GA4-Certification-Micro-Applications-Part-5
1 Part 5 — GA4 Certification Exam
1.1 1. Proof of Completion
1.2 2. Exam Reflection
1.2.1 Results Summary
I passed the Google Analytics 4 Certification exam on Google Skillshop. It took about 30 minutes for the 50 questions, and I only got one wrong, giving me a 98%. I enjoyed learning GA4 over the last five weeks, and gained knowledge that I will use in my college life, and career.
1.2.2 Top 3 Most Challenging Topics
- Attribution and conversion paths — Understanding how GA4 distributes credit across marketing channels required careful interpretation.
- Explorations and analysis tools — Choosing the correct exploration type for a business question was sometimes confusing.
- Event-based data model — GA4’s structure using events, parameters, and conversions differs from older analytics models and requires different thinking.
1.2.3 Two Questions I Wish I Could Redo
I don’t know what questions I wish I could redo. I only got one wrong, so I would want to redo that one, except, I don’t know which question that was, or what is was about. As far as I know, there is no way to look back to see what you got wrong or right, so I don’t know which area’s I wish I could go back and review.
1.2.4 CEP Connection
Because of what I learned from the GA4 certification, I will improve my CEP measurement plan by defining one primary KPI and one supporting report before I do my analysis. This will make my analysis more focused and help my final project clearly connect the metrics to the project goal.
1.3 3. GA4 Readiness Check
1.3.1 Option B — Google Demo Account
KPI: Conversions
Supporting Report: Traffic Acquisition Report
Conversions are a useful KPI because they measure whether users complete the most important actions on the site. The Traffic Acquisition report supports this KPI by showing which marketing channels drive the most valuable users. Together, these insights help evaluate marketing effectiveness and user behavior.