Manhattan Prep Presentation: Brett Burk 2017/07/13

Manhattan Prep

Brett Burk
2017-07-14

Getting started

R used for the load-in and analysis.
All files (including this one) are on https://github.com/pagchomp/manhattanPrep 

library(reshape2)
folder <- "E:\\Projects\\manhattanPrep\\"
# folder <- "C:\\Users\\bmburk\\Dropbox\\Projects\\manhattanPrep\\"
# Load in
wf <- read.csv(paste0(folder, "GMATraw.csv"), stringsAsFactors = FALSE)
ques <- read.csv(paste0(folder, "GMATrawQues.csv"), stringsAsFactors = FALSE)
names(wf)[1] <- "SID"
names(wf) <- ques[,2]

# Create df for instructors
inst.df <- data.frame(Question = ques[2:24,2])

# Get unique codes
unique.codes <- unique(c(wf$`Lead Instructor Code`, wf$`Co-Instructor Code`))
# Create avgs vector
avgs <- numeric()
# Fill inst.df
for(uc in unique.codes){
  ic <- wf[wf$`Lead Instructor Code` == uc | wf$`Co-Instructor Code` == uc,]
  inst.df <- data.frame(inst.df, Mean = round(colMeans(ic[,2:24], na.rm = T), 3))
  names(inst.df)[ncol(inst.df)] <- uc
}

# R insists on adding X to the beginning of column names
colnames(inst.df) <- gsub("^X", "",  colnames(inst.df))

# Rotate and change names
inst.df <- data.frame(t(inst.df))
names(inst.df) <- ques[2:24,2]
inst.df <- inst.df[-1,]

# 
inst.df <- data.frame(instCode = row.names(inst.df), inst.df, stringsAsFactors = F, check.names = F)

inst.df <- melt(inst.df, id.vars = "instCode")
names(inst.df) <- c("Instructor", "Questions", "Means")

# Write data frame
write.csv(inst.df, paste0(folder, "cleanedManhattan.csv"), row.names = F)

# Create mean scores df and write it
ms.df <- data.frame(Question = ques[2:24,2], Mean = colMeans(wf[,2:24], na.rm = T))
ms.df[,3] <- ms.df[,2]
ms.df[,2] <- ms.df[,1]
ms.df[,1] <- NA
ms.df <- cbind(ms.df, 'Mean')
names(ms.df) <- c("Instructor", "Questions", "Means", "Type")
write.csv(ms.df, paste0(folder, "meanScores.csv"), row.names = F)

Means Exploration

How would you rate your overall learning experience with Manhattan Prep?
Mean: 3.63

1 2 3 4 NA
8 37 311 755 248

Knows [Test] content
Mean: 3.92

1 2 3 4 NA
1 3 91 1226 38

Is engaging
Mean: 3.81

1 2 3 4 NA
3 33 173 1112 38

Mean Scores for Each Question

Question Mean
2 How would you rate your overall learning experience with Manhattan Prep? 3.631863
3 Knows [Test] content 3.924300
4 Is engaging 3.812263
5 Communicates effectively 3.781983
6 Is approachable and friendly 3.822727
7 Is enthusiastic 3.853899
8 Cares about my success 3.613172
9 How would you rate [InstructorFirstName]'s teaching overall? 3.797880
10 Would you recommend [InstructorFirstName]? 3.786525
11 Class recordings 3.250000
12 Course slides 3.229679
13 Books 3.655970
14 Online materials 3.585403
15 Classroom is comfortable 3.286374
16 Location is accessible 3.458430
17 Overall ease of enrollment 3.697173
18 Guidance on enrollment options 3.452167

