Phase 1 — Data Collection Assignment Plan

Market Demand Intelligence Study · SPG_Phase1_SOW_Revised_April_2 · Lagos State Only

Total Target3,000respondents
Clusters4segments
Duration16weeks
Team8assigned roles
GeographyLagosonly
📍 Scope: This phase covers Lagos State only. Abuja and Port Harcourt will be addressed in separate future projects.
Sample Allocation by Cluster — Lagos State
C&I 300
SME 900
Households 1,700
Fleet 100
C&I — 300 (10%)
SME — 900 (30%)
Households — 1,700 (56.7%)
Fleet — 100 (3.3%)
300
Commercial & Industrial
Face-to-face structured interviews
50–65 min · Lagos State
Lead: Olayode Agboola (PhD)
900
Small & Medium Enterprises
CATI & CAWI · 12–15 min
Lagos State
Lead: Kelechi Nnamdi (PhD)
1,700
Affluent & Middle-Income HH
WhatsApp bot · SMS gateway · Web panels
Lagos State
Leads: Emmanuel Orakwe & Abraham Okpe (PhD)
100
Fleet Operators
In-depth face-to-face · 30–40 min
Lagos State
Lead: Elvis Oziegbe (PhD)
Pilot Phase Targets (Weeks 2–3)
15
C&I Pilot
Before full C&I deployment · instrument refinement · Dr. O. Agboola
30
SME Pilot
CATI/CAWI pre-test · script refinement · Nnamdi
60
Residential Pilot
Digital channel testing · WhatsApp / SMS · Orakwe
5
Fleet Pilot
In-depth guide testing · TCO template · Oziegbe
📍 All field work is Lagos State only. No travel to Abuja or Port Harcourt in this phase.
Prof. Bongo Adi
Lead Investigator · Project Owner
Strategic Oversight
All Clusters QA Sign-off
Key Data Collection Responsibilities
Stakeholder & C-suite accessC&I gatekeeping
Ethics & IRB sign-offWeek 1–2
Milestone reviewsM1, M2, M3, M4
QA audit sign-offWeek 8
Commitment
70–80% across 16 weeks
Chinedu Okoro
MSc · Project Manager
Field Operations Coordinator
Logistics C&I SME Households Fleet
Key Data Collection Responsibilities
Surveyor Recruitment & Training8–20 enumerators
Field Scheduling & LogisticsAll 4 clusters
Daily Progress MonitoringAll clusters
Incentive & Consent ManagementAll respondents
Platform & Tool SetupCATI/CAWI/WhatsApp
Methods Overseen
📋 Face-to-Face 📞 CATI 💻 CAWI 📱 WhatsApp Bot
Commitment
70–80% across 16 weeks
Dr. Olayode Agboola
PhD · Research Fellow
C&I Cluster Lead
C&I Lead
Target Sample — Lagos State
Total C&I Interviews300
Key Tasks
8-module structured interview deployment
Energy consumption audit & bill verification
Reliability & productivity impact assessment
WTP analysis (Van Westendorp / CBC)
BANT lead qualification scoring
EV & fleet electrification assessment
ESG & sustainability posture capture
Survey Method
📋 Face-to-Face Structured Interviews ⏱ 50–65 min 📍 GPS-verified
Pilot Obligation
Pilot interviews (Wk 2–3)15 respondents
Commitment
40–50% across 16 weeks
Dr. Elvis Oziegbe
PhD · Researcher
Fleet Cluster Lead
Fleet Lead
Target Sample — Lagos State
Total Fleet Interviews100
Key Tasks
Fleet characterisation interviews
Fuel & operating economics analysis
TCO comparison (fuel vs electric)
EV readiness & charging infra mapping
Partnership / pilot programme interest
Survey Method
🚛 In-Depth Face-to-Face ⏱ 30–40 min 📊 TCO Template
Pilot Obligation
Fleet pilot sessions (Wk 2–3)5 respondents
Commitment
40–50% across 16 weeks
Dr. Kelechi Nnamdi
PhD · Researcher
SME Cluster Lead
SME Lead
Target Sample — Lagos State
Total SME Surveys900
Key Tasks
CATI script management & calling
CAWI web panel deployment
Energy consumption & pain point capture
Solution interest & payment preferences
EV adoption appetite survey
Reliability impact quantification
