Introduction

The following project utilizes New York Times Books API analyze best-selling books in the Advice, How-To & Miscellaneous category, concentrating on self-help and personal development.

Research query I’m answering is pinpointing which books rank highest, and how long have they stayed on the best-seller list ?

API Selection

I chose New York Times Books API, with the endpoint being https://api.nytimes.com/svc/books/v3/lists/current/advice-how-to-and-miscellaneous.json

The function of endpoint is to obtain the present best-seller rankings for the Advice, How-to & Miscellaneous category, which covers my desired genre.

API request

We will use NY TIMES API to obtain the list.

library(httr)
library(jsonlite)
library(dplyr)
library(tibble)
library(knitr)
url <- "https://api.nytimes.com/svc/books/v3/lists/current/advice-how-to-and-miscellaneous.json"


api_key <- Sys.getenv("NYT_API_KEY")

response <- GET(
  url,
  query = list("api-key" = api_key)
)

status_code(response)
## [1] 200

Parsing the JSON Response

json_text <- content(response, as = "text", encoding = "UTF-8")


nyt_data <- fromJSON(json_text)


names(nyt_data)
## [1] "status"        "copyright"    
## [3] "num_results"   "last_modified"
## [5] "results"

Data Transformation

The JSON response has nested book info within the results field. I plan to extract the book records and select the variables important to my research query.

