Instructions
Read each of the five multiple-choice questions below. Questions
assume Google Analytics 4 (GA4).
Do not answer on this page. Submit your answer to
each question through the Microsoft Form provided by your
instructor.
Question 1
In GA4, a session begins when a user opens your
website or app. By default, when does a session end due to
inactivity?
- A. After 5 minutes of inactivity
- B. After 30 minutes of inactivity
- C. After 24 hours of inactivity
- D. Only when the user closes the browser tab
Question 2
In GA4, how do you turn a user action (such as purchase
or generate_lead) into a conversion?
- A. Create a new Goal that uses a destination
URL
- B. Add a UTM parameter to the event name
- C. Increase the session timeout
- D. Mark the event as a key event
Question 3
What is the fundamental data model GA4 uses to track user
behavior?
- A. Everything is an event, including page
views
- B. Pageviews, sessions, and hits are tracked as
separate hit types
- C. Only e-commerce transactions are tracked as
events
- D. Only server-side logs are used, so no browser
tagging is needed
Question 4
Which of the following is NOT a standard UTM
parameter?
- A.
utm_source
- B.
utm_medium
- C.
utm_keyword
- D.
utm_campaign
Question 5
In GA4, which of the following qualifies a session as an
engaged session?
- A. The session includes at least one purchase
- B. The session lasts longer than 10 seconds, has a
key event, or has 2 or more page views
- C. The session comes from a paid campaign with UTM
tags
- D. The session has at least 5 page views and lasts
longer than 5 minutes
Jimmy Zhenning Xu, Ph.D. | github.com/utjimmyx