But are we actually short on it — or are we missing something else entirely?
97%
of Canadians already meet their daily protein needs.
Source: 2015 Canadian Community Health Survey — Nutrition
1 / 5
@yourhandle
How much do we actually need?
The recommended amount is lower than you think.
46g
women / day
56g
men / day
The average Canadian adult already eats around 79g per day — well above both thresholds.
Source: Institute of Medicine DRIs; CCHS Nutrition 2015
2 / 5
@yourhandle
The gap we're not talking about
Fibre is a different story.
Most Canadians get only half the recommended fibre — about 14g of a needed 25–38g daily.
Source: Health Canada; Heart & Stroke Foundation
3 / 5
@yourhandle
Why it matters
Protein products are crowding out fibre-rich foods.
When a protein bar replaces an apple and almonds, we gain a macronutrient we didn't need more of — and lose the fibre, phytonutrients, and gut-feeding compounds we actually do.
Fibre is linked to lower risk of heart disease, type 2 diabetes, and colorectal cancer.
not a judgement — just context
4 / 5
@yourhandle
The takeaway
Protein isn't bad. The obsession is just misplaced.
If you're eating a varied diet with enough calories, you're almost certainly getting enough protein already.
Fewer than 3 in 100 Canadians are short on protein.
