GA4 Certification Exam Part 5

Author

Sarah Beale

1 Proof of Completion

2 Exam Reflection

  1. Results summary: Pass/Not yet + your score (if shown).

Yes, I passed with a score of 100%.

  1. Top 3 topics that were most challenging (bullets).
  • Building and interpreting GA4 Explorations, especially Funnel Exploration and understanding where users dropped off.

  • Creating and applying audiences and segments to compare user behavior across different traffic sources and devices.

  • Understanding how GA4 integrates with BigQuery and knowing when SQL analysis provides better insights than the standard GA4 reports.

  1. Two questions you wish you could redo (don’t recreate the exam questions—just describe the concept/skill area).

  • A question about selecting the most appropriate GA4 exploration technique (such as Funnel Exploration versus Path Exploration) for a specific business objective.

  • A question involving audience creation and activation, specifically determining which user conditions and events should be included for remarketing.

  1. CEP connection: Name one thing you will change in your CEP measurement/analysis plan because of what you learned (concrete and actionable).

One change I will make to my CEP measurement and analysis plan is to create a GA4 funnel that tracks users from landing page visit through key conversion steps, allowing me to identify where users drop off and prioritize improvements based on actual behavior. I will also use audience segments to compare performance across different traffic sources and device categories.

Option B – Google Demo

KPI: Purchase conversion rate

Supporting Report/Exploration: GA4 Funnel Exploration with a Device Category breakdown.

Screenshot:

The Funnel Exploration supports my project goal by showing how users move through each step of the purchase journey, from viewing a product to completing a purchase. Breaking the funnel down by device category helps identify where users drop off on desktop, mobile, or tablet, making it easier to prioritize improvements that increase conversions and improve the overall user experience.