Phase 1 — Data Collection Assignment Plan

Market Demand Intelligence Study · SPG_Phase1_SOW_Revised_April_2 · Lagos State Only

Total Target3,000respondents
Clusters4segments
Duration16weeks
Team8assigned roles
GeographyLagosonly
📍 Scope: This phase covers Lagos State only. Abuja and Port Harcourt will be addressed in separate future projects.
Sample Allocation by Cluster — Lagos State
C&I 300
SME 900
Households 1,700
Fleet 100
C&I — 300 (10%)
SME — 900 (30%)
Households — 1,700 (56.7%)
Fleet — 100 (3.3%)
300
Commercial & Industrial
Face-to-face structured interviews
50–65 min · Lagos State
Lead: Olayode Agboola (PhD)
900
Small & Medium Enterprises
CATI & CAWI · 12–15 min
Lagos State
Lead: Kelechi Nnamdi (PhD)
1,700
Affluent & Middle-Income HH
WhatsApp bot · SMS gateway · Web panels
Lagos State
Leads: Emmanuel Orakwe & Abraham Okpe (PhD)
100
Fleet Operators
In-depth face-to-face · 30–40 min
Lagos State
Lead: Elvis Oziegbe (PhD)
Pilot Phase Targets (Weeks 2–3)
15
C&I Pilot
Before full C&I deployment · instrument refinement · Dr. O. Agboola
30
SME Pilot
CATI/CAWI pre-test · script refinement · Nnamdi
60
Residential Pilot
Digital channel testing · WhatsApp / SMS · Orakwe
5
Fleet Pilot
In-depth guide testing · TCO template · Oziegbe
📍 All field work is Lagos State only. No travel to Abuja or Port Harcourt in this phase.
Prof. Bongo Adi
Lead Investigator · Project Owner
Strategic Oversight
All Clusters QA Sign-off
Key Data Collection Responsibilities
Stakeholder & C-suite accessC&I gatekeeping
Ethics & IRB sign-offWeek 1–2
Milestone reviewsM1, M2, M3, M4
QA audit sign-offWeek 8
Commitment
70–80% across 16 weeks
Chinedu Okoro
MSc · Project Manager
Field Operations Coordinator
Logistics C&I SME Households Fleet
Key Data Collection Responsibilities
Surveyor Recruitment & Training8–20 enumerators
Field Scheduling & LogisticsAll 4 clusters
Daily Progress MonitoringAll clusters
Incentive & Consent ManagementAll respondents
Platform & Tool SetupCATI/CAWI/WhatsApp
Methods Overseen
📋 Face-to-Face 📞 CATI 💻 CAWI 📱 WhatsApp Bot
Commitment
70–80% across 16 weeks
Dr. Olayode Agboola
PhD · Research Fellow
C&I Cluster Lead
C&I Lead
Target Sample — Lagos State
Total C&I Interviews300
Key Tasks
8-module structured interview deployment✔
Energy consumption audit & bill verification✔
Reliability & productivity impact assessment✔
WTP analysis (Van Westendorp / CBC)✔
BANT lead qualification scoring✔
EV & fleet electrification assessment✔
ESG & sustainability posture capture✔
Survey Method
📋 Face-to-Face Structured Interviews ⏱ 50–65 min 📍 GPS-verified
Pilot Obligation
Pilot interviews (Wk 2–3)15 respondents
Commitment
40–50% across 16 weeks
Dr. Elvis Oziegbe
PhD · Researcher
Fleet Cluster Lead
Fleet Lead
Target Sample — Lagos State
Total Fleet Interviews100
Key Tasks
Fleet characterisation interviews✔
Fuel & operating economics analysis✔
TCO comparison (fuel vs electric)✔
EV readiness & charging infra mapping✔
Partnership / pilot programme interest✔
Survey Method
🚛 In-Depth Face-to-Face ⏱ 30–40 min 📊 TCO Template
Pilot Obligation
Fleet pilot sessions (Wk 2–3)5 respondents
Commitment
40–50% across 16 weeks
Dr. Kelechi Nnamdi
PhD · Researcher
SME Cluster Lead
SME Lead
Target Sample — Lagos State
Total SME Surveys900
Key Tasks
CATI script management & calling✔
CAWI web panel deployment✔
Energy consumption & pain point capture✔
Solution interest & payment preferences✔
EV adoption appetite survey✔
Reliability impact quantification✔
Survey Method
