Assignment 4 - Topic analysis

Group Name: Boston Tycoons

Group Members:

Abhishek Nigam: 71610001

Bhargab Dutta: 71610010

Hemant Sahni: 71610029

Navjeet Singh: 71610041

Interpreted Topics

1) A Digital Society

2) The Silicon Valley

3) It is the Telecom Era

Background

Text Analysis with a wide range of documents to interpret and create relationship of different topics sounded as a equivocal task at first but than we started tweaking the code getting into different interpretations of topics and identifying co-relations of the tokens with the topics and the documents, which was fulfilling and we could conclude on some interpretations laid down below.

We identified and could infer the clear insights about the topics by using K =‘5’ from the LDA model to could get clear sense and story about 3 topics.

Storyline - Analysis

A Digital Society

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The Word Cloud here describes the era of digital society where customers (most frequent occurring word) are the focus of the digital world revolving around the plethora of digital products in the market.

The digital products and its relationship with the Co-occurrence Graph in some sense depicts the relationship of digital products like online business solutions , services, data, video contents and tools and the way they are revolutionizing and influencing the way of doing business in this era. The visuals give us a conclusion of how the applications of vast information on the web, online users base, technologies and software build on top of it has reflected over how the end products, business and have changed.

The Silicon Valley

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The ‘Silicon Valley’ is a well versed form fit here as the word cloud describes the supply chain products business where the core product is the ‘Semi conductor’.

The digital products and its relationship with the Co-occurrence Graph in some sense depicts the relationship of digital products like online business solutions , services, data, video contents and tools and the way they are revolutionizing and influencing the way of doing business in this era. The visuals give us a conclusion of how the applications of vast information on the web, online users base, technologies and software build on top of it has reflected over how the end products, business and have changed.

It is the Telecom Era

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The Word Cloud in co-relation with the Co-occurrence graph describes the Telecom Market space where customer stands at the centric point of the telecom service which the word cloud depicts as a hefty business where the Cellular Network Carriers though provide a simple standard set of services: voice and data-broadband but at the backbone deal with lot of thrusts from scaling satellite , buying spectrum aligning it with the latest technologies (lte) and regulations formed by regulatory bodies (fcc), to compete it with the competitors by putting the best in operations and rates and the in-market offer.

The Co-occurrence Graph in some sense concludes by defining the relation between the customers as main entity which revolves around to get the best services and network, offers from the carriers and always the goal and focus point of the cellular telecom network shown in the 2nd entity formed by fcc – regulations, cellular ecosystem and era of wireless technology completing the relation.

The Incomplete Stories

The Void Visuals:

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Reasons for not choosing topic 2 and 5:

Topic 2:

  • Links the products in very vague from the government officials and executives (president, vice president) to software- technologies , solar wafer, research and design which sums up into multiple directions and not concluding into a single business domain for interpretation.

Topic 5:

  • Topic 5 points towards the health-care segment into one space whereas into the electronic ,information,financial services and printing industry into the other which again sums up into multi-directional business units and thus not providing a concrete analysis over the topic.

Conclusion & Learning

The Text Analysis and interpretation exercise provides a crisp and direct insights over what could be infer from a multiple set of documents and topics.

The exercise also lays out a sense and directions where such analysis can be used providing applications and aid such as :

As a Customer Service Aid:

Interpreting and analyzing the multiple thousands of mails from customers coming into the server and putting up the interpretation and pitching their voice smoothly towards the executives for what is priority and the action.

Gathering A quick Competitive insights:

Thousands of documents in the web and in your bucket, but who has got the time to read? Text Analysis can help here to interpret and put up the most important info and details of what your competitor is doing by marking you up with a quick insightful picture.

Improvisations from today to do best for tomorrow:

The zeroth step for solving any business problems is to first knowing what needs to be solved. The text analysis defines the clear map and structure over how the company and its business is laid out and how everything revolves around and putting up with what is coming up ‘Next’.

‘Next’ - in some sense somewhere being the pain areas associated to the core product or customer segment(from the co-occurrence graph) and letting your prepare the action plan for it.