TASK-2a

->List of most important questions from the Managing Employee Retention Case:

  1. What are the basis on which the strategies are employed, for increasing store level employees retention?

  2. How are the several variables efffecting the store success?

  3. What is the relationship between each of these variables ,on whole, and the Profit?

  4. What is the financial impact of increased tenure ? How is it related( linear or non-linear)?

  5. How is the increased financial status useful in stategizing the method for increasing tenure?

TASK-2b

->Answering questions through the Exhibit 2

A firm’s performance depends wholly on the efficiency of the people’s performance.( i.e , people factors). Efficiency of people’s performance goes up gradually by increased tenure. In this case, the tenure can be increased by increasing wages, by promising insurances , reduced mechanical working ,etc. Instituting new training programs , developing a career development program , implementing bonuses helps in the personality development of an individual along with technical bonuses and fascinates them towards thier work increasing the tenure , furthermore increasing the store success.

TASK-2c

->Reading the data and summary ststistics of data

–reading the data

store.df <- read.csv(paste("Store24.csv", sep="")) 
View(store.df)

–summary statistics of data

library(psych)
describe(store.df)
##            vars  n       mean        sd     median    trimmed       mad
## store         1 75      38.00     21.79      38.00      38.00     28.17
## Sales         2 75 1205413.12 304531.31 1127332.00 1182031.25 288422.04
## Profit        3 75  276313.61  89404.08  265014.00  270260.34  90532.00
## MTenure       4 75      45.30     57.67      24.12      33.58     29.67
## CTenure       5 75      13.93     17.70       7.21      10.60      6.14
## Pop           6 75    9825.59   5911.67    8896.00    9366.07   7266.22
## Comp          7 75       3.79      1.31       3.63       3.66      0.82
## Visibility    8 75       3.08      0.75       3.00       3.07      0.00
## PedCount      9 75       2.96      0.99       3.00       2.97      1.48
## Res          10 75       0.96      0.20       1.00       1.00      0.00
## Hours24      11 75       0.84      0.37       1.00       0.92      0.00
## CrewSkill    12 75       3.46      0.41       3.50       3.47      0.34
## MgrSkill     13 75       3.64      0.41       3.59       3.62      0.45
## ServQual     14 75      87.15     12.61      89.47      88.62     15.61
##                  min        max      range  skew kurtosis       se
## store           1.00      75.00      74.00  0.00    -1.25     2.52
## Sales      699306.00 2113089.00 1413783.00  0.71    -0.09 35164.25
## Profit     122180.00  518998.00  396818.00  0.62    -0.21 10323.49
## MTenure         0.00     277.99     277.99  2.01     3.90     6.66
## CTenure         0.89     114.15     113.26  3.52    15.00     2.04
## Pop          1046.00   26519.00   25473.00  0.62    -0.23   682.62
## Comp            1.65      11.13       9.48  2.48    11.31     0.15
## Visibility      2.00       5.00       3.00  0.25    -0.38     0.09
## PedCount        1.00       5.00       4.00  0.00    -0.52     0.11
## Res             0.00       1.00       1.00 -4.60    19.43     0.02
## Hours24         0.00       1.00       1.00 -1.82     1.32     0.04
## CrewSkill       2.06       4.64       2.58 -0.43     1.64     0.05
## MgrSkill        2.96       4.62       1.67  0.27    -0.53     0.05
## ServQual       57.90     100.00      42.10 -0.66    -0.72     1.46

TASK-2d

1- Mean and sd of Profit respectively

mean(store.df$Profit)
## [1] 276313.6
sd(store.df$Profit)
## [1] 89404.08

2-Mean and sd of MTenure respectively

mean(store.df$MTenure)
## [1] 45.29644
sd(store.df$MTenure)
## [1] 57.67155

3-Mean and sd of CTenure respectively

mean(store.df$CTenure)
## [1] 13.9315
sd(store.df$CTenure)
## [1] 17.69752

TASK-2f

4-Top 10 most profitable stores

attach(store.df)
newdata1 <- store.df[order(- Profit),1:5]
newdata1[1:10,]
##    store   Sales Profit   MTenure    CTenure
## 74    74 1782957 518998 171.09720  29.519510
## 7      7 1809256 476355  62.53080   7.326488
## 9      9 2113089 474725 108.99350   6.061602
## 6      6 1703140 469050 149.93590  11.351130
## 44    44 1807740 439781 182.23640 114.151900
## 2      2 1619874 424007  86.22219   6.636550
## 45    45 1602362 410149  47.64565   9.166325
## 18    18 1704826 394039 239.96980  33.774130
## 11    11 1583446 389886  44.81977   2.036961
## 47    47 1665657 387853  12.84790   6.636550

