Store24 Analysis
Vamsy Sastry
18 December 2017
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Step 1 - Change the working directory to the folder in which your dataset is located.
setwd("C:/Users/srinivas.s.n/Desktop/IIM internship/Internshipdata")Step 2c - Use the read.csv() function in R to read the data and store it in a dataframe called “titanic”.
store.df <- read.csv(paste("Store24.csv", sep=""))
summary(store.df)## store Sales Profit MTenure
## Min. : 1.0 Min. : 699306 Min. :122180 Min. : 0.00
## 1st Qu.:19.5 1st Qu.: 984579 1st Qu.:211004 1st Qu.: 6.67
## Median :38.0 Median :1127332 Median :265014 Median : 24.12
## Mean :38.0 Mean :1205413 Mean :276314 Mean : 45.30
## 3rd Qu.:56.5 3rd Qu.:1362388 3rd Qu.:331314 3rd Qu.: 50.92
## Max. :75.0 Max. :2113089 Max. :518998 Max. :277.99
## CTenure Pop Comp Visibility
## Min. : 0.8871 Min. : 1046 Min. : 1.651 Min. :2.00
## 1st Qu.: 4.3943 1st Qu.: 5616 1st Qu.: 3.151 1st Qu.:3.00
## Median : 7.2115 Median : 8896 Median : 3.629 Median :3.00
## Mean : 13.9315 Mean : 9826 Mean : 3.788 Mean :3.08
## 3rd Qu.: 17.2156 3rd Qu.:14104 3rd Qu.: 4.230 3rd Qu.:4.00
## Max. :114.1519 Max. :26519 Max. :11.128 Max. :5.00
## PedCount Res Hours24 CrewSkill
## Min. :1.00 Min. :0.00 Min. :0.00 Min. :2.060
## 1st Qu.:2.00 1st Qu.:1.00 1st Qu.:1.00 1st Qu.:3.225
## Median :3.00 Median :1.00 Median :1.00 Median :3.500
## Mean :2.96 Mean :0.96 Mean :0.84 Mean :3.457
## 3rd Qu.:4.00 3rd Qu.:1.00 3rd Qu.:1.00 3rd Qu.:3.655
## Max. :5.00 Max. :1.00 Max. :1.00 Max. :4.640
## MgrSkill ServQual
## Min. :2.957 Min. : 57.90
## 1st Qu.:3.344 1st Qu.: 78.95
## Median :3.589 Median : 89.47
## Mean :3.638 Mean : 87.15
## 3rd Qu.:3.925 3rd Qu.: 99.90
## Max. :4.622 Max. :100.00library(psych)## Warning: package 'psych' was built under R version 3.4.3describe(store.df)## vars n mean sd median trimmed mad
## store 1 75 38.00 21.79 38.00 38.00 28.17
## Sales 2 75 1205413.12 304531.31 1127332.00 1182031.25 288422.04
## Profit 3 75 276313.61 89404.08 265014.00 270260.34 90532.00
## MTenure 4 75 45.30 57.67 24.12 33.58 29.67
## CTenure 5 75 13.93 17.70 7.21 10.60 6.14
## Pop 6 75 9825.59 5911.67 8896.00 9366.07 7266.22
## Comp 7 75 3.79 1.31 3.63 3.66 0.82
## Visibility 8 75 3.08 0.75 3.00 3.07 0.00
## PedCount 9 75 2.96 0.99 3.00 2.97 1.48
## Res 10 75 0.96 0.20 1.00 1.00 0.00
## Hours24 11 75 0.84 0.37 1.00 0.92 0.00
## CrewSkill 12 75 3.46 0.41 3.50 3.47 0.34
## MgrSkill 13 75 3.64 0.41 3.59 3.62 0.45
## ServQual 14 75 87.15 12.61 89.47 88.62 15.61
## min max range skew kurtosis se
## store 1.00 75.00 74.00 0.00 -1.25 2.52
## Sales 699306.00 2113089.00 1413783.00 0.71 -0.09 35164.25
## Profit 122180.00 518998.00 396818.00 0.62 -0.21 10323.49
## MTenure 0.00 277.99 277.99 2.01 3.90 6.66
## CTenure 0.89 114.15 113.26 3.52 15.00 2.04
## Pop 1046.00 26519.00 25473.00 0.62 -0.23 682.62
## Comp 1.65 11.13 9.48 2.48 11.31 0.15
## Visibility 2.00 5.00 3.00 0.25 -0.38 0.09
## PedCount 1.00 5.00 4.00 0.00 -0.52 0.11
## Res 0.00 1.00 1.00 -4.60 19.43 0.02
## Hours24 0.00 1.00 1.00 -1.82 1.32 0.04
## CrewSkill 2.06 4.64 2.58 -0.43 1.64 0.05
## MgrSkill 2.96 4.62 1.67 0.27 -0.53 0.05
## ServQual 57.90 100.00 42.10 -0.66 -0.72 1.46TASK 2d Three very important variables in this analysis are the store Profit, the management tenure (MTenure) and the crew tenure (CTenure).