3 Knows [Test] content 3.924300
7 Is enthusiastic 3.853899
27 Knows GMAT content(co) 3.8495575



Question Mean
19 Payment & billing services 3.5847076
20 Receipt of course materials 3.6315396
21 Technical support 3.5045942
22 Timely and effective response 3.5901141
23 Professionalism and friendliness of staff 3.7018684
24 Would you recommend Manhattan [Test] to your friends? 3.7476085
25 Do you believe a dedicated corporate [Test] course for your company's employees 0.2422981
26 May we contact you to discuss arranging a dedicated corporate course at your com 0.0818260
27 Knows GMAT content(co) 3.8495575
28 Is engaging(co) 3.6747788
29 Communicates effectively(co) 3.7035398
30 Is approachable and friendly(co) 3.8185841
31 Is enthusiastic(co) 3.8163717
32 Cares about my success(co) 3.6615044
33 How would you rate [InstructorFirstName]'s teaching overall?(co) 3.7256637
34 Would you recommend [InstructorFirstName]? (co) 3.7101770

12 Course slides 3.229679
11 Class recordings 3.250000
15 Classroom is comfortable 3.286374

Aggregate by Course Type

Question Bootcamp In-Person Course Online Course Private Tutoring Self Study Workshop
How would you rate your overal 3.76 3.63 3.62 3.50 3.62 3.70
Knows [Test] content 3.90 3.93 3.93 3.90 NA 3.84
Is engaging 3.71 3.83 3.80 3.52 NA 3.76
Communicates effectively 3.76 3.78 3.81 3.57 NA 3.76
Is approachable and friendly 3.76 3.82 3.83 3.67 NA 3.84
Is enthusiastic 3.71 3.86 3.86 3.67 NA 3.85
Cares about my success 3.38 3.61 3.65 3.38 NA 3.59
How would you rate [Instructor 3.81 3.80 3.81 3.67 NA 3.74
Would you recommend [Instructo 3.76 3.79 3.80 3.71 NA 3.72
Class recordings NA NA NA NA 3.25 NA
Course slides 3.24 3.15 3.37 3.43 3.09 3.48
Books 3.71 3.62 3.74 3.76 3.77 3.61
Online materials 3.57 3.55 3.66 3.71 3.74 3.59
Classroom is comfortable 3.29 3.29 NA NA NA NA
Location is accessible 3.43 3.46 NA NA NA NA
Overall ease of enrollment 3.90 3.70 3.69 3.57 3.64 3.68
Guidance on enrollment options 3.57 3.45 3.44 3.62 3.53 3.43
Payment & billing services 3.71 3.57 3.61 3.24 3.64 3.67
Receipt of course materials 3.71 3.62 3.67 3.60 3.59 3.61




Question Bootcamp In-Person Course Online Course Private Tutoring Self Study Workshop
Technical support 3.45 3.50 3.53 3.38 3.53 3.51
Timely and effective response 3.57 3.57 3.62 3.57 3.65 3.66
Professionalism and friendline 3.76 3.69 3.72 3.71 3.65 NA
Would you recommend Manhattan 3.81 3.74 3.76 3.76 3.74 3.75
Do you believe a dedicated cor 0.10 0.26 0.20 NA NA NA
May we contact you to discuss 0.19 0.09 0.06 NA NA NA
Knows GMAT content(co) 3.83 NA 3.88 NA NA 3.76
Is engaging(co) 3.78 NA 3.67 NA NA 3.68
Communicates effectively(co) 3.72 NA 3.71 NA NA 3.67
Is approachable and friendly(c 3.83 NA 3.83 NA NA 3.78
Is enthusiastic(co) 3.89 NA 3.81 NA NA 3.83
Cares about my success(co) 3.39 NA 3.69 NA NA 3.62
How would you rate [Instructor 3.72 NA 3.75 NA NA 3.66
Would you recommend [Instructo 3.67 NA 3.74 NA NA 3.63
Program Description NA NA NA NA NA NA

Average Score Per Student

Min. 1st Qu. Median Mean 3rd Qu. Max.
1.428571 3.47619 3.736842 3.656834 3.909091 4

Average Score by Instructor Code

Min. 1st Qu. Median Mean 3rd Qu. Max.
2.81 3.34 3.425 3.395 3.4825 3.59

Instructor 69?

