All numbers for the wrap deck, formatted per reporting conventions. Source: Creator IQ (as of 2026-08-05) + campaign measurement sheet. ▲ marks values that beat benchmark/forecast (render green).
Live CIQ values are as of 2026-08-05; posts keep accruing after reporting. Verified values come from the campaign measurement sheet (final reporting) — CPM/CPE are computed on the verified basis per team convention.
| Metric | Live CIQ (2026-08-05) | Verified (final reporting) |
|---|---|---|
| IMPRESSIONS | 2.3M | 1.94M |
| ENGAGEMENTS | 151.32K | 144.49K |
| ENGAGEMENT RATE | 7.54% | 7.45% |
| CPM | – | $34.29 |
| CPE | – | $0.46 |
| REACH | 1.93M | – |
| EMV | $434.6K | – |
| SMV | $546.7K | – |
| CUMULATIVE FOLLOWING | 8,878,758 | – |
| Stat | Value |
|---|---|
| Total creators live (CIQ) | 8 |
| Total original pieces of content | 7 |
| Total amplifier activations | 1 |
| Total posts live | 45 |
| Format | Posts | Creators | Views (Impressions) | Engagements | ER | Reach | EMV | SMV | Followers |
|---|---|---|---|---|---|---|---|---|---|
| Facebook - Reel | 3 | 3 | 123.24K | 2.97K | 2.41% | 94.08K | $25.7K | $8.8K | 623.2K |
| Facebook - Video | 2 | 2 | 23.57K | 2.98K | 12.62% | 18.8K | $17.5K | $2.2K | 303.38K |
| Instagram - Image | 8 | 6 | 191.99K | 7.18K | 8.52% | 430.85K | $23.2K | $34.9K | 2.29M |
| Instagram - Reel | 7 | 7 | 585.02K | 46.65K | 7.97% | 502.5K | $139.5K | $39.2K | 2.87M |
| Instagram - Story | 9 | 8 | 211.98K | 9.83K | 5.41% | 66.96K | $40.8K | $56.8K | 2.93M |
| TikTok - Video | 5 | 5 | 203.32K | 25.52K | 12.55% | 150.14K | $53.2K | $17.2K | 4.23M |
| X - Text | 2 | 2 | 3.96K | 86 | 0.02% | 3.25K | $817 | $1.8K | 401.76K |
| X - Video | 1 | 1 | 800 | 2.69K | 14.05% | 676 | $23.4K | $6.1K | 19.17K |
| Web - Blog | 3 | 3 | – | 441 | – | – | $16.4K | $3K | 0 |
| YouTube - Short | 5 | 4 | 952.91K | 52.97K | 13.99% | 658.47K | $94.1K | $376.6K | 371.16K |
| Creator | Handle | Posts | Views (Impressions) | Engagements | ER | Reach | EMV | SMV | Followers |
|---|---|---|---|---|---|---|---|---|---|
| GenericArtDad | genericartdad | 5 | 1.47M | 84.08K | 10.01% | 1.1M | $171K | $380.9K | 2.03M |
| Elizabeth Booker Houston | thedevilsopposingcounsel | 5 | 175.87K | 25.64K | 13.48% | 330.27K | $69.9K | $31.4K | 653.21K |
| Blair Imani | blairimani | 6 | 300.99K | 19.27K | 6.4% | 187.52K | $72.8K | $71.8K | 1.14M |
| peacefulprogressive | joshtheprogressive | 7 | 160.2K | 17.6K | 11.59% | 181.09K | $74.9K | $27.2K | 865.23K |
| Maria Comstock | possiblymaria | 3 | 45.6K | 2.39K | 5.9% | 33.91K | $12.1K | $5.9K | 1.92M |
| qasimrashid | qasimrashid | 7 | 90.65K | 1.74K | 0.5% | 57.14K | $19.4K | $16.4K | 940.65K |
| itsjohnwalsh | itsjohnwalsh | 7 | 30.24K | 388 | 1.66% | 20.12K | $9.3K | $8.2K | 1.17M |
| Ally Sammarco | Ally_Sammarco | 5 | 27.63K | 212 | 0.16% | 16.16K | $5.1K | $5K | 156.73K |
| Creator | Posts | Views | Engagements | ER | Reach | EMV | Followers |
|---|---|---|---|---|---|---|---|
| GenericArtDad | 5 | 1.47M | 84.08K | 10.01% | 1.1M | $171K | 2.03M |
| Elizabeth Booker Houston | 5 | 175.87K | 25.64K | 13.48% | 330.27K | $69.9K | 653.21K |
| Blair Imani | 6 | 300.99K | 19.27K | 6.4% | 187.52K | $72.8K | 1.14M |
| peacefulprogressive | 7 | 160.2K | 17.6K | 11.59% | 181.09K | $74.9K | 865.23K |
| Handle | Platform | Views | Engagements | Reach |
|---|---|---|---|---|
| genericartdad | YouTube | 930K | 50.69K | 640.73K |
| genericartdad | 257.8K | 11.98K | 255.63K | |
| thedevilsopposingcounsel | 53K | 5.88K | 191.29K | |
| genericartdad | TikTok | 151.77K | 18.96K | 110.2K |
Audience data reflects Meta platforms only (CIQ limitation).
