From Clicks to Conversions

AI Powered Email Personalization Strategies for MEin3D

Nerina Campos · Jessica Garcia · Kathleen Juarez · Krystal Lee · Serena Shi (Project Lead) | Faculty Lead: Dr. Elif Ozkaya

Business Problem & Project Overview

MEin3D — small startup specializing in custom 3D-printed figurines for life’s milestones.

MEin3D lacked automated, personalized, data-driven communication — limiting trust, engagement, and long-term customer value.

AO Question Method
AO1 Non-personalized baseline? Funnel analysis
AO2 Does AI affect trust? One-way ANOVA
AO3 Social behavior → engagement? A/B test
AO4 Which CTA drives lift? Z-test
AO5 Where do users drop off? GA4 funnel

AO1 — Non-Personalized Baseline

Jessica Garcia

Metric Value
Deliverability 96.1%
Open Rate 27.3%
Click-to-Open Rate 10.0%
Unsubscribes 0

Key finding: 90% drop-off between open and click. The content and CTA are the bottleneck — not the subject line. This directly motivates AO4.

AO2 — AI Personalization & Trust

Krystal Lee

Statistic Value
Mean Trust (AI) 4.24
Mean Trust (Control) 4.16
F-Statistic 0.745
p-Value 0.39
95% CI (Tukey) [−0.280, 0.110]

AI personalization does not erode trust — green light to scale personalized campaigns.

AO3 — Social Behavior & Engagement

Serena Shi

Meta signals (likes, shares, saves, comments) used to classify subscribers → personalized vs. generic

Email Type Subject Line Sent Opened Clicked Open Rate Click Rate
Personalized Your Car Could Be Next 🚗 | 73| 19| 4| 6% | *5%** |
Generic Something New Is Coming This April 🚗 | 74| 16| 0| 2% | *0%** |

Personalization drives action — 5% click rate vs. 0% for generic. Behavior-based messaging creates stronger connection and higher conversion potential.

AO4 — CTA Feature Optimization

Nerina Campos

Open Rate +6.7pp
23.1% → 29.9%

CTR +2.6×
1.38% → 3.56%

CTOR +2×
5.6% → 11.4%
Z = −1.90, p = 0.058

AO5 — Website Funnel Analysis

Kathleen Juarez

Channel Sessions Conv. Rate
Unassigned 32 3.1%
Organic Search 86 2.3%
Organic Social 207 0.5%
Direct 213 0.5%
TOTAL 563 0.9%

99.1% of visitors leave without booking. Sharpest drop at Form Start. Organic Search converts 4× better than Social.

Recommendations & Summary

Immediate (0–30 days)

Deploy AI-personalized CTAs — 2.6× CTR, trust preserved

Fix the booking form — 92% drop-off at Form Start

Medium-Term (30–90 days)

Invest in Organic Search — highest converting channel

Scale A/B testing to n ≈ 600+ to confirm AO4

Long-Term (90+ days)

Build automated email nurture sequences

Implement GA4 purchase event tracking

AO Key Finding
AO1 10% CTOR baseline — content is bottleneck
AO2 AI preserves trust (p = 0.39)
AO3 5% click vs. 0% generic
AO4 2× CTOR, 2.6× CTR lift
AO5 99.1% don’t book — fix funnel

The trust is there. The lift is real. Fix the funnel.

Thank You

Group 2 — IBM 6530

Nerina Campos · Jessica Garcia · Kathleen Juarez · Krystal Lee · Serena Shi (Project Lead)

Faculty Lead: Dr. Elif Ozkaya

GitHub: github.com/soserena/mein3d_project