📞 CATI (telephone) 💻 CAWI (web) ⏱ 12–15 min
Pilot Obligation
SME pilot (Wk 2–3)30 respondents
Commitment
40–50% across 16 weeks
Dr. Emmanuel Orakwe
PhD · Research Fellow
Household Cluster Lead
Household Lead
Target Sample — Lagos State
Total Household Surveys1,700
Key Tasks
WhatsApp Business chatbot deployment✔
SMS gateway survey rollout✔
Web panel management✔
Household energy profile capture✔
Solar + storage interest assessment✔
Energy-as-a-Service feature preferences✔
EV purchase intent (residential)✔
Survey Method
📱 WhatsApp Bot 💬 SMS Gateway 🌐 Web Panels
Pilot Obligation
Residential pilot (Wk 2–3)60 respondents
Commitment
40–50% across 16 weeks
Dr. Abraham Okpe
PhD · Researcher
Household Co-Lead
Household Co-Lead
Target Sample — Lagos State
Shared Household Target1,700
Works jointly withDr. Emmanuel Orakwe
Key Tasks
WhatsApp chatbot survey support✔
SMS gateway campaign management✔
Web panel response monitoring✔
Household energy profile capture✔
EV purchase intent & EaaS preferences✔
Residential pilot (Wk 2–3)30 of 60
Survey Method
📱 WhatsApp Bot 💬 SMS Gateway 🌐 Web Panels
Commitment
40–50% across 16 weeks
Bukunmi Agboola
MSc · Research Assistant
SME & HH Support
SME Support HH Support
Key Tasks
CATI calling — SME tier~300 calls
Web panel respondent follow-upHH tier
Survey platform operations & monitoring✔
Completion rate trackingDaily
Respondent incentive coordinationSME & HH
Supported Leads
Dr. Kelechi Nnamdi (SME) · Dr. Emmanuel Orakwe (HH)
Note: referred to as "B. Agboola" to distinguish from Dr. O. Agboola (C&I Lead)
Commitment
40–50% across 16 weeks
Confidence Iwuh
MSc · Research Assistant
C&I & Fleet Support
C&I Support Fleet Support
Key Tasks
In-field note-taking (C&I)All 300 interviews
Fleet session support & documentation100 interviews
GPS verification loggingAll F2F sessions
10% callback verificationC&I + Fleet
Enumerator daily QA review (5/day)✔
Consent form collection & custodyAll F2F
Supported Leads
Dr. Olayode Agboola (C&I) · Dr. Elvis Oziegbe (Fleet)
Commitment
40–50% across 16 weeks
📍 Lagos State only. All 3,000 respondents are drawn from Lagos.
Assignment Matrix — Who Covers What
Team Member C&I
300 respondents
SME
900 respondents
Households
1,700 respondents
Fleet
100 respondents
Mgmt Primary Responsibility
Prof. Bongo AdiLead Investigator
—
—
—
—
Strategic
Oversight · QA · Stakeholder access
Chinedu OkoroMSc · Project Manager
Coord.
Coord.
Coord.
Coord.
Lead PM
Field ops · Enumerators · Logistics
Dr. Olayode AgboolaPhD · Research Fellow
LEAD · 300
—
—
—
—
300 C&I interviews
Dr. Elvis OziegbePhD · Researcher
—
—
—
LEAD · 100
—
100 Fleet interviews
Dr. Kelechi NnamdiPhD · Researcher
—
LEAD · 900
—
—
—
900 SME surveys
Dr. Emmanuel OrakwePhD · Research Fellow
—
—
LEAD · 1,700
—
—
1,700 HH surveys
Dr. Abraham OkpePhD · Researcher
—
—
Co-Lead
—
—
HH co-lead with Dr. Orakwe
Bukunmi AgboolaMSc · Research Assistant
—
Support ~300
Platform ops
—
—
SME CATI calling · HH follow-up
Confidence IwuhMSc · Research Assistant
In-field
—
—
In-field
—
GPS verify · Callback QC · Consent
Note: "Coord." = coordination oversight without direct interviewing. LEAD = primary ownership of all data from that cluster. All face-to-face interviews require GPS geocoding via tablet. 10% of all interviews are subject to callback verification. Pilot respondents (15 C&I, 30 SME, 60 HH, 5 Fleet) are conducted in Weeks 2–3 before full deployment in Week 4.
📍 All field work is Lagos State only.
Field Deployment Timeline (Weeks 1–12)

