Alexa Li

An Introduction to me!

Hello! I am Alexa Li, a student from MSBA at Wake Forest University. I was raised in Chongqing, a city in Southwestern China. Previously I worked for Nielsen Shanghai Office as an analyst, my focus was marketing research in CPG and retail. After my graduation, I will gain proficiency in R, SAS, SQL, Tableau and Python. You can see my Linkedin Profile for more information.

Academic Background

Master of Science in Business Analytics, (Wake Forest University, Winston-Salem, NC, the United States)
Bachelor of Arts in English Literature & Russian (Northeast Normal University, Changchun, Jilin, China)
Bachelor of Management in International Business (Northeast Normal University, Changchun, Jilin, China)

Professional Background

Previously I worked for Nielsen as an analyst, my main focus was marketing research about E-commerce for CPG and retail. I also facilitied Neilsen MarCom team with the SEO for Nielsen University department. The followings are some of the researches I co-worked with:

In the meanwhile, I co-founded an education consulting company Easybroad, which serves for clients who plan to pursue graduate degrees in the U.K and the U.S. I mainly worked for public relations and marketing analytics.

Experience with R

Very limited.
Coursera Certification:
Stataistics with R (Introduction to Probability and Data) offered by Duke University

Experience with Other Analytic Software

Excel
Coursera Certification:
- Business Metrics for Data-Dirven Companies offered by Duke University
- Data-Driven Decision Making offered by PwC
- Problem Solving with Excel offered by PwC
SPSS
Python
Coursera Certification:
- Programming for Everybody (Getting Started with Python) offered by University of Michigan
- Python Data Structures offered by University of Michigan
- Machine Learning Foundations: A Case Study Approach offered by University of Washington
SQL