| Gender | Share |
|---|---|
| Female | 52% |
| Male | 36% |
| Other | 12% |
| Age bracket | Share |
|---|---|
| < 18 | 3.14% |
| 18 - 24 | 27.51% |
| 25 - 34 | 30.81% |
| 35 - 44 | 18.77% |
| > 44 | 8.36% |
| Country | Share |
|---|---|
| United States | 70.37% |
| United Kingdom | 4.34% |
| Canada | 4.28% |
| Australia | 1.27% |
% difference vs a $35 CPM / <$1 CPE benchmark, computed on verified totals. ▲ = outperformed (render green).
| Group | Creator | Impressions vs benchmark | Engagements vs benchmark |
|---|---|---|---|
| ORIGINAL CONTENT | Elizabeth Booker Houston | -30.58% | 170.18% ▲ |
| ORIGINAL CONTENT | Qasim Rashid | -88.81% | -61.49% |
| ORIGINAL CONTENT | Josh Greene (peacefulprogressive) | -23.87% | 193.02% ▲ |
| ORIGINAL CONTENT | Maria Comstock | -89.77% | -82.77% |
| ORIGINAL CONTENT | John Walsh | -97.34% | -96.42% |
| ORIGINAL CONTENT | Generic Art Dad | 1144.04% ▲ | 1918.95% ▲ |
| ORIGINAL CONTENT | Blair Imani | -68.23% | 21.16% ▲ |
| AMPLIFIERS | Ally Sammarco | -2.75% | -56.80% |
% difference vs pre-campaign forecasts, per platform. N/A = creator did not post on that platform. IG Stories and Substack excluded. ▲ = outperformed (render green).
| Group | Creator | IN-FEED IG | TT | X | THREADS | YT | FB | IG ENG | TT ENG |
|---|---|---|---|---|---|---|---|---|---|
| ORIGINAL CONTENT | Elizabeth Booker Houston | 85.25% ▲ | N/A | 1412.50% ▲ | 4.00% ▲ | N/A | 112.00% ▲ | 201.36% ▲ | N/A |
| ORIGINAL CONTENT | Qasim Rashid | -75.93% | -100.00% | -7.21% | -96.60% | 123.40% ▲ | -86.28% | -13.58% | -100.00% |
| ORIGINAL CONTENT | Josh Greene (peacefulprogressive) | 58.54% ▲ | -2.82% | N/A | 46.52% ▲ | 12503.55% ▲ | -36.17% | 487.94% ▲ | 24.80% ▲ |
| ORIGINAL CONTENT | Maria Comstock | 0.56% ▲ | -90.96% | N/A | N/A | N/A | N/A | 13.12% ▲ | -92.81% |
| ORIGINAL CONTENT | John Walsh | -17.12% | -98.37% | N/A | -93.56% | 1503.51% ▲ | 18.61% ▲ | -23.62% | -98.79% |
| ORIGINAL CONTENT | Generic Art Dad | 391.48% ▲ | 50.40% ▲ | N/A | -43.30% | 36981.34% ▲ | N/A | 472.62% ▲ | 26.20% ▲ |
| ORIGINAL CONTENT | Blair Imani | -24.11% | -77.96% | N/A | -95.54% | N/A | -6.03% | -15.03% | -68.81% |
| AMPLIFIERS | Ally Sammarco | -6.23% | N/A | -78.61% | -24.50% | N/A | N/A | -72.24% | N/A |
Current column shows live CIQ values as of 2026-08-05. Verified values at final reporting: impressions 1.94M, engagements 144.49K, ER 7.45%.
| Metric | V1 - OCT. 2025 | V2 - DEC. 2025 | V3.5 - JAN. 2026 | PHASE 4 (current) |
|---|---|---|---|---|
| CREATORS LIVE AT THE TIME OF REPORTING | 13 | 14 | 17 | 8 |
| CUMULATIVE FOLLOWING | 7,299,663 | 20,852,820 | 11,870,000 | 8,878,758 |
| TOTAL ORIGINAL CONTENT | 7 | 10 | 11 | 7 |
| TOTAL AMPLIFIERS | 6 | 8 | 13 | 1 |
| TOTAL POSTS LIVE | 46 | 71 | 71 | 45 |
| IMPRESSIONS | 1,000,000 | 3,039,883 | 1,706,673 | 2.3M |
| ENGAGEMENTS | 33,000 | 269,887 | 84,443 | 151.32K |
| ENGAGEMENT RATE | 3% | 8.88% | 4.95% | 7.54% |
Drafted narrative — run wrap-verify before use: every number in drafted fields must trace to a workbook table value.
