Bollywood Sequels as Brand Extensions

Part 2: DATA VISUALIZATION

Visualising the 3 Mitigating factors:

  1. Star Power (Actor, Actress Rating)
  2. Experience (Director/Producer)
  3. Reputation (Audience Rating)

1. Star Power - Influence of Actress Rating on the BoxOffice of Sequels


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1. Star Power - Influence of Actor Rating on the BoxOffice of Sequels

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2. Experience - Influence of the Director on the BoxOffice of Sequels

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2. Experience - Influence of the Producer on the BoxOffice of Sequels

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3. Reputation - Influence of the Audience Rating on the BoxOffice of Sequels

The audience rated the movies on a 1-5 scale.

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