Use R to measure the mean and standard deviation of Profit.
describe(store.df$Profit)## vars n mean sd median trimmed mad min max range
## X1 1 75 276313.6 89404.08 265014 270260.3 90532 122180 518998 396818
## skew kurtosis se
## X1 0.62 -0.21 10323.49Use R to measure the mean and standard deviation of MTenure.
describe(store.df$MTenure)## vars n mean sd median trimmed mad min max range skew kurtosis
## X1 1 75 45.3 57.67 24.12 33.58 29.67 0 277.99 277.99 2.01 3.9
## se
## X1 6.66Use R to measure the mean and standard deviation of CTenure.
describe(store.df$CTenure)## vars n mean sd median trimmed mad min max range skew kurtosis
## X1 1 75 13.93 17.7 7.21 10.6 6.14 0.89 114.15 113.26 3.52 15
## se
## X1 2.04TASK 2e - Sorting and Subsetting data in R In this TASK, we will learn how to sort a dataframe based on a data column Understand what the following R code does. Copy-Paste it and Execute it in R.
attach(mtcars)
View(mtcars)
newdata <- mtcars[order(mpg),] # sort by mpg (ascending)
View(newdata)
newdata[1:5,] # see the first 5 rows## mpg cyl disp hp drat wt qsec vs am gear carb
## Cadillac Fleetwood 10.4 8 472 205 2.93 5.250 17.98 0 0 3 4
## Lincoln Continental 10.4 8 460 215 3.00 5.424 17.82 0 0 3 4
## Camaro Z28 13.3 8 350 245 3.73 3.840 15.41 0 0 3 4
## Duster 360 14.3 8 360 245 3.21 3.570 15.84 0 0 3 4
## Chrysler Imperial 14.7 8 440 230 3.23 5.345 17.42 0 0 3 4newdata <- mtcars[order(-mpg),] # sort by mpg (descending)
View(newdata)
detach(mtcars)TASK 2f- Replicate Exhibit 1 shown in the case, using R
Use R to print the {StoreID, Sales, Profit, MTenure, CTenure} of the top 10 most profitable stores.
attach(store.df)
newdata <- store.df[order(Profit),]
newdata[1:10,] # see the first 5 rows## store Sales Profit MTenure CTenure Pop Comp Visibility
## 57 57 699306 122180 24.3485700 2.956879 3642 2.973376 3
## 66 66 879581 146058 115.2039000 3.876797 1046 6.569790 2
## 41 41 744211 147327 14.9180200 11.926080 9701 4.364600 2
## 55 55 925744 147672 6.6703910 18.365500 10532 6.389294 4
## 32 32 828918 149033 36.0792600 6.636550 9697 4.641468 3
## 13 13 857843 152513 0.6571813 1.577002 14186 4.435671 3
## 54 54 811190 159792 6.6703910 3.876797 3747 3.756011 3
## 52 52 1073008 169201 24.1185600 3.416838 14859 6.585143 3
## 61 61 716589 177046 21.8184200 13.305950 3014 3.263994 3
## 37 37 1202917 187765 23.1985000 1.347023 8870 4.491863 3
## PedCount Res Hours24 CrewSkill MgrSkill ServQual
## 57 2 1 1 3.35 2.956667 84.21266
## 66 3 1 1 4.03 3.673333 80.26675
## 41 3 1 1 3.03 3.672222 81.13993
## 55 3 1 1 3.49 3.477778 76.31346
## 32 3 1 0 3.28 3.550000 73.68654
## 13 2 1 1 4.10 3.000000 76.30609
## 54 2 1 1 3.08 3.933333 65.78734
## 52 3 1 1 3.83 3.833333 94.73510
## 61 1 1 1 3.07 3.126667 73.68654
## 37 3 1 1 3.38 4.016667 73.68654detach(store.df)Use R to print the {StoreID, Sales, Profit, MTenure, CTenure} of the bottom 10 least profitable stores.
