| Funnel Stage | Volume (n) | Rate (%) | Attrition from Prior |
|---|---|---|---|
| Sent | 77 | NA | NA |
| Delivered | 74 | 96.1 | -3.90% |
| Opened | 20 | 27.3 | -72.97% |
| Clicked | 2 | 10.0 | -90.00% |
| Unsubscribed | 0 | 0.0 | — |
AO2 – AI Personalization & Trust
AO3 – Social Behavior Personalization & Engagement
AO4 – CTA Optimization: Personalized vs. Generic
AO5-Booking Conversion Rate by Traffic Channel
AO5-Booking Funnel: Most Users Exit Before the Form
