Module 2 Lab, Part 1: HTML Bio

Keziah Kim

Introductions

Hello, my name is Keziah. I’m a first-year PhD student in the business school, majoring in Marketing Consumer Behavior. My research interest lies in finding the right balance between different parties drawing on theories including the optimal stimulation level and satiation, in the contexts of leisure-based experiences and signature products. I grew up in Los Angeles, California and went to college in Western Massachusetts.

Academic Background

Professional Background

Since graduating from Amherst College, I have mostly stayed in academia. Immediately after graduation, I moved to South Korea and worked in a start-up that connects international (i.e., non-Korean) consumers wanting to receive plastic surgery with clinics. The app, BeautySocial, provided information about different types of surgeries and procedures for English speaking consumers. I worked on the translations for these pages as well as for the YouTube video contents, mostly interviews. While this was an eye-opening experience, I decided to go to graduate school as I became interested in understanding consumers’ decisions. Prior to moving to Cincinnati last August, I worked as a Research Associate at the Customer Interface Lab at Indiana University Bloomington, under the guidance of Dr. Raymond Burke.

Experience with R

I first learned how to use R during a two week intensive course during my time at Seoul National University. While it was helpful at the time, I have forgotten most of what I have learned at this point, since this was multiple years ago. Looking for courses this semester, I felt that this course would be helpful to re-learn R, especially now that I know what kinds of analyses would be useful for my research. In addition, a friend highly recommended this course. I am excited to learn more throughout the semester!

Experience with other analytic software

I mainly use SPSS for my research as we focus on experimental studies with common analyses including ANOVA and Hayes Process Macro among others. I first learned to use SPSS during my time at Seoul National University. Since then, I have taken a few different methods courses that introduced me to other software programs such as STATA and AMOS, but I have not used these outside of courses.