LA-2

Introduction

This project analyzes the global mobile vendor market share using StatCounter data. The objective is to study how different smartphone brands perform over time and identify trends in the market.

Objectives

• To analyze market share of major vendors
• To compare performance of brands
• To identify trends over time
• To interpret insights using visualization

Dataset Description

The dataset contains monthly market share (%) from April 2025 to March 2026.

Brands included:

• Apple
• Samsung
• Xiaomi
• Vivo
• Oppo

Tools used

• R Programming
• ggplot2 (visualization)
• tidyr (data transformation)

Create Dataset

Dataset is created manually using R Includes monthly data from April 2025 to March 2026 Dataset Structure Columns → Mobile brands (Apple, Samsung, Xiaomi, Vivo, Oppo) Rows → Months Values → Market share (%) This format helps in easy analysis and visualization

Data Preparation

Before visualization, the dataset is converted into long format.

This step ensures the data is suitable for plotting multiple lines.

Visualization (Trend Analysis)

This graph shows how each brand’s market share changes over time.

Interpretation

• Apple shows a strong increasing trend and becomes the market leader
• Samsung shows a gradual decline
• Xiaomi remains relatively stable
• Vivo and Oppo maintain consistent performance

Key Insights

• Apple dominates the global market
• Samsung is losing market share
• Chinese brands are stable but divided
• Competition is strong in mid-range segment

Importance of Visualization

Visualization helps to:

• Understand trends easily
• Compare multiple brands
• Identify patterns quickly

Conclusion

The analysis shows that Apple leads the global smartphone market. Samsung follows with declining trends, while other brands maintain stable positions.

This project demonstrates the importance of data visualization in analyzing real-world data.