5- Bottom 10 least profitable stores

newdata2 <- store.df[order(Profit),1:5]
newdata2[1:10 ,]
##    store   Sales Profit     MTenure   CTenure
## 57    57  699306 122180  24.3485700  2.956879
## 66    66  879581 146058 115.2039000  3.876797
## 41    41  744211 147327  14.9180200 11.926080
## 55    55  925744 147672   6.6703910 18.365500
## 32    32  828918 149033  36.0792600  6.636550
## 13    13  857843 152513   0.6571813  1.577002
## 54    54  811190 159792   6.6703910  3.876797
## 52    52 1073008 169201  24.1185600  3.416838
## 61    61  716589 177046  21.8184200 13.305950
## 37    37 1202917 187765  23.1985000  1.347023

TASK-2g

6-Scatter plot of Profit Vs MTenure

plot(Profit~MTenure , data=store.df , main="Scatterplot of Profit Vs MTenure"  )
abline(lm(Profit ~ MTenure, data=store.df ))

TASK-2h

7-Scatter plot of Profit Vs CTenure

plot(Profit~CTenure , data=store.df , main="Scatterplot of Profit Vs CTenure"  )
abline(lm(Profit ~ CTenure, data=store.df ))

TASK-2i

8-Correlation Matrix of all the variables in the dataset

–Correlation

round(cor(store.df[ , ]),2)
##            store Sales Profit MTenure CTenure   Pop  Comp Visibility
## store       1.00 -0.23  -0.20   -0.06    0.02 -0.29  0.03      -0.03
## Sales      -0.23  1.00   0.92    0.45    0.25  0.40 -0.24       0.13
## Profit     -0.20  0.92   1.00    0.44    0.26  0.43 -0.33       0.14
## MTenure    -0.06  0.45   0.44    1.00    0.24 -0.06  0.18       0.16
## CTenure     0.02  0.25   0.26    0.24    1.00  0.00 -0.07       0.07
## Pop        -0.29  0.40   0.43   -0.06    0.00  1.00 -0.27      -0.05
## Comp        0.03 -0.24  -0.33    0.18   -0.07 -0.27  1.00       0.03
## Visibility -0.03  0.13   0.14    0.16    0.07 -0.05  0.03       1.00
## PedCount   -0.22  0.42   0.45    0.06   -0.08  0.61 -0.15      -0.14
## Res        -0.03 -0.17  -0.16   -0.06   -0.34 -0.24  0.22       0.02
## Hours24     0.03  0.06  -0.03   -0.17    0.07 -0.22  0.13       0.05
## CrewSkill   0.05  0.16   0.16    0.10    0.26  0.28 -0.04      -0.20
## MgrSkill   -0.07  0.31   0.32    0.23    0.12  0.08  0.22       0.07
## ServQual   -0.32  0.39   0.36    0.18    0.08  0.12  0.02       0.21
##            PedCount   Res Hours24 CrewSkill MgrSkill ServQual
## store         -0.22 -0.03    0.03      0.05    -0.07    -0.32
## Sales          0.42 -0.17    0.06      0.16     0.31     0.39
## Profit         0.45 -0.16   -0.03      0.16     0.32     0.36
## MTenure        0.06 -0.06   -0.17      0.10     0.23     0.18
## CTenure       -0.08 -0.34    0.07      0.26     0.12     0.08
## Pop            0.61 -0.24   -0.22      0.28     0.08     0.12
## Comp          -0.15  0.22    0.13     -0.04     0.22     0.02
## Visibility    -0.14  0.02    0.05     -0.20     0.07     0.21
## PedCount       1.00 -0.28   -0.28      0.21     0.09    -0.01
## Res           -0.28  1.00   -0.09     -0.15    -0.03     0.09
## Hours24       -0.28 -0.09    1.00      0.11    -0.04     0.06
## CrewSkill      0.21 -0.15    0.11      1.00    -0.02    -0.03
## MgrSkill       0.09 -0.03   -0.04     -0.02     1.00     0.36
## ServQual      -0.01  0.09    0.06     -0.03     0.36     1.00