Survey Method
📞 CATI (telephone) 💻 CAWI (web) ⏱ 12–15 min
Pilot Obligation
SME pilot (Wk 2–3)30 respondents
Commitment
40–50% across 16 weeks
Dr. Emmanuel Orakwe
PhD · Research Fellow
Household Cluster Lead
Household Lead
Target Sample — Lagos State
Total Household Surveys1,700
Key Tasks
WhatsApp Business chatbot deployment
SMS gateway survey rollout
Web panel management
Household energy profile capture
Solar + storage interest assessment
Energy-as-a-Service feature preferences
EV purchase intent (residential)
Survey Method
📱 WhatsApp Bot 💬 SMS Gateway 🌐 Web Panels
Pilot Obligation
Residential pilot (Wk 2–3)60 respondents
Commitment
40–50% across 16 weeks
Dr. Abraham Okpe
PhD · Researcher
Household Co-Lead
Household Co-Lead
Target Sample — Lagos State
Shared Household Target1,700
Works jointly withDr. Emmanuel Orakwe
Key Tasks
WhatsApp chatbot survey support
SMS gateway campaign management
Web panel response monitoring
Household energy profile capture
EV purchase intent & EaaS preferences
Residential pilot (Wk 2–3)30 of 60
Survey Method
📱 WhatsApp Bot 💬 SMS Gateway 🌐 Web Panels
Commitment
40–50% across 16 weeks
Bukunmi Agboola
MSc · Research Assistant
SME & HH Support
SME Support HH Support
Key Tasks
CATI calling — SME tier~300 calls
Web panel respondent follow-upHH tier
Survey platform operations & monitoring
Completion rate trackingDaily
Respondent incentive coordinationSME & HH
Supported Leads
Dr. Kelechi Nnamdi (SME) · Dr. Emmanuel Orakwe (HH)
Note: referred to as "B. Agboola" to distinguish from Dr. O. Agboola (C&I Lead)
Commitment
40–50% across 16 weeks
Confidence Iwuh
MSc · Research Assistant
C&I & Fleet Support
C&I Support Fleet Support
Key Tasks
In-field note-taking (C&I)All 300 interviews
Fleet session support & documentation100 interviews
GPS verification loggingAll F2F sessions
10% callback verificationC&I + Fleet
Enumerator daily QA review (5/day)
Consent form collection & custodyAll F2F
Supported Leads
Dr. Olayode Agboola (C&I) · Dr. Elvis Oziegbe (Fleet)
Commitment
40–50% across 16 weeks
📍 Lagos State only. All 3,000 respondents are drawn from Lagos.
Assignment Matrix — Who Covers What
Team Member C&I
300 respondents
SME
900 respondents
Households
1,700 respondents
Fleet
100 respondents
Mgmt Primary Responsibility
Prof. Bongo AdiLead Investigator
Strategic
Oversight · QA · Stakeholder access
Chinedu OkoroMSc · Project Manager
Coord.
Coord.
Coord.
Coord.
Lead PM
Field ops · Enumerators · Logistics
Dr. Olayode AgboolaPhD · Research Fellow
LEAD · 300
300 C&I interviews
Dr. Elvis OziegbePhD · Researcher
LEAD · 100
100 Fleet interviews
Dr. Kelechi NnamdiPhD · Researcher
LEAD · 900
900 SME surveys
Dr. Emmanuel OrakwePhD · Research Fellow
LEAD · 1,700
1,700 HH surveys
Dr. Abraham OkpePhD · Researcher
Co-Lead
HH co-lead with Dr. Orakwe
Bukunmi AgboolaMSc · Research Assistant
Support ~300
Platform ops
SME CATI calling · HH follow-up
Confidence IwuhMSc · Research Assistant
In-field
In-field
GPS verify · Callback QC · Consent
Note: "Coord." = coordination oversight without direct interviewing. LEAD = primary ownership of all data from that cluster. All face-to-face interviews require GPS geocoding via tablet. 10% of all interviews are subject to callback verification. Pilot respondents (15 C&I, 30 SME, 60 HH, 5 Fleet) are conducted in Weeks 2–3 before full deployment in Week 4.
📍 All field work is Lagos State only.
Field Deployment Timeline (Weeks 1–12)