Creative docs: Crypto Corruption Creative Brief (Sept 2025), Hilltop Crypto V4 2026 Influencer Outreach.
| Field | Content | Source |
|---|---|---|
| Primary goal | STOP CRYPTO CORRUPTION. DEMAND REAL MARKET STRUCTURE LEGISLATION THAT PROTECTS FAMILIES, NOT CRYPTO BILLIONAIRES. | from creative docs: Crypto Corruption Creative Brief (Sept 2025), Hilltop Crypto V4 2026 Influencer Outreach |
| Goal pillar 1: FOLLOW THE MONEY | Expose how crypto billionaires bought their way to favorable legislation while ordinary Americans get left behind — the direct line from crypto lobbying dollars to laws that benefit platforms at everyone else’s expense. | from creative docs: Crypto Corruption Creative Brief (Sept 2025), Hilltop Crypto V4 2026 Influencer Outreach |
| Goal pillar 2: MAKE IT LOCAL | Connect this to real impact — your community bank struggling, small businesses unable to get loans, families facing higher borrowing costs. | from creative docs: Crypto Corruption Creative Brief (Sept 2025), Hilltop Crypto V4 2026 Influencer Outreach |
| Goal pillar 3: DEMAND BETTER | Rally audiences to call for real market structure legislation, not crypto industry wishlists — encouraging them to contact senators about closing loopholes and protecting community banking. | from creative docs: Crypto Corruption Creative Brief (Sept 2025), Hilltop Crypto V4 2026 Influencer Outreach |
| Creator strategy | Invite credible progressive creators to produce videos connecting financial policy decisions in Washington to their real-world impact — especially for community banks, local lending, and working families — each adapted through the creator’s authentic voice and storytelling style. | from creative docs: Crypto Corruption Creative Brief (Sept 2025), Hilltop Crypto V4 2026 Influencer Outreach |
| Messaging focus | CONSUMERS AND LOCAL ECONOMIES ARE AT RISK: Community banks are required to reinvest in the neighborhoods they serve. Policy gaps, including a potential stablecoin “yield loophole”, could allow digital asset platforms and partners to compete for deposits without the same local lending responsibilities. | from creative docs: Crypto Corruption Creative Brief (Sept 2025), Hilltop Crypto V4 2026 Influencer Outreach |
| Key messaging 1 | CRYPTO BOUGHT THEIR LAWS: Crypto billionaires spent millions lobbying and got exactly what they paid for — legislation written by and for the crypto industry. The GENIUS Act isn’t about innovation; it’s about crypto executives protecting their profits while gutting oversight. | from creative docs: Crypto Corruption Creative Brief (Sept 2025), Hilltop Crypto V4 2026 Influencer Outreach |
| Key messaging 2 | NO CONSUMER PROTECTIONS IN CRYPTO: Unlike your FDIC-insured bank account, crypto isn’t protected. No deposit insurance, no fraud reversals, no oversight. | from creative docs: Crypto Corruption Creative Brief (Sept 2025), Hilltop Crypto V4 2026 Influencer Outreach |
| Key messaging 3 | $6.6 TRILLION IN YOUR BANK DEPOSITS AT RISK: Trump’s own Treasury Department warned that trillions in bank deposits could flee to crypto platforms offering rewards — already happening with Coinbase and PayPal exploiting loopholes just weeks after the laws passed. | from creative docs: Crypto Corruption Creative Brief (Sept 2025), Hilltop Crypto V4 2026 Influencer Outreach |
| Key messaging 4 | INVESTMENT IN YOUR COMMUNITY IS UNDER ATTACK: Small businesses lose access to affordable loans, families can’t get mortgages, and rural/minority communities get hit hardest as community banks that invest locally get replaced by crypto platforms with zero community obligations. | from creative docs: Crypto Corruption Creative Brief (Sept 2025), Hilltop Crypto V4 2026 Influencer Outreach |
| Key messaging 5 | DEMAND REAL FINANCIAL REFORM: We need market structure legislation that protects working families, not crypto wishlists. Close the stablecoin loophole, demand real oversight, and stop letting crypto corruption drive our financial policy. | from creative docs: Crypto Corruption Creative Brief (Sept 2025), Hilltop Crypto V4 2026 Influencer Outreach |
| Original content note | Seven creators produced hero videos posted as in-feed IG Reels with linked IG Stories, syndicated across TikTok, X, Threads, YT Shorts, Facebook and Substack, connecting crypto policy decisions to community-level impact. | from creative docs: Crypto Corruption Creative Brief (Sept 2025), Hilltop Crypto V4 2026 Influencer Outreach |
| Amplification note | Amplifiers reshared selected articles as Quote posts on Threads, X, and Substack paired with an IG Story, extending reach and lending credibility to the campaign’s messaging. | from creative docs: Crypto Corruption Creative Brief (Sept 2025), Hilltop Crypto V4 2026 Influencer Outreach |