–Visualizing correlation matrix

library(corrplot)    
## corrplot 0.84 loaded
corrplot(corr=cor(store.df[ , ], use="complete.obs"), 
         method ="ellipse")

TASK-2j

9-Measuring correlation between Profit and MTenure

cor(store.df$Profit ,  store.df$MTenure )
## [1] 0.4388692
round(cor(store.df$Profit ,  store.df$MTenure ),2)
## [1] 0.44

10-Measuring correlation between Profit and CTenure

cor(store.df$Profit ,  store.df$CTenure )
## [1] 0.2576789
round(cor(store.df$Profit ,  store.df$CTenure ),2)
## [1] 0.26

TASK-2k

11-Corrgram based on all variables in the dataset

library(gplots)
## 
## Attaching package: 'gplots'
## The following object is masked from 'package:stats':
## 
##     lowess
corrplot.mixed(corr =cor(store.df[ , ]) , lower="color" , upper="pie")

TASK-2l

12- Pearson’s correlation test on correlation between Profit and MTenure , its p-value

cor.test(store.df$Profit ,  store.df$MTenure )
## 
##  Pearson's product-moment correlation
## 
## data:  store.df$Profit and store.df$MTenure
## t = 4.1731, df = 73, p-value = 8.193e-05
## alternative hypothesis: true correlation is not equal to 0
## 95 percent confidence interval:
##  0.2353497 0.6055175
## sample estimates:
##       cor 
## 0.4388692
(cor.test(store.df$Profit ,  store.df$MTenure ))$p.value 
## [1] 8.193133e-05

-The p-value is: 8.193133e-05

13-Pearson’s correlation test on correlation between Profit and CTenure , its p-value

cor.test(store.df$Profit ,  store.df$CTenure )
## 
##  Pearson's product-moment correlation
## 
## data:  store.df$Profit and store.df$CTenure
## t = 2.2786, df = 73, p-value = 0.02562
## alternative hypothesis: true correlation is not equal to 0
## 95 percent confidence interval:
##  0.03262507 0.45786339
## sample estimates:
##       cor 
## 0.2576789
(cor.test(store.df$Profit ,  store.df$CTenure ))$p.value
## [1] 0.0256203

-The p-value is: 0.0256203

TASK-2m

14-Regression analysis on Profit

fit<- lm(Profit~ MTenure+CTenure+Comp+Pop+PedCount+Res+Hours24+Visibility, data=store.df)
summary(fit)
## 
## Call:
## lm(formula = Profit ~ MTenure + CTenure + Comp + Pop + PedCount + 
##     Res + Hours24 + Visibility, data = store.df)
## 
## Residuals:
##     Min      1Q  Median      3Q     Max 
## -105789  -35946   -7069   33780  112390 
## 
## Coefficients:
##               Estimate Std. Error t value Pr(>|t|)    
## (Intercept)   7610.041  66821.994   0.114 0.909674    
## MTenure        760.993    127.086   5.988 9.72e-08 ***
## CTenure        944.978    421.687   2.241 0.028400 *  
## Comp        -25286.887   5491.937  -4.604 1.94e-05 ***
## Pop              3.667      1.466   2.501 0.014890 *  
## PedCount     34087.359   9073.196   3.757 0.000366 ***
## Res          91584.675  39231.283   2.334 0.022623 *  
## Hours24      63233.307  19641.114   3.219 0.001994 ** 
## Visibility   12625.447   9087.620   1.389 0.169411    
## ---
## Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
## 
## Residual standard error: 56970 on 66 degrees of freedom
## Multiple R-squared:  0.6379, Adjusted R-squared:  0.594 
## F-statistic: 14.53 on 8 and 66 DF,  p-value: 5.382e-12

–Coefficients

fit$coefficients
##   (Intercept)       MTenure       CTenure          Comp           Pop 
##   7610.041452    760.992734    944.978026 -25286.886662      3.666606 
##      PedCount           Res       Hours24    Visibility 
##  34087.358789  91584.675234  63233.307162  12625.447050

-Model : Profit = b0 + b1MTenure + b2CTenure + b3Comp + b4Pop + b5PedCount + b6Res + b7Hours24 + b8Visibility