Phase 1 — Inception & Design (Wks 1–3)

Week 1
Inception Workshop & Kickoff (D12)
Half-day at SPG offices. Research design finalised. CRM integration setup begins.
All TeamProf Bongo AdiChinedu Okoro
Weeks 2–3
Instrument Development & Pilot Testing
Survey scripts finalised. Enumerators recruited and trained (Lagos). Pilot: 15 C&I · 30 SME · 60 HH · 5 Fleet.
Dr. O. Agboola: 15 C&I Nnamdi: 30 SME Orakwe: 60 HH Oziegbe: 5 Fleet
End of Week 3
Milestone M1 — Field Deployment Approved
Pilot complete · instruments validated · ethics sign-off · all systems go.
Prof Bongo Adi sign-off

Phase 2 — Full Field Deployment (Wks 4–10)

Weeks 4–10
C&I Interviews — Lagos
Olayode Agboola leads 300 face-to-face interviews across Lagos. Confidence Iwuh provides in-field support and GPS logging.
Dr. O. Agboola Iwuh (support)
Weeks 4–10
Fleet Interviews — Lagos
Elvis Oziegbe leads 100 in-depth fleet sessions. Confidence Iwuh provides in-field support.
Oziegbe Iwuh (support)
Weeks 4–10
SME CATI/CAWI Wave — Lagos 900
Kelechi Nnamdi leads. Bukunmi Agboola handles CATI calling (~300 calls). Web panel for remainder (~600).
Nnamdi B. Agboola (CATI)
Weeks 4–10
Household Digital Survey — Lagos 1,700
Orakwe & Okpe co-lead. WhatsApp chatbot, SMS gateway, and web panels deployed across Lagos. B. Agboola manages platform monitoring.
Orakwe Okpe B. Agboola (platform)
Week 8
Milestone M2 — Mid-Point Review (D13)
80% of field work complete. Preliminary C&I findings presented. Independent QA audit triggered.
Prof Bongo AdiChinedu Okoro
Week 12
Milestone M3 — All Primary Data Complete
All 3,000 Lagos respondents collected. Cleaned datasets submitted by each cluster lead to Chinedu Okoro.
All Cluster LeadsChinedu Okoro

Weekly Data Collection Targets

C&I — 300 interviews · 7 weeks

Weeks 4–10 · Dr. Olayode Agboola
Target per week
~43 interviews
Enumerators assigned
4–6
Min. per enumerator/day
5 (QA threshold)
GPS geocoding required
All sessions

Fleet — 100 interviews · 7 weeks

Weeks 4–10 · Dr. Elvis Oziegbe
Target per week
~14 sessions
Enumerators assigned
2–3
TCO template sessions
All 100

SME — 900 surveys · 7 weeks

Weeks 4–10 · Dr. Kelechi Nnamdi
Target per week
~129 surveys
CATI calling (Bukunmi Agboola)
~300 calls
CAWI (web panel)
~600 responses

Households — 1,700 surveys · 7 weeks

Weeks 4–10 · Dr. Emmanuel Orakwe & Dr. Abraham Okpe
Target per week
~243 surveys
WhatsApp chatbot
~700 responses
SMS gateway
~500 responses
Web panels
~500 responses
Quality Assurance Protocol

Pilot Testing

15 C&I (Dr. O. Agboola) · 30 SME (Nnamdi) · 60 HH (Orakwe + Okpe, 30 each) · 5 Fleet (Oziegbe) completed before full deployment in Week 4. Instruments refined based on pilot findings.

GPS Geocoding

All face-to-face interviews (C&I + Fleet) geocoded via tablet GPS. Confidence Iwuh is responsible for logging and custody of all GPS records.

10% Callback Verification

Random 10% of all survey tiers re-contacted. Min. 80% consistency on key variables. Owner: Confidence Iwuh, supervised by Chinedu Okoro.

Completion Time Monitoring

Digital responses (SME CAWI, HH WhatsApp/SMS/web) flagged if <50% or >200% of median completion time. Managed by cluster leads.

Daily Supervisor Review

Minimum 5 surveys per enumerator per day reviewed. Face-to-face tiers only. Chinedu Okoro receives daily field reports from all cluster leads.

Week 8 Independent QA Audit

Condition for Tranche 2 payment release. Prof. Bongo Adi signs off. All cluster leads provide documentation. Triggered at Milestone M2.

QA Ownership by Cluster

C&I: Dr. O. Agboola + Iwuh
SME: Nnamdi + B. Agboola
HH: Orakwe + Okpe + B. Agboola
Fleet: Oziegbe + Iwuh

Clean Data Submission

Anonymised, cleaned CSV datasets with full codebook due at Milestone M3 (Week 12). Each cluster lead submits their segment's data to Chinedu Okoro.