GSSA Business Review. Nov 2016

From Observations to Wisdom

Data Continuum

Data Continuum

The Power of Visualization

Nissl Stain

Golgi Stain

Statistical Graphics

Definition

Statistical Graphics

Definition

  1. Mapping from Data

  2. To an Aesthetic Attribute (color, shape, size)

  3. Of Geometric Objects (points, lines, bars)

  4. Ultimate Goal: better understanding of the data -> Wisdom

Statistical Graphics

Example

Analytical vs Graphic Views

Anscombe's Quartet

##   x1   y1 x2   y2 x3    y3 x4   y4
## 1 10 8.04 10 9.14 10  7.46  8 6.58
## 2  8 6.95  8 8.14  8  6.77  8 5.76
## 3 13 7.58 13 8.74 13 12.74  8 7.71
## 4  9 8.81  9 8.77  9  7.11  8 8.84
## 5 11 8.33 11 9.26 11  7.81  8 8.47
## 6 14 9.96 14 8.10 14  8.84  8 7.04

The mean, the variance, the correlation and the regression values are all identical.

Mean(x1) Mean(x2) Mean(x3) Mean(x4)
9 9 9 9
Mean(y1) Mean(y2) Mean(y3) Mean(y4)
7.5 7.5 7.5 7.5

Plotting Anscombe's Dataset

Statistical Graphics - GSSA Data

With R

The Nature of GSSA Data

  1. Consumer-derived data
  2. GSSA's focus is complaints containing adverse events
  3. It's standardized and codified according to MedDRA
  4. It offers a unique lens with which to view consumers' feedback on our products
  5. It allows us to perform signal detection and identify specific issues with our products
  6. GSSA data provides multiple data views such as historical, global and regional views to support new/similar product launches globally or regionally
  7. GSSA data offers many possibilities for the application of Data Science and Data Mining techniques

Disproportionality Analysis (PRR)

Data Table

Plotting the PRR Analysis

Sunburst Plot

Serious Cases per Fiscal Year

Legend

The R Environment

Thanks!

Questions?