My Portfolio Website

Proposal Presentation

Angelina Jao

IBM 3202, Cal Poly Pomona

2026-03-15

Introduction

Who I Am

  • Name: Angelina Jao
  • Major: Business Administration - Marketing Management
  • Goal: To build a professional portfolio website using R, Quarto & GitHub Pages

“Choose to be optimistic, it feels better” - Dali Lama

My Website Plan

  • Home Page — Introduction and personal statement
  • Marketing Projects — Data-driven case studies & visualizations
  • Dashboard — Interactive data dashboard
  • RevealJS Presentation — This slide deck, embedded!
  • Google Analytics — Live traffic tracking

Home Page

Introduction of myself

Personal Statement

My name is Angelina Jao and I am currently a third year student at Cal Poly Pomona studying in Marketing Management. I am also a shift lead at Chick-Fil-A and my hobbies are listening to music, playing video games, and hanging out with my friends. I hope that the things that I am learning in this class, I can use this for my future jobs.

Course: MHR 3010

A competitive and strategic analysis of JPMorgan Chase including SWOT, financial performance (2020–2024), and recommendations.

View Presentation

https://www.linkedin.com/in/angelina-g-jao/

https://github.com/angelinagjao

Marketing Projects

Case Study Preview

This section will showcase data-driven marketing projects including:

  • Social media analytics
  • Campaign performance reports
  • A/B testing results
library(ggplot2)

data <- data.frame(
  month = month.abb,
  traffic = c(1200, 1350, 1100, 1500, 1700, 1900,
              2100, 1950, 2200, 2400, 2300, 2600)
)

ggplot(data, aes(x = factor(month, levels = month.abb), y = traffic)) +
  geom_col(fill = "#e94560", alpha = 0.85) +
  geom_line(aes(group = 1), color = "white", linewidth = 1) +
  theme_minimal(base_size = 14) +
  labs(x = "Month", y = "Sessions", title = "Monthly Traffic (2024)")

Sample: Monthly Website Traffic
Metric Value
Avg. Engagement Rate 4.2%
Top Channel Organic Search
Conversion Rate 2.8%
YoY Growth +34%

Dashboard

Dashboard Plan

Tools I’ll use:

  • flexdashboard or Quarto dashboard
  • plotly for interactive charts
  • DT for searchable data tables
  • Embedded in website as its own page

What it will show:

  • Real-time or simulated KPIs
  • Filterable marketing data
  • Geographic visualizations

RevealJS Presentation

What Makes RevealJS Powerful

  • Renders from plain text (.qmd) → no PowerPoint needed
  • Can be published to GitHub Pages or Quarto Pub
  • Speaker mode (S key) shows notes + timer

Google Analytics

Tracking My Portfolio

Learning with Google Demo Account

  1. I use the free GA4 Demo Account at analytics.google.com
  2. I explored real traffic data from the Google Merchandise Store
  3. Practiced reading key reports:
    • Acquisition (where visitors come from)
    • Engagement (what they do on site)
    • Retention (do they come back?)

Steps to take when I launch my portfolio site:

  1. Create my own GA4 property
  2. Get my Measurement ID
  3. Add to _quarto.yml:
website:
  google-analytics: "G-XXXXXXXXXX"

Publishing Plan

How I’ll Publish

  • GitHub Pages
  • Quarto Pub

Thank You

Questions?

Angelina Jao

Business Administration - Marketing Management

Cal Poly Pomona

agjao@cpp.edu
https://www.linkedin.com/in/angelina-g-jao/ https://github.com/angelinagjao

References