books_raw <- nyt_data$results$books

names(books_raw)
##  [1] "age_group"           
##  [2] "amazon_product_url"  
##  [3] "article_chapter_link"
##  [4] "asterisk"            
##  [5] "author"              
##  [6] "book_image"          
##  [7] "book_image_height"   
##  [8] "book_image_width"    
##  [9] "book_review_link"    
## [10] "book_uri"            
## [11] "contributor"         
## [12] "contributor_note"    
## [13] "created_date"        
## [14] "dagger"              
## [15] "description"         
## [16] "first_chapter_link"  
## [17] "price"               
## [18] "primary_isbn10"      
## [19] "primary_isbn13"      
## [20] "publisher"           
## [21] "rank"                
## [22] "rank_last_week"      
## [23] "sunday_review_link"  
## [24] "title"               
## [25] "updated_date"        
## [26] "weeks_on_list"       
## [27] "isbns"               
## [28] "buy_links"
head(books_raw)
##   age_group
## 1          
## 2          
## 3          
## 4          
## 5          
## 6          
##                                                                           amazon_product_url
## 1                                  https://www.amazon.com/dp/0593234170?tag=thenewyorktim-20
## 2                                  https://www.amazon.com/dp/1400356822?tag=thenewyorktim-20
## 3                                  https://www.amazon.com/dp/B0H2GJJVDW?tag=thenewyorktim-20
## 4                                  https://www.amazon.com/dp/1401971369?tag=thenewyorktim-20
## 5                                  https://www.amazon.com/dp/1668032147?tag=thenewyorktim-20
## 6 https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299?tag=thenewyorktim-20
##   article_chapter_link asterisk
## 1                             0
## 2                             0
## 3                             0
## 4                             0
## 5                             0
## 6                             0
##                                   author
## 1                             Ina Garten
## 2                Philip Anthony Mitchell
## 3                          Ethan Mollick
## 4         Mel Robbins and Sawyer Robbins
## 5 Andrew D. Huberman with Jessica Wapner
## 6                            James Clear
##                                                      book_image
## 1 https://static01.nyt.com/bestsellers/images/9780593234174.jpg
## 2 https://static01.nyt.com/bestsellers/images/9781400356829.jpg
## 3 https://static01.nyt.com/bestsellers/images/9798217181391.jpg
## 4 https://static01.nyt.com/bestsellers/images/9781401971366.jpg
## 5 https://static01.nyt.com/bestsellers/images/9781668032145.jpg
## 6 https://static01.nyt.com/bestsellers/images/9780735211292.jpg
##   book_image_height book_image_width
## 1               500              381
## 2               500              333
## 3               500              331
## 4               400              312
## 5               500              318
## 6               400              312
##   book_review_link
## 1                 
## 2                 
## 3                 
## 4                 
## 5                 
## 6                 
##                                          book_uri
## 1 nyt://book/48b8ec97-110c-57dc-8e69-6389607bfbb0
## 2 nyt://book/a9febde8-094b-5f49-b850-8fca759d615c
## 3 nyt://book/6b3788b5-0328-5560-859c-ef60624ac1fe
## 4 nyt://book/9639c9a8-e41f-50f7-beca-289f3fdd52af
## 5 nyt://book/3a986f8b-484f-58ec-a583-4d4b64c04d45
## 6 nyt://book/0398a355-c032-534e-a0af-647b06f0840d
##                                 contributor
## 1                             by Ina Garten
## 2                by Philip Anthony Mitchell
## 3                          by Ethan Mollick
## 4         by Mel Robbins and Sawyer Robbins
## 5 by Andrew D. Huberman with Jessica Wapner
## 6                            by James Clear
##   contributor_note             created_date
## 1                  2026-10-28T17:27:55.954Z
## 2                  2026-10-21T17:29:29.474Z
## 3                  2026-10-28T17:27:56.101Z
## 4                  2026-10-22T19:42:06.651Z
## 5                   2026-09-23T18:21:02.85Z
## 6                  2026-10-21T18:00:43.614Z
##   dagger description first_chapter_link
## 1      0                               
## 2      0                               
## 3      0                               
## 4      0                               
## 5      0                               
## 6      1                               
##   price primary_isbn10 primary_isbn13
## 1  0.00                 9780593234174
## 2  0.00                 9781400356829
## 3  0.00                 9798217181391
## 4  0.00                 9781401971366
## 5  0.00                 9781668032145
## 6  0.00                 9780735211292
##         publisher rank rank_last_week
## 1 Clarkson Potter    1              0
## 2   Thomas Nelson    2              1
## 3       Portfolio    3              0
## 4       Hay House    4              6
## 5   Simon Element    5              3
## 6           Avery    6              4
##   sunday_review_link               title
## 1                             SIMPLY INA
## 2                                CONTEND
## 3                           CO-EXISTENCE
## 4                    THE LET THEM THEORY
## 5                              PROTOCOLS
## 6                          ATOMIC HABITS
##               updated_date weeks_on_list
## 1 2026-10-28T17:27:55.954Z             1
## 2 2026-10-21T17:29:29.474Z             2
## 3 2026-10-28T17:27:56.101Z             1
## 4 2026-10-22T19:42:06.651Z            96
## 5  2026-09-23T18:21:02.85Z             6
## 6 2026-10-21T18:00:43.614Z           360
##             isbns
## 1 , 9780593234174
## 2 , 9781400356829
## 3 , 9798217181391
## 4 , 9781401971366
## 5 , 9781668032145
## 6 , 9780735211292
##                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 buy_links
## 1                                                Amazon, Apple Books, Barnes & Noble, Books-A-Million, Bookshop.org, https://www.amazon.com/dp/0593234170?tag=thenewyorktim-20, https://goto.applebooks.apple/9780593234174?at=10lIEQ, https://barnesandnoble.sjv.io/c/197432/1961179/22009?prodsku=9780593234174&u=https%3A%2F%2Fwww.barnesandnoble.com%2Fw%2Fsimply-ina-ina-garten%2F1149724863%3Fean%3D9780593234174&intsrc=APIG_15890, https://www.anrdoezrs.net/click-7990613-35140?url=https%3A%2F%2Fwww.booksamillion.com%2Fp%2FSimply-Ina%2FIna-Garten%2F9780593234174, https://bookshop.org/a/3546/9780593234174
## 2                            Amazon, Apple Books, Barnes & Noble, Books-A-Million, Bookshop.org, https://www.amazon.com/dp/1400356822?tag=thenewyorktim-20, https://goto.applebooks.apple/9781400356829?at=10lIEQ, https://barnesandnoble.sjv.io/c/197432/1961179/22009?prodsku=9781400356829&u=https%3A%2F%2Fwww.barnesandnoble.com%2Fw%2Fcontend-philip-anthony-mitchell%2F1149894242%3Fean%3D9781400356829&intsrc=APIG_15890, https://www.anrdoezrs.net/click-7990613-35140?url=https%3A%2F%2Fwww.booksamillion.com%2Fp%2FContend%2FPhilip-Anthony-Mitchell%2F9781400356829, https://bookshop.org/a/3546/9781400356829
## 3                                      Amazon, Apple Books, Barnes & Noble, Books-A-Million, Bookshop.org, https://www.amazon.com/dp/B0H2GJJVDW?tag=thenewyorktim-20, https://goto.applebooks.apple/9798217181391?at=10lIEQ, https://barnesandnoble.sjv.io/c/197432/1961179/22009?prodsku=9798217181391&u=https%3A%2F%2Fwww.barnesandnoble.com%2Fw%2Fco-existence-ethan-mollick%2F1150229796%3Fean%3D9798217181391&intsrc=APIG_15890, https://www.anrdoezrs.net/click-7990613-35140?url=https%3A%2F%2Fwww.booksamillion.com%2Fp%2FCo-Existence%2FEthan-Mollick%2F9798217181391, https://bookshop.org/a/3546/9798217181391
## 4                  Amazon, Apple Books, Barnes and Noble, Books-A-Million, Bookshop.org, https://www.amazon.com/dp/1401971369?tag=thenewyorktim-20, https://goto.applebooks.apple/9781401971366?at=10lIEQ, https://barnesandnoble.sjv.io/c/197432/1961179/22009?prodsku=9781401971366&u=https%3A%2F%2Fwww.barnesandnoble.com%2Fw%2Fthe-let-them-theory-mel-robbins%2F1146342595%3Fean%3D9781401971366&intsrc=APIG_15890, https://www.anrdoezrs.net/click-7990613-35140?url=https%3A%2F%2Fwww.booksamillion.com%2Fp%2FTHE%2BLET%2BTHEM%2BTHEORY%2FMel%2BRobbins%2F9781401971366, https://bookshop.org/a/3546/9781401971366
## 5                                Amazon, Apple Books, Barnes & Noble, Books-A-Million, Bookshop.org, https://www.amazon.com/dp/1668032147?tag=thenewyorktim-20, https://goto.applebooks.apple/9781668032145?at=10lIEQ, https://barnesandnoble.sjv.io/c/197432/1961179/22009?prodsku=9781668032145&u=https%3A%2F%2Fwww.barnesandnoble.com%2Fw%2Fprotocols-andrew-d-huberman-phd%2F1145846225%3Fean%3D9781668032145&intsrc=APIG_15890, https://www.anrdoezrs.net/click-7990613-35140?url=https%3A%2F%2Fwww.booksamillion.com%2Fp%2FProtocols%2FAndrew-D-Huberman%2F9781668032145, https://bookshop.org/a/3546/9781668032145
## 6 Amazon, Apple Books, Barnes and Noble, Books-A-Million, Bookshop.org, https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299?tag=thenewyorktim-20, https://goto.applebooks.apple/9781847941831?at=10lIEQ, https://barnesandnoble.sjv.io/c/197432/1961179/22009?prodsku=9780735211292&u=https%3A%2F%2Fwww.barnesandnoble.com%2Fw%2Fatomic-habits-james-clear%2F1129201155%3Fean%3D9780735211292&intsrc=APIG_15890, https://www.anrdoezrs.net/click-7990613-35140?url=https%3A%2F%2Fwww.booksamillion.com%2Fp%2FATOMIC%2BHABITS%2FJames%2BClear%2F9780735211292, https://bookshop.org/a/3546/9780735211292
books_tidy <- books_raw %>%
  as_tibble() %>%
  select(
    rank,
    title,
    author,
    publisher,
    weeks_on_list,
    rank_last_week,
    description
  ) %>%
  arrange(rank)