Phase 1 — Inception & Design (Wks 1–3)

Week 1
Inception Workshop & Kickoff (D12)
Half-day at SPG offices. Research design finalised. CRM integration setup begins.
All TeamProf Bongo AdiChinedu Okoro
Weeks 2–3
Instrument Development & Pilot Testing
Survey scripts finalised. Enumerators recruited and trained (Lagos). Pilot: 15 C&I · 30 SME · 60 HH · 5 Fleet.
Dr. O. Agboola: 15 C&I Nnamdi: 30 SME Orakwe: 60 HH Oziegbe: 5 Fleet
End of Week 3
Milestone M1 — Field Deployment Approved
Pilot complete · instruments validated · ethics sign-off · all systems go.
Prof Bongo Adi sign-off

Phase 2 — Full Field Deployment (Wks 4–10)

Weeks 4–10
C&I Interviews — Lagos
Olayode Agboola leads 300 face-to-face interviews across Lagos. Confidence Iwuh provides in-field support and GPS logging.
Dr. O. Agboola Iwuh (support)
Weeks 4–10
Fleet Interviews — Lagos
Elvis Oziegbe leads 100 in-depth fleet sessions. Confidence Iwuh provides in-field support.
Oziegbe Iwuh (support)
Weeks 4–10
SME CATI/CAWI Wave — Lagos 900
Kelechi Nnamdi leads. Bukunmi Agboola handles CATI calling (~300 calls). Web panel for remainder (~600).
Nnamdi B. Agboola (CATI)
Weeks 4–10
Household Digital Survey — Lagos 1,700
Orakwe & Okpe co-lead. WhatsApp chatbot, SMS gateway, and web panels deployed across Lagos. B. Agboola manages platform monitoring.
Orakwe Okpe B. Agboola (platform)
Week 8
Milestone M2 — Mid-Point Review (D13)
80% of field work complete. Preliminary C&I findings presented. Independent QA audit triggered.
Prof Bongo AdiChinedu Okoro
Week 12
Milestone M3 — All Primary Data Complete
All 3,000 Lagos respondents collected. Cleaned datasets submitted by each cluster lead to Chinedu Okoro.
All Cluster LeadsChinedu Okoro

Weekly Data Collection Targets

C&I — 300 interviews · 7 weeks

Weeks 4–10 · Dr. Olayode Agboola
Target per week
~43 interviews
Enumerators assigned
4–6
Min. per enumerator/day
5 (QA threshold)
GPS geocoding required
All sessions

Fleet — 100 interviews · 7 weeks

Weeks 4–10 · Dr. Elvis Oziegbe
Target per week
~14 sessions
Enumerators assigned
2–3
TCO template sessions
All 100

SME — 900 surveys · 7 weeks

Weeks 4–10 · Dr. Kelechi Nnamdi
Target per week
~129 surveys
CATI calling (Bukunmi Agboola)
~300 calls
CAWI (web panel)
~600 responses

Households — 1,700 surveys · 7 weeks

Weeks 4–10 · Dr. Emmanuel Orakwe & Dr. Abraham Okpe
Target per week
~243 surveys
WhatsApp chatbot
~700 responses
SMS gateway
~500 responses
Web panels
~500 responses
Quality Assurance Protocol

Pilot Testing

15 C&I (Dr. O. Agboola) · 30 SME (Nnamdi) · 60 HH (Orakwe + Okpe, 30 each) · 5 Fleet (Oziegbe) completed before full deployment in Week 4. Instruments refined based on pilot findings.

GPS Geocoding

All face-to-face interviews (C&I + Fleet) geocoded via tablet GPS. Confidence Iwuh is responsible for logging and custody of all GPS records.

10% Callback Verification

Random 10% of all survey tiers re-contacted. Min. 80% consistency on key variables. Owner: Confidence Iwuh, supervised by Chinedu Okoro.

Completion Time Monitoring

Digital responses (SME CAWI, HH WhatsApp/SMS/web) flagged if <50% or >200% of median completion time. Managed by cluster leads.

Daily Supervisor Review

Minimum 5 surveys per enumerator per day reviewed. Face-to-face tiers only. Chinedu Okoro receives daily field reports from all cluster leads.

Week 8 Independent QA Audit

Condition for Tranche 2 payment release. Prof. Bongo Adi signs off. All cluster leads provide documentation. Triggered at Milestone M2.

QA Ownership by Cluster

C&I: Dr. O. Agboola + Iwuh
SME: Nnamdi + B. Agboola
HH: Orakwe + Okpe + B. Agboola
Fleet: Oziegbe + Iwuh

Clean Data Submission

Anonymised, cleaned CSV datasets with full codebook due at Milestone M3 (Week 12). Each cluster lead submits their segment's data to Chinedu Okoro.