1333
## 31                     6.133333       172247.4000
## 32                    12.133333         1317.7333
## 33                    11.600000         3359.6667
## 34                    57.200000        14155.8000
Var1 <- aggregate(Capital.Million.INR., by=list(View=Company), mean)
colnames(Var1) <- c("Company", "Average Capital")
Var1
##                       Company Average Capital
## 1                Avanti feeds       17.133333
## 2               Bombay Burmah        7.600000
## 3                CCL Products       22.400000
## 4            Chaman Lal Setia       13.200000
## 5                     Colgate       13.933333
## 6                       Dabur       15.933333
## 7                       Emami       17.666667
## 8                    Eveready       -4.800000
## 9                    Gillette        4.692308
## 10               GM Breweries       12.533333
## 11                    Godfrey       12.933333
## 12                     Godrej       39.466667
## 13            Goodricke Group        7.076923
## 14                        GSK       11.666667
## 15 Gujarat Ambuja Exports Ltd       18.000000
## 16              Heritage food       20.933333
## 17                        HUL        4.615385
## 18               Jayshree Tea       10.400000
## 19             Kohinoor Foods       11.000000
## 20                Kwality Ltd       57.466667
## 21                     Marico       22.133333
## 22                        P&G       10.600000
## 23             Radico Khaitan       18.866667
## 24                      Rasoi       22.466667
## 25                 Ruchi Soya       24.800000
## 26      Sanwari Consumers Ltd       35.266667
## 27           Tata Coffee Ltd.       12.400000
## 28      Tata Global Beverages        9.733333
## 29             TTK Healthcare        6.066667
## 30       United Breweries Ltd       21.200000
## 31         United Spirits Ltd       23.866667
## 32                Vadilal Ltd        9.800000
## 33                    Venky's       16.133333
## 34                   VST INDS       11.533333
Var2 <- aggregate(Total.Debt.Capital, by=list(View=Company), mean)
colnames(Var2) <- c("Company", "Average Debt/Capital")
Var2
##                       Company Average Debt/Capital
## 1                Avanti feeds           28.4666667
## 2               Bombay Burmah           62.5333333
## 3                CCL Products           34.9333333
## 4            Chaman Lal Setia           47.0000000
## 5                     Colgate            3.2000000
## 6                       Dabur           14.5333333
## 7                       Emami           17.6000000
## 8                    Eveready           38.3333333
## 9                    Gillette            0.0000000
## 10               GM Breweries           29.4000000
## 11                    Godfrey           14.8000000
## 12                     Godrej           16.1333333
## 13            Goodricke Group           17.5384615
## 14                        GSK            0.0000000
## 15 Gujarat Ambuja Exports Ltd           35.1333333
## 16              Heritage food           43.7333333
## 17                        HUL           11.4615385
## 18               Jayshree Tea           49.4666667
## 19             Kohinoor Foods           76.5333333
## 20                Kwality Ltd           62.8666667
## 21                     Marico           31.4000000
## 22                        P&G            0.0000000
## 23             Radico Khaitan           56.2000000
## 24                      Rasoi           23.0000000
## 25                 Ruchi Soya           65.6666667
## 26      Sanwari Consumers Ltd           58.0666667
## 27           Tata Coffee Ltd.           24.1333333
## 28      Tata Global Beverages           32.4000000
## 29             TTK Healthcare           23.8000000
## 30       United Breweries Ltd           43.6666667
## 31         United Spirits Ltd           53.7333333
## 32                Vadilal Ltd           58.4666667
## 33                    Venky's           44.7333333
## 34                   VST INDS            0.8666667
Var3 <- aggregate(Capital.Million.INR., by=list(View=year), mean)
colnames(Var3) <- c("Year", "Average Capital")
Var3
##       Year Average Capital
## 1  FY 2003       10.647059
## 2  FY 2004       18.264706
## 3  FY 2005       10.264706
## 4  FY 2006       26.647059
## 5  FY 2007       24.939394
## 6  FY 2008       19.968750
## 7  FY 2009       20.121212
## 8  FY 2010       26.500000
## 9  FY 2011       25.147059
## 10 FY 2012       15.500000
## 11 FY 2013       10.882353
## 12 FY 2014       12.852941
## 13 FY 2015        8.264706
## 14 FY 2016       11.757576
## 15 FY 2017        6.818182
Var4 <- xtabs(~ Company + year, data = fmcg.cf)
