Customer Spending Analysis

Original Chart

Insights

• Hotel channel customers show higher spending on delicassen products
• Retail channel has more customers with lower spending on both categories
• It appears that there is a positive relationship between frozen and delicassen spending
• A few outliers exist with very high spending in both categories

Lab 3.2: Feedback Received

From my peer review group: - My group told me to add the Channel names to the Key instead of just having “1” and “2” for the names. They also told me to zoom in to see data a little bit better

Revised Chart (After Feedback)

Improvements Made

Changes based on feedback: - Clearer labels: Changed legend from “1” and “2” to “Hotel” and “Retail” for better readability - Better focus: Zoomed chart to 0-25,000 (Frozen) and 0-15,000 (Delicatessen) range to show the main data cluster more clearly