That’s me at my University of Greenwich graduation ceremony.

Hi! My name is Nguyen Thi My Dieu, and you can call me Dulcie. I am from Vietnam, and I am currently pursuing a Master of Science in Business Analytics at Xavier University in Cincinnati, Ohio.

My background is in business administration, and I have experience in influencer marketing and business operations. Through my work, I became interested in how data can help businesses understand their customers and improve their decisions.

I hope to become a business analyst and apply my knowledge to business challenges in Vietnam.

Academic Background

Xavier University

I am currently studying for a Master of Science in Business Analytics at Xavier University. I want to strengthen my skills in working with data and learn how to connect analytical results with practical business decisions.

University of Greenwich

I completed my undergraduate studies in business administration through the University of Greenwich’s program in Vietnam from 2019 to 2024, graduating with Second Class Honours (1st Division).

My coursework included:

  • Management Accounting
  • Statistics for Management
  • Global Business Environment
  • Organizational Decision Making
  • Operations and Project Management
  • Financial Management

During my undergraduate studies, I worked on projects involving fast food consumption among university students, financial analysis, and global market trends. These projects helped me understand how data can support business planning.

Professional Background

Influencer Specialist at Ibooming Vietnam

  • My experience at Ibooming Vietnam involved researching and evaluating influencers based on their audience profiles, engagement metrics, and previous campaign performance.

  • I also analyzed campaign results using measures such as views, engagement rates, conversion rates, and return on investment. Another part of my role involved working with content teams and clients to coordinate campaign briefs and deliverables.

  • This experience helped me see how data can support marketing decisions and evaluate campaign effectiveness.

Operations Assistant at Nice Entertainment Culture Media

  • From March 2024 to February 2025, I worked as an Operations Assistant at Nice Entertainment Culture Media in Ho Chi Minh City.

  • I collected and analyzed viewer data from TikTok and YouTube, monitored livestream performance, and prepared weekly reports on user trends and key performance indicators.

  • I also worked with other team members to improve daily workflows and support content production.

Business Intern at VR 360 - DTS Group

  • From August 2022 to February 2023, I worked as a Business Intern at VR 360 - DTS Group in Da Nang.

  • My responsibilities included analyzing consumer data, supporting product presentations, and preparing sales and performance reports. This role gave me an opportunity to connect what I learned in class with business tasks.

Experience with R

Experience with Other Analytic Software

What I Hope to Learn

My goal in this course is to become more comfortable preparing data for analysis. In my previous work, I often used performance metrics to understand results. I now want to develop the technical skills needed to work with the data behind those metrics.

I also hope to learn how to create reports that are clear, organized, and easy for other people to understand.

To learn more about my university, visit the Xavier University, University of Greenwich