Var4
##                             year
## Company                      FY 2003 FY 2004 FY 2005 FY 2006 FY 2007
##   Avanti feeds                     1       1       1       1       1
##   Bombay Burmah                    1       1       1       1       1
##   CCL Products                     1       1       1       1       1
##   Chaman Lal Setia                 1       1       1       1       1
##   Colgate                          1       1       1       1       1
##   Dabur                            1       1       1       1       1
##   Emami                            1       1       1       1       1
##   Eveready                         1       1       1       1       1
##   Gillette                         1       1       1       1       0
##   GM Breweries                     1       1       1       1       1
##   Godfrey                          1       1       1       1       1
##   Godrej                           1       1       1       1       1
##   Goodricke Group                  1       1       1       1       1
##   GSK                              1       1       1       1       1
##   Gujarat Ambuja Exports Ltd       1       1       1       1       1
##   Heritage food                    1       1       1       1       1
##   HUL                              1       1       1       1       1
##   Jayshree Tea                     1       1       1       1       1
##   Kohinoor Foods                   1       1       1       1       1
##   Kwality Ltd                      1       1       1       1       1
##   Marico                           1       1       1       1       1
##   P&G                              1       1       1       1       1
##   Radico Khaitan                   1       1       1       1       1
##   Rasoi                            1       1       1       1       1
##   Ruchi Soya                       1       1       1       1       1
##   Sanwari Consumers Ltd            1       1       1       1       1
##   Tata Coffee Ltd.                 1       1       1       1       1
##   Tata Global Beverages            1       1       1       1       1
##   TTK Healthcare                   1       1       1       1       1
##   United Breweries Ltd             1       1       1       1       1
##   United Spirits Ltd               1       1       1       1       1
##   Vadilal Ltd                      1       1       1       1       1
##   Venky's                          1       1       1       1       1
##   VST INDS                         1       1       1       1       1
##                             year
## Company                      FY 2008 FY 2009 FY 2010 FY 2011 FY 2012
##   Avanti feeds                     1       1       1       1       1
##   Bombay Burmah                    1       1       1       1       1
##   CCL Products                     1       1       1       1       1
##   Chaman Lal Setia                 1       1       1       1       1
##   Colgate                          1       1       1       1       1
##   Dabur                            1       1       1       1       1
##   Emami                            1       1       1       1       1
##   Eveready                         1       1       1       1       1
##   Gillette                         0       1       1       1       1
##   GM Breweries                     1       1       1       1       1
##   Godfrey                          1       1       1       1       1
##   Godrej                           1       1       1       1       1
##   Goodricke Group                  1       1       1       1       1
##   GSK                              1       1       1       1       1
##   Gujarat Ambuja Exports Ltd       1       1       1       1       1
##   Heritage food                    1       1       1       1       1
##   HUL                              0       0       1       1       1
##   Jayshree Tea                     1       1       1       1       1
##   Kohinoor Foods                   1       1       1       1       1
##   Kwality Ltd                      1       1       1       1       1
##   Marico                           1       1       1       1       1
##   P&G                              1       1       1       1       1
##   Radico Khaitan                   1       1       1       1       1
##   Rasoi                            1       1       1       1       1
##   Ruchi Soya                       1       1       1       1       1
##   Sanwari Consumers Ltd            1       1       1       1       1
##   Tata Coffee Ltd.                 1       1       1       1       1
##   Tata Global Beverages            