LA-2

Author

Sandhya Naik and Saraswathi

Introduction

This report presents an advanced analysis of global mobile vendor market share trends from April 2025 to March 2026 using StatCounter data. The objective is to evaluate performance trends, identify leading brands, and interpret competitive dynamics in the smartphone industry.

Load Libraries

library(ggplot2)
library(dplyr)


Attaching package: 'dplyr'

The following objects are masked from 'package:stats':

    filter, lag

The following objects are masked from 'package:base':

    intersect, setdiff, setequal, union

library(tidyr)

Dataset (Monthly Trends)

data <- data.frame(
Month = c("Apr-25","May-25","Jun-25","Jul-25","Aug-25","Sep-25","Oct-25","Nov-25","Dec-25","Jan-26","Feb-26","Mar-26"),

Apple = c(27,26.8,26.2,27.5,26.4,24.5,26.7,27.2,27.5,28.8,31.5,32.27),
Samsung = c(23.5,23.2,23.1,22.5,21.8,20.0,21.0,21.5,21.0,21.3,22.0,20.44),
Xiaomi = c(11.2,11.3,11.8,10.9,10.8,10.0,10.5,10.7,10.6,10.4,10.2,8.84),
Vivo = c(6.5,6.7,6.6,6.8,7.0,6.7,6.9,7.2,7.4,7.1,6.9,5.87),
Oppo = c(6.8,7.0,6.9,7.1,7.3,6.8,7.0,7.3,7.5,7.2,6.8,5.64)
)

Convert to Long Format

data_long <- pivot_longer(data, cols = -Month,
                         names_to = "Brand",
                         values_to = "Share")

Line Chart (Trend Analysis)

ggplot(data_long, aes(x = Month, y = Share, color = Brand, group = Brand)) +
  geom_line(linewidth = 1.2) +
  geom_point() +
  labs(title = "Monthly Mobile Vendor Market Share Trend (2025–2026)",
       x = "Month",
       y = "Market Share (%)") +
  theme_minimal()

Interpretation

Apple shows strong growth, especially towards early 2026, reaching the highest share.
Samsung displays a gradual decline with minor fluctuations.
Xiaomi remains relatively stable but shows a decline in the final month.
Vivo and Oppo maintain consistent performance but drop slightly at the end.

Key Insights

Apple dominates the market and shows an upward trend.
Samsung is losing market share gradually.
Chinese brands (Xiaomi, Vivo, Oppo) are stable but fragmented.
Market competition is intense, especially in mid-range segments.

Conclusion

The smartphone market is dynamic, with Apple leading strongly and Samsung facing competition. Trend visualization clearly highlights performance shifts and market behavior over time.