attach(store.df)
newdata <- store.df[order(-Profit),]
newdata[1:10,] # see the first 5 rows## store Sales Profit MTenure CTenure Pop Comp Visibility
## 74 74 1782957 518998 171.09720 29.519510 10913 2.319850 3
## 7 7 1809256 476355 62.53080 7.326488 17754 3.377900 2
## 9 9 2113089 474725 108.99350 6.061602 26519 2.637630 2
## 6 6 1703140 469050 149.93590 11.351130 16926 3.184613 3
## 44 44 1807740 439781 182.23640 114.151900 20624 3.628561 3
## 2 2 1619874 424007 86.22219 6.636550 8630 4.235555 4
## 45 45 1602362 410149 47.64565 9.166325 17808 3.472609 5
## 18 18 1704826 394039 239.96980 33.774130 3807 3.994713 5
## 11 11 1583446 389886 44.81977 2.036961 21550 3.272398 2
## 47 47 1665657 387853 12.84790 6.636550 23623 2.422707 2
## PedCount Res Hours24 CrewSkill MgrSkill ServQual
## 74 4 1 0 3.50 4.405556 94.73878
## 7 5 1 1 3.94 4.100000 81.57837
## 9 4 1 1 3.22 3.583333 100.00000
## 6 4 1 0 3.58 4.605556 94.73510
## 44 4 0 1 4.06 4.172222 86.84327
## 2 3 1 1 3.20 3.556667 94.73510
## 45 3 1 1 3.58 4.622222 100.00000
## 18 3 1 1 3.18 3.866667 97.36939
## 11 5 1 1 3.43 3.200000 100.00000
## 47 5 1 1 4.23 3.950000 99.80105detach(store.df)TASK 2g - Scatter Plots
Use R to draw a scatter plot of Profit vs. MTenure.
library(car) ## Warning: package 'car' was built under R version 3.4.3##
## Attaching package: 'car'## The following object is masked from 'package:psych':
##
## logitscatterplot(Profit ~ MTenure, data=store.df,
xlab="Manager Tenure", ylab="Profit",
main="Enhanced Scatter Plot")
TASK 2h - Scatter Plots (contd.)
Use R to draw a scatter plot of Profit vs. CTenure.
library(car)
scatterplot(Profit ~ CTenure, data=store.df,
xlab="Tenure", ylab="Profit",
main="Enhanced Scatter Plot")
TASK 2i - Correlation Matrix
Use R to construct a Correlation Matrix for all the variables in the dataset. (Display the numbers up to 2 Decimal places)
res <- cor(store.df)
round(res, 2)## store Sales Profit MTenure CTenure Pop Comp Visibility
## store 1.00 -0.23 -0.20 -0.06 0.02 -0.29 0.03 -0.03
## Sales -0.23 1.00 0.92 0.45 0.25 0.40 -0.24 0.13
## Profit -0.20 0.92 1.00 0.44 0.26 0.43 -0.33 0.14
## MTenure -0.06 0.45 0.44 1.00 0.24 -0.06 0.18 0.16
## CTenure 0.02 0.25 0.26 0.24 1.00 0.00 -0.07 0.07
## Pop -0.29 0.40 0.43 -0.06 0.00 1.00 -0.27 -0.05
## Comp 0.03 -0.24 -0.33 0.18 -0.07 -0.27 1.00 0.03
## Visibility -0.03 0.13 0.14 0.16 0.07 -0.05 0.03 1.00
## PedCount -0.22 0.42 0.45 0.06 -0.08 0.61 -0.15 -0.14
## Res -0.03 -0.17 -0.16 -0.06 -0.34 -0.24 0.22 0.02
## Hours24 0.03 0.06 -0.03 -0.17 0.07 -0.22 0.13 0.05
## CrewSkill 0.05 0.16 0.16 0.10 0.26 0.28 -0.04 -0.20
## MgrSkill -0.07 0.31 0.32 0.23 0.12 0.08 0.22 0.07
## ServQual -0.32 0.39 0.36 0.18 0.08 0.12 0.02 0.21
## PedCount Res Hours24 CrewSkill MgrSkill ServQual
## store -0.22 -0.03 0.03 0.05 -0.07 -0.32
## Sales 0.42 -0.17 0.06 0.16 0.31 0.39
## Profit 0.45 -0.16 -0.03 0.16 0.32 0.36
## MTenure 0.06 -0.06 -0.17 0.10 0.23 0.18
## CTenure -0.08 -0.34 0.07 0.26 0.12 0.08
## Pop 0.61 -0.24 -0.22 0.28 0.08 0.12
## Comp -0.15 0.22 0.13 -0.04 0.22 0.02
## Visibility -0.14 0.02 0.05 -0.20 0.07 0.21
## PedCount 1.00 -0.28 -0.28 0.21 0.09 -0.01
## Res -0.28 1.00 -0.09 -0.15 -0.03 0.09
## Hours24 -0.28 -0.09 1.00 0.11 -0.04 0.06
## CrewSkill 0.21 -0.15 0.11 1.00 -0.02 -0.03
## MgrSkill 0.09 -0.03 -0.04 -0.02 1.00 0.36
## ServQual -0.01 0.09 0.06 -0.03 0.36 1.00TASK 2j - Correlations Use R to measure the correlation between Profit and MTenure. (Display the numbers up to 2 Decimal places)
res <- cor(store.df$Profit , store.df$MTenure )
round(res, 2)## [1] 0.44Use R to measure the correlation between Profit and CTenure. (Display the numbers up to 2 Decimal places)
res <- cor(store.df$Profit , store.df$CTenure )
round(res, 2)## [1] 0.26TASK 2k Use R to construct the following Corrgram based on all variables in the dataset.