1       1       1       1       1
##   TTK Healthcare                   1       1       1       1       1
##   United Breweries Ltd             1       1       1       1       1
##   United Spirits Ltd               1       1       1       1       1
##   Vadilal Ltd                      1       1       1       1       1
##   Venky's                          1       1       1       1       1
##   VST INDS                         1       1       1       1       1
##                             year
## Company                      FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
##   Avanti feeds                     1       1       1       1       1
##   Bombay Burmah                    1       1       1       1       1
##   CCL Products                     1       1       1       1       1
##   Chaman Lal Setia                 1       1       1       1       1
##   Colgate                          1       1       1       1       1
##   Dabur                            1       1       1       1       1
##   Emami                            1       1       1       1       1
##   Eveready                         1       1       1       1       1
##   Gillette                         1       1       1       1       1
##   GM Breweries                     1       1       1       1       1
##   Godfrey                          1       1       1       1       1
##   Godrej                           1       1       1       1       1
##   Goodricke Group                  1       1       1       0       0
##   GSK                              1       1       1       1       1
##   Gujarat Ambuja Exports Ltd       1       1       1       1       1
##   Heritage food                    1       1       1       1       1
##   HUL                              1       1       1       1       1
##   Jayshree Tea                     1       1       1       1       1
##   Kohinoor Foods                   1       1       1       1       1
##   Kwality Ltd                      1       1       1       1       1
##   Marico                           1       1       1       1       1
##   P&G                              1       1       1       1       1
##   Radico Khaitan                   1       1       1       1       1
##   Rasoi                            1       1       1       1       1
##   Ruchi Soya                       1       1       1       1       1
##   Sanwari Consumers Ltd            1       1       1       1       1
##   Tata Coffee Ltd.                 1       1       1       1       1
##   Tata Global Beverages            1       1       1       1       1
##   TTK Healthcare                   1       1       1       1       1
##   United Breweries Ltd             1       1       1       1       1
##   United Spirits Ltd               1       1       1       1       1
##   Vadilal Ltd                      1       1       1       1       1
##   Venky's                          1       1       1       1       1
##   VST INDS                         1       1       1       1       1
boxplot(fmcg.cf$MCAP.Million.INR., horizontal=TRUE,
        xlab="Market captilization", las=1)

library(lattice)
histogram(~MCAP.Million.INR., data = fmcg.cf,
 main = "Market Cap", xlab="Rs in Million", col='red' )

library(car)
## 
## Attaching package: 'car'
## The following object is masked from 'package:psych':
## 
##     logit
scatterplot(Revenue.Million.INR. ~ Company ,data=fmcg.cf, main="Revenue", xlab="Company", ylab="Revenue INR Millions", horizontal=TRUE)

##  [1] "192" "133" "136" "166" "239" "253" "255" "254" "58"  "50"  "296"
## [12] "324" "315" "331" "356" "371" "113" "404" "405" "419" "443" "434"
## [23] "445" "463" "477" "500" "72"
scatterplot.matrix(~Revenue.Million.INR.+Total.Debt.Million.INR.+Current.Ratio+Total.Debt.Equity+Accounts.Receivable.Turnover+ MCAP.Million.INR., data=fmcg.cf,
    main=" Mcap versus other variables")
## Warning: 'scatterplot.matrix' is deprecated.
## Use 'scatterplotMatrix' instead.
## See help("Deprecated") and help("car-deprecated").

scatterplot.matrix(~ Capital.Million.INR.+ Total.Inventory.Million.+ Cash.Ratio+Quick.Ratio+Total.Debt.Capital+Inventory.Turnover+ MCAP.Million.INR., data=fmcg.cf,
    main=" Mcap versus other variables")
## Warning: 'scatterplot.matrix' is deprecated.
## Use 'scatterplotMatrix' instead.
## See help("Deprecated") and help("car-deprecated").

interaction.plot(Company, MCAP.Million.INR., Capital.Million.INR., type="p", 
                 col=c("red","blue"), pch=c(20, 18),
                 main = "Market Capitalization")

cor(fmcg.cf$MCAP.Million.INR.,fmcg.cf$Cash.Ratio)
## [1] 0.02529334
cor(fmcg.cf$MCAP.Million.INR.,fmcg.cf$Total.Debt.Million.INR.)