print(books_tidy)
## # A tibble: 10 × 7
##     rank title author publisher weeks_on_list
##    <int> <chr> <chr>  <chr>             <int>
##  1     1 SIMP… Ina G… Clarkson…             1
##  2     2 CONT… Phili… Thomas N…             2
##  3     3 CO-E… Ethan… Portfolio             1
##  4     4 THE … Mel R… Hay House            96
##  5     5 PROT… Andre… Simon El…             6
##  6     6 ATOM… James… Avery               360
##  7     7 MEDI… Ayesh… Clarkson…             1
##  8     8 SIMP… Sadia… Clarkson…             1
##  9     9 WELC… Taryn… 37 Ink                1
## 10    10 MAKI… Lysa … Thomas N…             4
## # ℹ 2 more variables: rank_last_week <int>,
## #   description <chr>
glimpse(books_tidy)
## Rows: 10
## Columns: 7
## $ rank           <int> 1, 2, 3, 4, 5, 6, 7,…
## $ title          <chr> "SIMPLY INA", "CONTE…
## $ author         <chr> "Ina Garten", "Phili…
## $ publisher      <chr> "Clarkson Potter", "…
## $ weeks_on_list  <int> 1, 2, 1, 96, 6, 360,…
## $ rank_last_week <int> 0, 1, 0, 6, 3, 4, 0,…
## $ description    <chr> "", "", "", "", "", …
colSums(is.na(books_tidy))
##           rank          title         author 
##              0              0              0 
##      publisher  weeks_on_list rank_last_week 
##              0              0              0 
##    description 
##              0