–Confidence Interval ( 95% by default)

confint(fit)
##                     2.5 %        97.5 %
## (Intercept) -1.258044e+05 141024.457560
## MTenure      5.072581e+02   1014.727399
## CTenure      1.030519e+02   1786.904132
## Comp        -3.625189e+04 -14321.880698
## Pop          7.390282e-01      6.594184
## PedCount     1.597214e+04  52202.579289
## Res          1.325689e+04 169912.458917
## Hours24      2.401856e+04 102448.057104
## Visibility  -5.518571e+03  30769.464999

TASK-2n

15- List of explanatory variables whose beta coefficients are statistically significant

1)MTenure- Average manager tenure

2)CTenure- Average crew tenure

3)Comp- Number of competitors per 10,000 people within a 1???2 mile radius

4)Pop- Population within a 1???2 mile radius

5)PedCount- 5-point rating on pedestrian foot traffic volume with 5 being the highest

6)Res- Indicator for located in residential vs. industrial area

7)Hours24- Indicator for open 24 hours or not

16-List of explanatory variables whose beta coefficients are not statistically significant

1)Visibility-5-point rating on visibility of store front with 5 being the highest

17-Expected change in Profit at a store if the manager’s tenure increases by one month

fit1<- lm(Profit~MTenure, data=store.df)
summary (fit1)
## 
## Call:
## lm(formula = Profit ~ MTenure, data = store.df)
## 
## Residuals:
##     Min      1Q  Median      3Q     Max 
## -177817  -52029   -8635   50871  188316 
## 
## Coefficients:
##             Estimate Std. Error t value Pr(>|t|)    
## (Intercept) 245496.3    11906.4  20.619  < 2e-16 ***
## MTenure        680.3      163.0   4.173 8.19e-05 ***
## ---
## Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
## 
## Residual standard error: 80880 on 73 degrees of freedom
## Multiple R-squared:  0.1926, Adjusted R-squared:  0.1815 
## F-statistic: 17.41 on 1 and 73 DF,  p-value: 8.193e-05

-Model : Profit = b0 + b1*MTenure

-b0= 245496.3 , b1= 680.3

-Model : Profit = 245496.3 + 680.3 *MTenure

-There is an expected increase of 680.3 units of Profit for an increase of a month’s experience of the managers.

18-Expected change in Profit at a store if the Crew’s tenure increases by one month

fit2<- lm(Profit~CTenure, data=store.df)
summary (fit2)
## 
## Call:
## lm(formula = Profit ~ CTenure, data = store.df)
## 
## Residuals:
##     Min      1Q  Median      3Q     Max 
## -139848  -64869   -9022   45057  222393 
## 
## Coefficients:
##             Estimate Std. Error t value Pr(>|t|)    
## (Intercept) 258178.4    12814.4  20.148   <2e-16 ***
## CTenure       1301.7      571.3   2.279   0.0256 *  
## ---
## Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
## 
## Residual standard error: 86970 on 73 degrees of freedom
## Multiple R-squared:  0.0664, Adjusted R-squared:  0.05361 
## F-statistic: 5.192 on 1 and 73 DF,  p-value: 0.02562

-Model : Profit = b0 + b1*CTenure

-b0= 258178.4 , b1= 1301.7

-Model : Profit = 258178.4 + 1301.7*MTenure

-There is an expected increase of 1301.7 units of Profit for an increase of a month’s experience of the Crew at Store24.

19-Executive Summary

-> The store success is directly related on the amount of profit obtained at the store.

-> The Profit is inter-related with all the variables , but the strength of the correlation between any two individual variables should be observed carefully for deciding the Profit.

-> The strength of the several variables with the Profit are listed as follows ranging from strong correlation to the weaker correlation based on the correlation matrix and the corrogram :

  -Sales
  
  -Pedestrain foot traffic volume rating
  
  -Manager's Tenure
  
  -Population with a 1/2 mile radius
  
  -Crew's Tenure
  
  -Visibility of store front rating
  
  -Indicator for open 24 hours or not
  
  -Residential or industrial location 
  
  -Number of competetors per 10000 people within a 1/2 mile radius
  

-> From the regression analysis , the beta coefficients obtained help in determining whether a particular variable is positively related to the profit or negatively related.

-> From the results, the number of competetors has a dicremental effect on the Profit.

-> A greater increase in Profit is observed by increasing Crew’s tenure rather than the Manager’s tenure.So, Crew’s tenure increased by increasing wages, by promising insurances , reduced mechanical working ,etc.