| Performance highlight 1 | GenericArtDad’s YouTube Short on the GENIUS Act was the campaign’s highest-viewed post at 930K views and 50.69K engagements; his content overall led all creators at 1.47M live views. | drafted from campaign data & measurement sheet |
| Performance highlight 2 | Elizabeth Booker Houston delivered the campaign’s highest creator engagement rate at 13.48%. | drafted from campaign data & measurement sheet |
| Performance highlight 3 | Verified CPM of $34.29 and CPE of $0.46 both came in under the $35 / $1 industry benchmarks. | drafted from campaign data & measurement sheet |
| Performance highlight 4 | YouTube punched far above its weight — 952.91K views at a 13.99% engagement rate from five posts, with GenericArtDad’s YouTube impressions beating forecast by 36,981.34%. | drafted from campaign data & measurement sheet |
| Performance highlight 5 | Verified impressions reached 1,939,221 with 144,489 engagements (7.45% engagement rate) — ahead of V3.5’s 1,706,673 and 84,443, making V4 the campaign’s strongest phase since V2. | drafted from campaign data & measurement sheet |
| Key takeaway | V4’s creators turned the community-bank message into the campaign’s strongest organic performance since V2 — 1,939,221 verified impressions and 144,489 engagements at a 7.45% engagement rate, with CPM ($34.29) and CPE ($0.46) both beating benchmark. | drafted from campaign data & measurement sheet |
| Comments summary | [NEEDS: comments summary] | from user-supplied comment evidence |
Goals extracted from the campaign’s creative documents; assessments are descriptive (no grades) and grounded in workbook values. Qualitative goals carry an explicit proxy note — directional, not direct measurement.
| Goal | Type | Source | Evidence metrics | Proxy note | Assessment |
|---|---|---|---|---|---|
| Expose crypto corruption and drive awareness at scale | quantitative | Crypto Corruption Creative Brief (Sept 2025): “Expose how crypto billionaires bought their way to favorable legislation while ordinary Americans get left behind.” | Verified impressions: 1.94M (2.3M live CIQ); Verified engagements: 144.49K; Verified engagement rate: 7.45%; CPM vs benchmark: $34.29 vs $35; CPE vs benchmark: $0.46 vs $1 | – | The campaign delivered 1.94M verified impressions and 144.49K verified engagements at a 7.45% engagement rate, with efficiency inside benchmark on both measures ($34.29 CPM against the $35 benchmark; $0.46 CPE against the sub-$1 benchmark). Verified impressions of 1,939,221 exceeded V3.5’s 1,706,673, making this the campaign’s strongest awareness phase since V2’s 3,039,883. |
| Localize the harm — connect crypto policy to community banks and local economies | qualitative | Crypto Corruption Creative Brief (Sept 2025): “Connect this to real impact—your community bank struggling, small businesses unable to get loans, families facing higher borrowing costs.” | Top post (GENIUS Act / community banking theme): 930K views, 50.69K engagements; YouTube (long-tail of the same content): 952.91K views at 13.99% ER | Measured via the performance of community-bank-themed content (top posts and their engagement) — directional evidence of message resonance, not a direct measurement of message adoption. | The community-banking framing carried the campaign’s best-performing content: three of the four highest-performing posts centered the GENIUS Act’s harm to community banks and consumer protections, led by GenericArtDad’s 930K-view YouTube Short. Audiences engaged most heavily exactly where the localized harm message was most explicit. |
| Mobilize audiences to demand better from their senators | qualitative | Crypto Corruption Creative Brief (Sept 2025): “Rally your audience to call for real market structure legislation, not crypto industry wishlists. Encourage them to contact senators about closing loopholes and protecting community banking.” | Verified engagements: 144.49K; Josh Greene IG engagements vs forecast: +487.94% | Measured via engagement volume as a directional proxy for mobilization — comment-level evidence of intent to contact senators was not collected for this report. | Engagement volume — the campaign’s directional signal for mobilization — reached 144.49K verified engagements at a 7.45% rate, with call-to-action-forward creators like Josh Greene beating IG engagement forecasts by 487.94%. Whether that energy translated into constituent contact cannot be measured from the available data. |