Data Cleaning

books_tidy <- books_tidy %>%
  mutate(
    description = na_if(trimws(description), "")
  )

colSums(is.na(books_tidy))
##           rank          title         author 
##              0              0              0 
##      publisher  weeks_on_list rank_last_week 
##              0              0              0 
##    description 
##             10

Best-Seller Ranking Analysis

This portion outlines the 5 highest-ranked books and looks at the amount of weeks they have shown on the New York Times best-seller list.

top_five <- books_tidy %>%
  arrange(rank) %>%
  slice_head(n = 5) %>%
  select(rank, title, author, weeks_on_list)

knitr::kable(top_five)
rank title author weeks_on_list
1 SIMPLY INA Ina Garten 1
2 CONTEND Philip Anthony Mitchell 2
3 CO-EXISTENCE Ethan Mollick 1
4 THE LET THEM THEORY Mel Robbins and Sawyer Robbins 96
5 PROTOCOLS Andrew D. Huberman with Jessica Wapner 6
books_summary <- books_tidy %>%
  summarise(
    total_books = n(),
    average_weeks = mean(weeks_on_list),
    median_weeks = median(weeks_on_list),
    longest_weeks = max(weeks_on_list)
  )

knitr::kable(books_summary, digits = 2)
total_books average_weeks median_weeks longest_weeks
10 47.3 1.5 360
longest_running <- books_tidy %>%
  arrange(desc(weeks_on_list)) %>%
  slice_head(n = 5) %>%
  select(title, author, rank, weeks_on_list)

knitr::kable(longest_running)
title author rank weeks_on_list
ATOMIC HABITS James Clear 6 360
THE LET THEM THEORY Mel Robbins and Sawyer Robbins 4 96
PROTOCOLS Andrew D. Huberman with Jessica Wapner 5 6
MAKING PEACE WITH WHAT I CAN’T CONTROL Lysa TerKeurst 10 4
CONTEND Philip Anthony Mitchell 2 2

Data Cleaning Findings

THe NY Times Book API yielded data in JSON format with nested book records. I took the books from the results field and changed them into a tidy data frame implementing dplyr and tibble,

Having selected 7 variables important to analysis: rank, title, author, publisher, weeks on the list, previous week’s rank, and description. Every row represents one book.

The beginning missing-value check produced zero missing values. But, some descriptions had empty strings, which were adjusted to NA to showcase missing info more precisely. The ranking variables were already stored as integers, removing the need for more type conversion.

Conclusion

The NY Times Books API properly gave best-seller data from the Advice, How-To & Miscellaneous category. Parsing and cleaningthe JSON response allowed me to create a tidy data frame containing 10 books and seven variables.

The analytical results showed that the present rankings don’t actually reflect long-term popularity. For instance, “The Let Them Theory ranked 4th in spite of staying on the list for 96 weeks ! The category also included books outside the self-help-specific genre, which restricts conclusions about the personal development names.