https://burkdatascience.shinyapps.io/manhattanPrep/

Frequency of Responses

Var1 Freq Pct
1 8 0.72
2 37 3.33
3 311 27.99
4 755 67.96

High and Low scores

'Low' is <= 2
'High' is > 2

question overall lowest highest high.low.diffs overall.low.diffs
How would you rate your overal 3.63 1.82 3.71 1.89 1.81
Knows [Test] content 3.92 3.65 3.93 0.28 0.27
Is engaging 3.81 3.05 3.84 0.80 0.77
Communicates effectively 3.78 2.93 3.81 0.88 0.85
Is approachable and friendly 3.82 3.16 3.85 0.69 0.66
Is enthusiastic 3.85 3.30 3.88 0.58 0.55
Cares about my success 3.61 2.74 3.64 0.89 0.87
How would you rate [name]'s te 3.80 2.91 3.83 0.93 0.89
Would you recommend [name]? 3.79 2.91 3.82 0.92 0.88
Class recordings 3.25 2.50 3.43 0.93 0.75
Course slides 3.23 2.36 3.25 0.89 0.87
Books 3.66 3.13 3.67 0.54 0.52
Online materials 3.59 2.93 3.60 0.67 0.66
Classroom is comfortable 3.29 2.72 3.28 0.56 0.56
Location is accessible 3.46 3.24 3.46 0.22 0.22
Overall ease of enrollment 3.70 3.29 3.71 0.42 0.41
Guidance on enrollment options 3.45 2.56 3.48 0.92 0.89



question overall lowest highest high.low.diffs overall.low.diffs
Payment & billing services 3.58 3.07 3.61 0.54 0.51
Receipt of course materials 3.63 3.07 3.67 0.60 0.56
Technical support 3.50 2.83 3.52 0.70 0.68
Timely and effective response 3.59 2.81 3.62 0.81 0.78
Professionalism and friendline 3.70 3.10 3.72 0.62 0.60
Would you recommend Manhattan 3.75 2.53 3.80 1.27 1.21
Do you believe a dedicated cor 0.24 0.22 0.25 0.03 0.03
May we contact you to discuss 0.08 0.09 0.09 0.00 0.00
Knows GMAT content(co) 3.85 3.54 3.86 0.32 0.31
Is engaging(co) 3.67 3.54 3.69 0.15 0.14
Communicates effectively(co) 3.70 3.54 3.72 0.19 0.17
Is approachable and friendly(c 3.82 3.62 3.82 0.21 0.20
Is enthusiastic(co) 3.82 3.54 3.81 0.27 0.28
Cares about my success(co) 3.66 3.23 3.67 0.44 0.43
How would you rate [name]'s te 3.73 3.46 3.74 0.28 0.26
Would you recommend [name]? (c 3.71 3.46 3.73 0.27 0.25

Communicates Effectively = 0.85
Cares about my success = 0.87
Course slides = 0.87
Guidance on enrollment options = 0.89

Linear model

R2 0.4617748
Adjusted R2 0.4441693

Coefficient P-Value
(Intercept) -0.588 0.056
Knows [Test] content 0.032 0.681
Is engaging -0.071 0.258
Communicates effectively 0.002 0.974
Is approachable and friendly -0.015 0.805
Is enthusiastic -0.043 0.526
Cares about my success 0.120 0.002
How would you rate [name]'s teaching overall? 0.362 0.000
Would you recommend [name]? 0.169 0.003
Course slides 0.075 0.009
Books 0.160 0.000
Online materials 0.086 0.010
Classroom is comfortable 0.032 0.242
Location is accessible 0.015 0.613
Overall ease of enrollment -0.031 0.534
Guidance on enrollment options 0.087 0.028
Payment & billing services 0.099 0.038
Receipt of course materials 0.017 0.654
Technical support -0.012 0.801
Timely and effective response -0.011 0.836
Professionalism and friendliness of staff 0.088 0.058
Has Coinstructor -0.024 0.845

Linear model 2

R2 0.3887274
Adjusted R2 0.3851666

Coefficient P-Value
(Intercept) 0.453 0.001
Cares about my success 0.268 0.000
Course slides 0.098 0.000
Books 0.177 0.000
Online materials 0.130 0.000
Guidance on enrollment options 0.117 0.000
Payment & billing services 0.108 0.001
Df Sum Sq Mean Sq F value Pr(>F)
Cares about my success 1 66.813 66.813 319.883 0.000
Course slides 1 27.922 27.922 133.681 0.000
Books 1 20.695 20.695 99.085 0.000
Online materials 1 8.412 8.412 40.276 0.000
Guidance on enrollment options 1 10.685 10.685 51.157 0.000
Payment & billing services 1 2.283 2.283 10.928 0.001
Residuals 1030 215.133 0.209 NA NA

Net Promoter Score

Using “How would you rate your overall learning experience with Manhattan Prep?”

  • Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Here they are 4s.
  • Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Here they are 3s.
  • Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. Here they are 2s and 1s.

Net Promoter Score Individual Questions

Would you recommend Manhattan [Test] to your friends?

V1 Prom.Freq Prom.Pct Pass.Freq Pass.Pct Detr.Freq Detr.Pct
1 3 0.4 NA NA 4 8.89
2 NA NA NA NA 15 33.33
3 39 5.17 165 53.05 24 53.33
4 713 94.44 146 46.95 2 4.44
SUM 755 100.01 311 100 45 99.99

Program Description

V1 Prom.Freq Prom.Pct Pass.Freq Pass.Pct Detr.Freq Detr.Pct
Bootcamp 13 1.72 4 1.29 NA NA
In-Person Course 475 62.91 198 63.67 29 64.44
Online Course 172 22.78 80 25.72 8 17.78
Private Tutoring 9 1.19 6 1.93 1 2.22
Self Study 20 2.65 7 2.25 2 4.44
Workshop 66 8.74 16 5.14 5 11.11
SUM 755 99.99 311 100 45 99.99

Net Promoter Score Individual Questions Continued

Is engaging

V1 Prom.Freq Prom.Pct Pass.Freq Pass.Pct Detr.Freq Detr.Pct
1 1 0.14 1 0.33 1 2.33
2 4 0.54 9 2.96 14 32.56
3 51 6.94 81 26.64 10 23.26
4 679 92.38 213 70.07 18 41.86
SUM 735 100 304 100 43 100.01

Communicates effectively

V1 Prom.Freq Prom.Pct Pass.Freq Pass.Pct Detr.Freq Detr.Pct
1 1 0.14 3 0.99 4 9.3
2 3 0.41 15 4.93 13 30.23
3 60 8.16 87 28.62 8 18.6
4 671 91.29 199 65.46 18 41.86
SUM 735 100 304 100 43 99.99

Net Promoter Score Individual Questions Continued

Cares about my success

V1 Prom.Freq Prom.Pct Pass.Freq Pass.Pct Detr.Freq Detr.Pct
1 5 0.68 4 1.32 9 20.93
2 7 0.95 39 12.83 8 18.6
3 130 17.69 126 41.45 11 25.58
4 593 80.68 135 44.41 15 34.88
SUM 735 100 304 100.01 43 99.99

Course slides

V1 Prom.Freq Prom.Pct Pass.Freq Pass.Pct Detr.Freq Detr.Pct
1 2 0.27 3 0.99 4 8.89
2 52 6.98 54 17.76 24 53.33
3 350 46.98 211 69.41 14 31.11
4 341 45.77 36 11.84 3 6.67
SUM 745 100 304 100 45 100

Net Promoter Score Individual Questions Continued

Guidance on enrollment options

V1 Prom.Freq Prom.Pct Pass.Freq Pass.Pct Detr.Freq Detr.Pct
1 NA NA 4 1.3 5 11.63
2 29 3.91 41 13.36 19 44.19
3 215 28.98 177 57.65 9 20.93
4 498 67.12 85 27.69 10 23.26
SUM 742 100.01 307 100 43 100.01

Professionalism and friendliness of staff

V1 Prom.Freq Prom.Pct Pass.Freq Pass.Pct Detr.Freq Detr.Pct
1 NA NA 1 0.35 NA NA
2 1 0.15 13 4.53 11 28.21
3 109 16.17 126 43.9 13 33.33
4 564 83.68 147 51.22 15 38.46
SUM 674 100 287 100 39 100

Questions?

Thank you