## [1] 0.0648256
cor(fmcg.cf$MCAP.Million.INR.,fmcg.cf$Inventory.Turnover)
## [1] 0.012469
cor(fmcg.cf$MCAP.Million.INR.,fmcg.cf$Accounts.Receivable.Turnover)
## [1] -0.03102749
cor(fmcg.cf$MCAP.Million.INR.,fmcg.cf$Revenue.Million.INR.)
## [1] -0.02813166
cor.test(fmcg.cf$MCAP.Million.INR., fmcg.cf$Cash.Ratio)
## 
##  Pearson's product-moment correlation
## 
## data:  fmcg.cf$MCAP.Million.INR. and fmcg.cf$Cash.Ratio
## t = 0.56689, df = 502, p-value = 0.571
## alternative hypothesis: true correlation is not equal to 0
## 95 percent confidence interval:
##  -0.06218565  0.11238667
## sample estimates:
##        cor 
## 0.02529334
cor.test(fmcg.cf$MCAP.Million.INR., fmcg.cf$Inventory.Turnover)
## 
##  Pearson's product-moment correlation
## 
## data:  fmcg.cf$MCAP.Million.INR. and fmcg.cf$Inventory.Turnover
## t = 0.27939, df = 502, p-value = 0.7801
## alternative hypothesis: true correlation is not equal to 0
## 95 percent confidence interval:
##  -0.07495424  0.09970203
## sample estimates:
##      cor 
## 0.012469
cor.test(fmcg.cf$MCAP.Million.INR., fmcg.cf$Revenue.Million.INR.)
## 
##  Pearson's product-moment correlation
## 
## data:  fmcg.cf$MCAP.Million.INR. and fmcg.cf$Revenue.Million.INR.
## t = -0.63055, df = 502, p-value = 0.5286
## alternative hypothesis: true correlation is not equal to 0
## 95 percent confidence interval:
##  -0.1151902  0.0593558
## sample estimates:
##         cor 
## -0.02813166
t.test(fmcg.cf$MCAP.Million.INR., fmcg.cf$Cash.Ratio)
## 
##  Welch Two Sample t-test
## 
## data:  fmcg.cf$MCAP.Million.INR. and fmcg.cf$Cash.Ratio
## t = 7.6866, df = 503, p-value = 7.99e-14
## alternative hypothesis: true difference in means is not equal to 0
## 95 percent confidence interval:
##  48781.75 82281.59
## sample estimates:
##    mean of x    mean of y 
## 6.553210e+04 4.318254e-01
t.test(fmcg.cf$MCAP.Million.INR., fmcg.cf$Inventory.Turnover)
## 
##  Welch Two Sample t-test
## 
## data:  fmcg.cf$MCAP.Million.INR. and fmcg.cf$Inventory.Turnover
## t = 7.6862, df = 503, p-value = 8.013e-14
## alternative hypothesis: true difference in means is not equal to 0
## 95 percent confidence interval:
##  48778.15 82277.99
## sample estimates:
##    mean of x    mean of y 
## 65532.103175     4.031746
t.test(fmcg.cf$MCAP.Million.INR., fmcg.cf$Revenue.Million.INR.)
## 
##  Welch Two Sample t-test
## 
## data:  fmcg.cf$MCAP.Million.INR. and fmcg.cf$Revenue.Million.INR.
## t = 7.6843, df = 503, p-value = 8.118e-14
## alternative hypothesis: true difference in means is not equal to 0
## 95 percent confidence interval:
##  48762.35 82262.20
## sample estimates:
##   mean of x   mean of y 
## 65532.10317    19.82738