An interactive display of civic engagement across classes

Harnessing the power of civism in its many expressions

1 Finding Your People

Organizations that depend on civic participation all face a version of the same question: Which people are most likely to engage in behaviors that advance our mission? They already understand their mission: a relief organization coordinates aid, a faith-based organization supports its ministry, and a health nonprofit promotes its cause. What often remains unclear is which civic classes (groups of people who share similar patterns of civic engagement) are most likely to support those efforts. The four examples below illustrate how the Civic Navigator helps organizations identify the civic classes whose behavioral profiles are most closely aligned with different missions.

2 Targeting Specific Civic Behaviors

Some organizations start from the opposite direction — not the mission as a whole, but a specific behavior they want to encourage, such as voter turnout, charitable giving, or volunteering for a particular cause. For these organizations, the focus shifts from mission to behavior: given a specific civic action, which civic classes are most likely to engage in it? This chart answers that question directly. Hover over any point to see the probability that a given civic class engages in a specific behavior, based on a national survey of nearly 5,000 respondents.