Marketing Campaign
Customer Personality Analysis
The dataset I chose was the Customer Personality Analysis dataset from Kaggle. It includes customer income, spending, and marketing response information.
Dataset and Sample
| Sample | Observations |
|---|---|
| Original Dataset | 2240 |
| Sample Used | 1120 |
The original dataset had 2240 observations. I used 1120 observations, which was half of the dataset.
EDA 1: Customer Response
The graph compares customers who responded to the marketing campaign with those who did not respond to the campaign.
EDA 2: Income and Spending
| Measurement | Value |
|---|---|
| Pearson Correlation | 0.576 |
What I Learned
I learned that most customers did not respond to the campaign. I also found that income and spending have a relationship. This could help marketers better understand customer behavior.