library(corrgram)## Warning: package 'corrgram' was built under R version 3.4.3corrgram(store.df, order=TRUE, lower.panel=panel.shade,
upper.panel=panel.pie,
main="Correlations")
TASK 2l - Pearson’s Correlation Tests
Run a Pearson’s Correlation test on the correlation between Profit and MTenure. What is the p-value?
cor.test(store.df$Profit , store.df$MTenure )##
## Pearson's product-moment correlation
##
## data: store.df$Profit and store.df$MTenure
## t = 4.1731, df = 73, p-value = 8.193e-05
## alternative hypothesis: true correlation is not equal to 0
## 95 percent confidence interval:
## 0.2353497 0.6055175
## sample estimates:
## cor
## 0.4388692Run a Pearson’s Correlation test on the correlation between Profit and CTenure. What is the p-value?
cor.test(store.df$Profit , store.df$CTenure )##
## Pearson's product-moment correlation
##
## data: store.df$Profit and store.df$CTenure
## t = 2.2786, df = 73, p-value = 0.02562
## alternative hypothesis: true correlation is not equal to 0
## 95 percent confidence interval:
## 0.03262507 0.45786339
## sample estimates:
## cor
## 0.2576789TASK 2m - Regression Analysis
Run a regression of Profit on {MTenure, CTenure Comp, Pop, PedCount, Res, Hours24, Visibility}.
fit <- lm(Profit ~ MTenure + CTenure + Comp + Pop + PedCount+ Res+ Hours24+ Visibility , data=store.df)
summary(fit) # show results##
## Call:
## lm(formula = Profit ~ MTenure + CTenure + Comp + Pop + PedCount +
## Res + Hours24 + Visibility, data = store.df)
##
## Residuals:
## Min 1Q Median 3Q Max
## -105789 -35946 -7069 33780 112390
##
## Coefficients:
## Estimate Std. Error t value Pr(>|t|)
## (Intercept) 7610.041 66821.994 0.114 0.909674
## MTenure 760.993 127.086 5.988 9.72e-08 ***
## CTenure 944.978 421.687 2.241 0.028400 *
## Comp -25286.887 5491.937 -4.604 1.94e-05 ***
## Pop 3.667 1.466 2.501 0.014890 *
## PedCount 34087.359 9073.196 3.757 0.000366 ***
## Res 91584.675 39231.283 2.334 0.022623 *
## Hours24 63233.307 19641.114 3.219 0.001994 **
## Visibility 12625.447 9087.620 1.389 0.169411
## ---
## Signif. codes: 0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
##
## Residual standard error: 56970 on 66 degrees of freedom
## Multiple R-squared: 0.6379, Adjusted R-squared: 0.594
## F-statistic: 14.53 on 8 and 66 DF, p-value: 5.382e-12TASK 2n
Based on TASK 2m, answer the following questions:
List the explanatory variable(s) whose beta-coefficients are statistically significant (p < 0.05).
- All the variables turned out to be statistically significant with the exception of visibility
List the explanatory variable(s) whose beta-coefficients are not statistically significant (p > 0.05).
TASK 2m
Based on TASK 2m, answer the following questions:
What is expected change in the Profit at a store, if the Manager’s tenure i.e. number of months of experience with Store24, increases by one month? -761 What is expected change in the Profit at a store, if the Crew’s tenure i.e. number of months of experience with Store24, increases by one month? -945
TASK 2n Executive Summary Based on evaluating the impact of multiple variables on the profits of Store 24 the following insights have been generated the profit of a store depends more upon the manager’s tenure than the crew’s tenure. Stores location turned out to be a larger driver of sales than whether it remained open for 24 hours. THis is demonstrated by the magnitude of the estimate and since both the variables are binary The r-squared value is 0.634 that means that 63% of the variance in the dependent variable that is profit is explained by the independent variables.