GA4 Certification Micro-Applications Part 5

Proof of Completion

Exam Reflection

Results Summary

I passed the GA4 Certification exam with a score of 96%, which reinforced my understanding of GA4’s core measurement framework and reporting structure. The assessment confirmed that I can navigate the platform confidently, interpret performance data, and apply foundational concepts such as events and conversions in practical scenarios. Although the exam went well overall, a few implementation‑focused areas highlighted opportunities for me to deepen my technical knowledge.

Top 3 Topics Most Challenging

• Event Implementation Strategy:

  • Understanding when to rely on recommended events versus creating custom events, and determining which parameters are most valuable for downstream analysis.

• Attribution Modeling:

  • Interpreting how different attribution models distribute credit across channels and how those differences influence reporting and decision‑making.

• Audience Configuration

  • Knowing when to use audiences, comparisons, or segments within explorations to answer specific analytical questions.

Two Questions you wish you could redo

• Cross Domain Measurement

  • I hesitated on how GA4 handles session stitching across multiple domains and which domains need to be configured to maintain continuity.

• Exploration Selection

  • I second‑guessed whether a funnel exploration or a path exploration would provide the clearest insight into user drop‑off patterns.

CEP Connection

For my CEP with Rising Stars Muay Thai, the certification helped clarify how I should structure the measurement plan to better support the organization’s goals. One of the key adjustments I plan to make is establishing a clearer distinction between primary conversion events—such as ticket purchases or membership sign‑ups—and supporting engagement events like video views or event‑page interactions. This will make it easier to evaluate which marketing efforts are driving meaningful outcomes.

I also plan to incorporate a more intentional use of funnel explorations to understand where potential attendees drop off in the journey from discovering an event to completing a purchase. In addition, I will document the parameters needed for each event so I can segment performance more effectively. These adjustments will strengthen the analytical foundation of my project and ensure that my final recommendations are grounded in clear, actionable data.

GA4 Readiness Check

Option B (Google Demo)

KPI Explanation

KPI: Purchase Conversion Rate

Report/Exploration: Funnel Exploration tracking Product View -> Add to Cart -> Checkout -> Purchase

This KPI directly reflects whether users complete the primary business objective, making it a meaningful indicator of overall performance. The funnel exploration provides a clear view of where users drop off between key steps in the purchase process, which helps identify specific friction points. Understanding these patterns will allow me to make targeted recommendations that improve the user experience and support the broader goals of my CEP.