What is spatial data ?
What is an interactive web map ?
What are shapefiles ?
GIS (Geographical Information Systems)
   
   
 
  
Let's look at a quick example, using leaflet to map the Grafton St. Branch
  
  
  
Create set of derived variables from Census data
Subject them to Principal Components Analysis (PCA)
Identify subset of components to use in k-means
Run k-means clustering on your component variables
Identify Characteristics of Clusters