Website Analytics Report

Nov 1 – Nov 30

Author

Simran Kaur

Analytics Highlights Overview

Website Analytics Report from Nov 1 – Nov 30

During the last 30 days, your website recorded:

  • Total Sessions: 27

  • Unique Visitors: 19

  • New Visitors: 100%

  • Returning Visitors: 0%

  • Avg Session Duration: 1m 58s

  • Pages per Session: 1.6

  • Bounce Rate: 55.6%

→ Compared to the previous period, overall site engagement remains low, which is normal for a newly launched website with limited content and minimal promotion.

Traffic Insights

→ Sessions stayed between 0–5 visits per day, with no major spikes.

→ This indicates that traffic is arriving sporadically—most likely from Direct visits, Shares/own testing, and Occasional social/profile clicks

Device Breakdown Sessions

  • 20 unique visitors

  • Mobile: 79% (22 sessions)

  • Desktop: 22% (6 sessions)

→ The website is primarily accessed through mobile devices.

Geographic Insights Sessions by Country

  • United States: 22

  • Armenia: 3

  • Brazil: 1

  • Germany: 1

  • Mexico - 1

→The audience is currently U.S.-dominant, with a few international visits. This distribution is typical for early-stage websites discovered through networking and social activity.

Behavior & Engagement Insights

Engagement Metrics

  • A 1:58 average duration is strong for a new website with few pages—visitors are staying long enough to read.

  • 1.6 pages per session means most users explore at least one additional page beyond the landing page.

  • A 57.1% bounce rate is moderate and typical for early-stage blogs.

    → Traffic from mobile and social tends to have higher bounce rates, so this is within a normal range.

Pages Performance

  • The homepage is the most visited entry point, as expected.

  • The blog page is performing strongly, indicating real interest in content.

  • The article “Did women ruin the workplace?” is your top-performing individual blog post—this shows people click on opinion/editorial-style posts.

  • The contact page receiving 7 visits is notable: users are actively checking for ways to reach out → good sign for conversion potential.

Navigation Flow

  • Most visitors enter through the homepage (41%) and blog (33%), showing these are your strongest discovery points.

  • The homepage → contact path is the clearest user journey, indicating a strong interest in learning more or reaching out.

  • About 55% drop off after the homepage, which is normal for a small, new site.

  • Visitors rarely move beyond 3 steps, reflecting limited page depth.

  • Blog visitors don’t navigate further, showing a need for stronger internal links or calls-to-action

Form submissions

Total submissions: 3
Leads received: 3

  • → With only 27 sessions, receiving 3 form submissions is very strong. This is an 11% conversion rate, which is excellent for a brand-new site.

Improvement suggestion:

    • A more visible CTA

    • A follow-up thank-you or email automation

    • A small incentive to continue capturing early leads

Blog Analytics

  • The blog received 11 total views and 5 unique visitors, which is a healthy start for a new site.

  • Visitors looked at multiple posts, showing curiosity rather than single-page bounces.

  • Engagements are 0, meaning users are reading but not interacting yet (normal for early stages).

  • Daily views were spread across the month, showing slow but steady discovery instead of one-day spikes.

  • Views happened at varied times of day, with no clear peak reading window yet.

  • Traffic likely comes from social links or internal navigation, not search engines (yet).

Individual Post Performance

1. Did Women Ruin the Workplace? My Take on the NY Times Article

  • Published Nov 21

  • Views: 4

  • Clicks: 1

  • Avg Reading Time: 28s


→This is the highest-engagement post. Opinion/editorial content is resonating most with the audience and attracts the longest dwell time.

2. The Role of Visual Storytelling in Digital Advertisements

  • Published Nov 20

  • Views: 3

  • Clicks: 0

  • Avg Reading Time: 28s

→Strong interest for a niche topic. Visitors are reading but not clicking through further.

3. The Myth of the “Superhuman” Digital Marketer: Why Integration Matters More Than Wearing Every Hat

  • Published Nov 8

  • Views: 4

  • Clicks: 0

  • Avg Reading Time: 52s


→This post has the longest reading time, suggesting high relevance and strong content depth.