SMK 106 · Lesson 11 — Listen. Show benefits. Be honest. Close.
01
Ask a question to find out what the customer needs.
02
Explain how the product helps the customer.
03
Answer a concern politely and ask for the sale.
Success looks like: a short, friendly, honest pitch that matches what the customer needs.
PITCH A
No question. No reason.
PITCH B
“This one keeps drinks cold for 24 hours and fits in your bag.”
Talk to your partner: Which pitch is better? Why?
Ask what the customer needs.
“What will you use it for?”
Explain how the product helps.
“It has ___, so you can ___.”
Give a true reason to buy today.
“The offer ends on Friday.”
Answer a concern. Ask for the sale.
“Would you like to take it?”
Feature = what the product has
Benefit = how it helps the customer
USP = what makes it different
1. What is step 1 of a sales pitch?
2. Write one question you can ask a customer.
3. Finish: “This bag has many pockets, so you can ______.”
4. Can you say “Only 2 left!” if it is not true? Why?
5. The customer says “It’s too expensive.” What can you say?
6. How do you finish a sales pitch?
1. Listen — ask what the customer needs.
2. “What will you use it for?” · “What is important to you?” · “What is your budget?”
3. “…so you can keep your things organised.” (a benefit = how it helps)
4. No. A salesperson must be honest, or the customer will not trust you again.
5. “I understand. It costs more, but it lasts longer. Would you like to see a cheaper one?”
6. Ask for the sale: “Would you like to take it?”
The challenge: a shop in the mall needs your help. Make a poster and a 1-minute pitch to sell one product.
Café combo deal
Fast charging
Gift box
Laptop pocket
Keeps drinks cold
Strong and slim
“This ______ has ______, so you can ______.”
Feedback: “I liked ____.” “Next time, try ____.”
1. Listen Do not interrupt.
2. Answer Explain the value or offer another option.
3. Check “Does that help?”
A
B
C
Each round: 3 minutes role-play + 2 minutes feedback. Then swap roles and take a new scenario card. Everyone is the salesperson once.
SCENARIO 1
Mariam needs to charge her phone during long college days.
SCENARIO 2
Fatima is buying an Eid gift for her mother.
SCENARIO 3
Hessa carries a laptop and many books every day.
SCENARIO 4
Noura wants a quick, cheap breakfast before work.
SCENARIO 5
Shamma dropped her phone twice this month.
SCENARIO 6
Alia walks outside a lot in the hot summer.
Remember: only use the facts on your card. Do not invent offers.
1. What should a salesperson do first?
A. Ask about customer needs B. Close the sale C. Talk about the price
2. Which is a benefit of a foldable umbrella?
A. It is black B. It fits easily in your bag C. It has a handle
3. Which is an honest reason to buy now?
A. Invent a deadline B. A real offer that ends Friday C. Say “last one” without checking
4. The customer says “too expensive”. You…
A. Argue B. Ignore it C. Listen and explain the value or another option
5. Which is a closing question?
A. “Where do you live?” B. “Would you like to take it?” C. “Do you like shopping?”
6. Put the 4 steps in order: Handle + close · Listen · Create urgency · Show benefits
Swap papers with your partner and mark them. Write the score out of 6 at the top.
01
to find out what the customer needs.
02
“It has _____, so you can _____.”
03
answer a concern and ask for the sale.
EXIT TICKET · WRITE ON YOUR QUIZ PAPER
SMK 106 · Lesson 11 · Make a Sales Pitch