Where business execution meets applied AI.
I am applying for the Working Student role in Offer Management because the position sits exactly where my profile is strongest: structured go-to-market work, stakeholder coordination, event execution, knowledge assets, reporting and AI-supported productivity.
BCG TDA needs someone who can turn complex offers into clear assets and coordinated execution.
Offer management support
Prepare, structure and maintain offer materials, primers, playbooks and internal enablement content.
Built go-to-market assets from zero
At Çamsan Ordu, I developed product catalogues, sales presentations, campaign frameworks, showroom communication materials and distributor-facing content across channels.
Internal event and workshop organisation
Support seminars, internal showcases, workshops and logistics across multiple stakeholders.
International fair and stakeholder coordination
I coordinated INTERMOB Istanbul participation, including agency communication, content preparation, logistics, on-site execution and management-facing updates.
Reporting, tracking and analysis
Maintain dashboards, support revenue or fund tracking and translate information into decision-ready summaries.
KPI, CRM and performance reporting
I prepared management reports, campaign analysis, CRM/process documentation and market research outputs. I am now strengthening this with R, BI thinking and data analysis in my master’s programme.
GenAI-enabled productivity
Use AI tools proactively to improve speed, structure and output quality.
AI is already part of my operating system
I use ChatGPT, Claude and Perplexity for research structuring, drafting, document review, content systems and workflow acceleration. This application page itself is an example of that mindset.
Not only claims — concrete examples of concept work, execution leadership and AI-supported self-presentation.
From concept to execution: stand, event and brand experience ownership
This work is directly relevant to BCG TDA's event, showcase and offer-enablement environment. It shows my ability to move from abstract concept to physical execution while keeping brand message, stakeholder coordination and visitor experience aligned.
What it proves: event planning, visual communication, vendor/agency coordination, deadline discipline, executive-facing presentation and ownership from idea to delivery.
For a Working Student role, this means I can support materials and logistics not only as an assistant, but as someone who already understands how complex communication assets become real outcomes.
Parallel projects
Experience coordinating multiple workstreams, deadlines and stakeholders under real execution pressure.
Project disciplineYears of GTM ownership
Hands-on responsibility for brand, communication, marketing materials, campaign preparation and sales enablement.
Offer mindsetNative workflow
Not a buzzword for me: AI tools are part of how I research, structure, produce and improve work every day.
Applied AIA simple operating model for TDA support: understand, structure, produce, coordinate, improve.
01 · Understand
Quickly map the offer context, stakeholders, existing materials, naming conventions and internal expectations.
02 · Structure
Turn scattered inputs into clean frameworks: playbooks, overviews, trackers, event briefs and reusable templates.
03 · Produce
Prepare high-quality slides, summaries, knowledge assets and communication materials with strong visual clarity.
04 · Coordinate
Follow up reliably, keep deadlines visible and align internal contributors, agencies or stakeholders.
05 · Analyze
Track KPIs, updates, revenue or fund information and translate data into decision-ready snapshots.
06 · Improve with AI
Use AI to speed up research, QA, versioning and content refinement while keeping judgment and accuracy human-led.
Learn & map
Understand TDA offers, internal stakeholders, workflows, event formats, IP structure and reporting expectations.
Contribute & build
Take ownership of defined asset updates, support offer material production, prepare event documents and maintain trackers.
Own & improve
Run recurring support tasks independently and propose small improvements to templates, dashboards and AI-assisted workflows.